HTML & MJML

Valentine's Day Email Template

Capture hearts and drive holiday revenue with this Valentine's Day email template built for ecommerce brands, retailers, and seasonal marketers ready to make February 14th their biggest sales day. The template features a romantic pink and red color palette, structured product grids, and bold call-to-action buttons optimized for conversions. Use it to promote gift guides, flash sales, or limited seasonal collections across jewelry, florals, and lifestyle products. Marketers, designers, and small business owners can deploy this email template instantly to spark emotional connections that turn seasonal browsers into loyal buyers.

Edit In EmailBuilder.ai

About the Valentine's Day Email Template

Designed for ecommerce brands and seasonal marketers, this Valentine's Day email template turns February browsing into real revenue. The romantic pink and red palette, structured product grids, and conversion-focused CTAs create an emotional buying environment purpose-built for the holiday. Whether you're promoting a curated gift guide, a flash sale, or a limited seasonal collection, this template delivers the visual warmth and clear merchandising hierarchy that Valentine's Day shoppers respond to.

When to use this template

Launch your first send 10 to 14 days before February 14th to capture early gift planners, then follow with urgency-driven sends in the final 48 hours for last-minute shoppers. Trigger a dedicated version for repeat buyers or wishlist abandoners who browsed Valentine's gifting categories without converting.

A jewelry brand launching a limited Valentine's Day collection with gift pricing
A florist promoting pre-order bundles ahead of the February 14th delivery cutoff
A lifestyle retailer running a 48-hour Valentine's flash sale on curated gift sets
A boutique candle shop cross-selling romantic scent pairings to existing customers
A fashion brand featuring a Valentine's gift guide segmented by price range
A subscription box service promoting a one-time Valentine's add-on for current subscribers

Subject line ideas

Gifts they'll actually love this Valentine's Day
48 hours left to send something special 💌
Our Valentine's edit is here — shop before it sells out
You have great taste. So does your Valentine.

Best practices for valentine's day emails

Lead with the recipient's emotion, not your product — frame gifts as feelings first, items second.
Use a tiered product grid organized by price point to serve both last-minute and early gift planners simultaneously.
Write CTA button copy that reflects the occasion, replacing generic 'Shop Now' with phrases like 'Find Their Gift' or 'Send the Love'.
Incorporate a countdown timer tied to your shipping cutoff date to create deadline-driven urgency specific to Valentine's delivery windows.
Soften hard-sell language with second-person warmth — every headline should feel like it was written for one person, not a mass list.

Template anatomy

How the Valentine's Day Email Template template is laid out, top to bottom:

section.
section (2 columns) containing image, social row, social link.
section (2 columns) containing image, spacer, text block, button.
section (1 column) containing spacer.
section (1 column) containing image.
section (2 columns) containing text block, button, spacer, image.
section (1 column) containing image.
section (1 column) containing text block.
section (3 columns) containing image, text block, button.
section (1 column) containing image.
section (1 column) containing text block.
section (2 columns) containing image, text block, button.
section (1 column) containing text block.
section (3 columns) containing image, text block, button.
section (1 column) containing spacer.
section (1 column) containing image.
section (4 columns) containing button.
section (2 columns) containing text block, social row, social link.

Components used

Built from the following MJML elements:

26 text blocks14 images13 buttons6 social links5 spacers2 social rows

Color palette

Colors used across the Valentine's Day Email Template template:

#ff767d

#e3aebe

#df9cae

#ffffff

#000000

#de7393

transparent

#515856

#555

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Valentine's Day Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
    <mj-title>
      Celebrate Valentine's Day with Delicious Treats & Special Discounts
    </mj-title>
    <mj-preview>
      Indulge in our Valentine's Day promotion and surprise your special someone with a sweet treat!
    </mj-preview>
  </mj-head>
  <mj-body background-color="#ff767d">
    <mj-section padding="9px 0px 9px 0px" background-color="#ff767d">
    </mj-section>
    <mj-section padding="10px 0px 10px 0px" background-color="#e3aebe" background-size="Contain" border-radius="30px 30px 0px 0px">
      <mj-column width="50%" vertical-align="top" padding-left="20px">
        <mj-image src="[[branding.logoURL]]" padding="0px 0px 0px 0px" width="220px" align="left">
        </mj-image>
      </mj-column>
      <mj-column width="50%" vertical-align="top">
        <mj-social padding="5px 15px 5px 15px" icon-size="37px" align="right">
          <mj-social-element name="facebook-noshare" href="https://emailbuilder.ai">
          </mj-social-element>
          <mj-social-element name="instagram" href="https://emailbuilder.ai">
          </mj-social-element>
          <mj-social-element name="youtube" href="https://emailbuilder.ai">
          </mj-social-element>
        </mj-social>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#df9cae">
      <mj-column width="60%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab3da59cfae6fdd4473adc" padding="0px 0px 0px 0px">
        </mj-image>
      </mj-column>
      <mj-column width="40%" vertical-align="top">
        <mj-spacer height="30px">
        </mj-spacer>
        <mj-text align="left" font-size="11px" padding="5px 15px 5px 20px" line-height="1.2">
          <p style="text-align: left;">
            <span style="font-size: 34px; font-family: Bitter, Georgia, serif; color: #ffffff; background-color: #ff767d;">
              &nbsp;Love each Other
            </span>
            <span style="font-size: 34px; font-family: Bitter, Georgia, serif; color: #ffffff; background-color: #ff767d;">
              ...
            </span>
          </p>
        </mj-text>
        <mj-text align="left" font-size="16px" padding="5px 25px 5px 25px" line-height="1.5">
          Just in time for Valentine's Day, we've whipped up a special treat for everyone, not just the lovebirds!
        </mj-text>
        <mj-button align="left" background-color="#ff767d" color="#FFFFFF" border-radius="0px" font-size="15px" padding="10px 15px 10px 25px" inner-padding="9px 26px 9px 26px" href="https://emailbuilder.ai" line-height="18.75px" border="3px #F5F5F5 solid">
          <strong>
            <span style="font-size: 15px;">
              View the offer
            </span>
          </strong>
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#df9cae">
      <mj-column width="100%" vertical-align="top">
        <mj-spacer height="20px">
        </mj-spacer>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#df9cae">
      <mj-column width="100%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab242ec6615dcad4c44397.png" padding="0px 0px 0px 0px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="9px 0px 9px 0px" background-color="#FFFFFF">
      <mj-column width="60%" vertical-align="top">
        <mj-text align="left" padding="15px 25px 15px 25px" line-height="1.5">
          <p style="text-align: left;">
            <strong>
              <span style="font-size: 36px; font-family: Bitter, Georgia, serif; background-color: #ff767d; color: #ffffff;">
                &nbsp;SALE 20 % OFF&nbsp;
              </span>
            </strong>
          </p>
        </mj-text>
        <mj-text align="left" font-size="17px" padding="5px 25px 5px 25px" line-height="1.5">
          Surprise your sweetheart with a Valentine's Day
          <strong>
            dessert
          </strong>
          that'll totally
          <i>
            warm the heart
          </i>
          and
          <i>
            delight the taste buds
          </i>
          ! Enjoy a sweet
          <strong>
            25% discount
          </strong>
          by entering the code
          <strong>
            VALENTINE
          </strong>
          at checkout. Don't miss out on this yummy deal!
          <br>
          </mj-text>
          <mj-button align="left" background-color="#FFFFFF" color="#000000" border-radius="0px" font-size="15px" padding="10px 15px 10px 25px" inner-padding="9px 26px 9px 26px" href="https://emailbuilder.ai" line-height="18.75px" border="3px #ff767d solid">
            <strong>
              <span style="font-size: 15px;">
                Shop now
              </span>
            </strong>
          </mj-button>
        </mj-column>
        <mj-column width="40%" vertical-align="top">
          <mj-spacer height="30px">
          </mj-spacer>
          <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab2599c6615dcad4c4442e.png" padding="0px 0px 0px 5px" width="207px" align="left" border-radius="50px">
          </mj-image>
          <mj-spacer height="15px">
          </mj-spacer>
          <mj-text align="left" font-size="24px" padding="10px 15px 10px 15px">
            USE CODE
            <b>
              VLNTN2050
            </b>
          </mj-text>
        </mj-column>
      </mj-section>
      <mj-section padding="0px 0px 0px 0px" background-color="#FFFFFF">
        <mj-column width="100%" vertical-align="top">
          <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab242ec6615dcad4c44397.png" padding="0px 0px 0px 0px">
          </mj-image>
        </mj-column>
      </mj-section>
      <mj-section padding="15px 0px 15px 0px" background-color="#FFFFFF">
        <mj-column width="100%" vertical-align="top">
          <mj-text align="left" font-size="11px" padding="10px 15px 10px 15px" line-height="1.5">
            <p style="text-align: left;">
              <span style="color: #ffffff; font-size: 22px; font-family: Bitter, Georgia, serif;">
                <span style="color: #000000;">
                  <strong>
                    Crunchy
                  </strong>
                  on the outside, wonderfully
                  <strong>
                    soft inside
                  </strong>
                  , a sweet little sin you can hardly resist.
                  <strong>
                    Let yourself be seduced...
                  </strong>
                  <br>
                  </span>
                </span>
              </p>
            </mj-text>
          </mj-column>
        </mj-section>
        <mj-section padding="15px 0px 15px 0px" background-color="#FFFFFF">
          <mj-column width="33.333333%" vertical-align="top">
            <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab2663c6615dcad4c44469.png" padding="5px 0px 0px 0px" width="178px" align="center">
            </mj-image>
            <mj-text align="left" font-size="11px" padding="15px 15px 0px 15px" line-height="1.5">
              <p style="text-align: center;">
                <span style="color: #ffffff; font-family: Bitter, Georgia, serif; background-color: #ff767d; font-size: 22px;">
                  <strong>
                    <span style="background-color: #ff767d;">
                      &nbsp; Valentine's Day Cookies&nbsp;
                      <br>
                      </span>
                    </strong>
                  </span>
                </p>
              </mj-text>
              <mj-text align="center" font-size="13px" padding="15px 15px 5px 15px" line-height="1.5">
                <p>
                  Get ready for a
                  <i>
                    taste adventure
                  </i>
                  with our
                  <strong>
                    fabulous flavors
                  </strong>
                  :
                  <strong>
                    Vanilla
                  </strong>
                  ,
                  <strong>
                    Caramel
                  </strong>
                  ,
                  <strong>
                    Pistachio
                  </strong>
                  , and
                  <strong>
                    Raspberry
                  </strong>
                  . Dive into this
                  <em>
                    delectable treat
                  </em>
                  for just 4,50 &euro;!
                </p>
              </mj-text>
              <mj-button align="center" background-color="#FFFFFF" color="#000000" border-radius="0px" font-size="15px" padding="10px 15px 10px 15px" inner-padding="9px 26px 9px 26px" href="https://emailbuilder.ai" line-height="18.75px" border="3px #ff767d solid">
                <strong>
                  <span style="font-size: 15px;">
                    Buy It Now
                  </span>
                </strong>
              </mj-button>
            </mj-column>
            <mj-column width="33.333333%" vertical-align="top">
              <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab2663c6615dcad4c44469.png" padding="5px 0px 0px 0px" width="178px" align="center">
              </mj-image>
              <mj-text align="left" font-size="11px" padding="15px 15px 0px 15px" line-height="1.5">
                <p style="text-align: center;">
                  <span style="color: #ffffff; font-family: Bitter, Georgia, serif; background-color: #ff767d; font-size: 22px;">
                    <strong>
                      <span style="background-color: #ff767d;">
                        &nbsp; Valentine's Day Cookies&nbsp;
                        <br>
                        </span>
                      </strong>
                    </span>
                  </p>
                </mj-text>
                <mj-text align="center" font-size="13px" padding="15px 15px 5px 15px" line-height="1.5">
                  <p>
                    Get ready for a
                    <i>
                      taste adventure
                    </i>
                    with our
                    <strong>
                      fabulous flavors
                    </strong>
                    :
                    <strong>
                      Vanilla
                    </strong>
                    ,
                    <strong>
                      Caramel
                    </strong>
                    ,
                    <strong>
                      Pistachio
                    </strong>
                    , and
                    <strong>
                      Raspberry
                    </strong>
                    . Dive into this
                    <em>
                      delectable treat
                    </em>
                    for just 4,50 &euro;!
                  </p>
                </mj-text>
                <mj-button align="center" background-color="#FFFFFF" color="#000000" border-radius="0px" font-size="15px" padding="10px 15px 10px 15px" inner-padding="9px 26px 9px 26px" href="https://emailbuilder.ai" line-height="18.75px" border="3px #ff767d solid">
                  <strong>
                    <span style="font-size: 15px;">
                      Buy It Now
                    </span>
                  </strong>
                </mj-button>
              </mj-column>
              <mj-column width="33.333333%" vertical-align="top">
                <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab2663c6615dcad4c44469.png" padding="5px 0px 0px 0px" width="178px" align="center">
                </mj-image>
                <mj-text align="left" font-size="11px" padding="15px 15px 0px 15px" line-height="1.5">
                  <p style="text-align: center;">
                    <span style="color: #ffffff; font-family: Bitter, Georgia, serif; background-color: #ff767d; font-size: 22px;">
                      <strong>
                        <span style="background-color: #ff767d;">
                          &nbsp; Valentine's Day Cookies&nbsp;
                          <br>
                          </span>
                        </strong>
                      </span>
                    </p>
                  </mj-text>
                  <mj-text align="center" font-size="13px" padding="15px 15px 5px 15px" line-height="1.5">
                    <p>
                      Get ready for a
                      <i>
                        taste adventure
                      </i>
                      with our
                      <strong>
                        fabulous flavors
                      </strong>
                      :
                      <strong>
                        Vanilla
                      </strong>
                      ,
                      <strong>
                        Caramel
                      </strong>
                      ,
                      <strong>
                        Pistachio
                      </strong>
                      , and
                      <strong>
                        Raspberry
                      </strong>
                      . Dive into this
                      <em>
                        delectable treat
                      </em>
                      for just 4,50 &euro;!
                    </p>
                  </mj-text>
                  <mj-button align="center" background-color="#FFFFFF" color="#000000" border-radius="0px" font-size="15px" padding="10px 15px 10px 15px" inner-padding="9px 26px 9px 26px" href="https://emailbuilder.ai" line-height="18.75px" border="3px #ff767d solid">
                    <strong>
                      <span style="font-size: 15px;">

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