HTML & MJML

Flowers Email Template

Captivate your customers this Valentine's Day with our beautifully crafted flowers email template, designed specifically for florists, gift retailers, and seasonal ecommerce brands. This responsive email template features an elegant floral layout with vibrant imagery, clear call-to-action buttons, and customizable product showcases that highlight your Valentine's Day promotions perfectly. Perfect for announcing special Valentine's Day deals, promoting seasonal flower arrangements, launching holiday gift bundles, showcasing same-day delivery services, or creating romantic seasonal newsletters that drive sales. Marketing teams, small business owners, and email designers will find this template's drag-and-drop customization saves hours while maintaining professional appeal across all devices. Deploy this stunning flowers email template to boost your Valentine's Day campaign engagement and watch your seasonal revenue bloom with higher click-through rates and conversions.

Edit In EmailBuilder.ai

About the Flowers Email Template

Florists, gift retailers, and seasonal ecommerce brands need more than a pretty design to convert Valentine's Day browsers into buyers — they need a template built around flowers. This layout pairs vibrant floral imagery with conversion-focused structure, guiding recipients from romantic inspiration straight to checkout. Whether you're promoting same-day bouquet delivery or curated gift bundles, the elegant visual hierarchy does the selling before a single word is read.

When to use this template

Launch your first send 10–14 days before February 14th to capture early planners, then follow up 3–5 days out with urgency-driven messaging around delivery cutoffs. Trigger a final send on February 13th targeting last-minute shoppers — your highest-converting segment for same-day flower delivery offers.

A local florist promoting pre-order discounts on Valentine's Day rose arrangements
An online flower delivery brand announcing same-day Valentine's Day delivery availability
A gift retailer bundling flowers with chocolates and cards for a curated Valentine's set
A grocery chain showcasing in-store floral displays ahead of the February 14th rush
A subscription flower service launching a limited Valentine's Day seasonal bouquet tier
A wedding florist promoting Valentine's Day proposal packages and consultation bookings

Subject line ideas

Say it with flowers this Valentine's Day 🌹
Last chance: order before our delivery cutoff
Fresh blooms delivered by February 14th — guaranteed
Your person deserves more than grocery store flowers

Best practices for valentine's day emails

Lead with your hero floral image above the fold — recipients decide in seconds whether a flower email is worth scrolling.
Anchor every call-to-action button to a specific arrangement or bundle, never a generic shop homepage, to reduce drop-off.
Display delivery deadlines prominently in bold or a contrasting color — scarcity tied to a real date outperforms discount copy alone.
Use warm reds, blush pinks, and deep greens in your text accents to reinforce the floral aesthetic without overriding your product photography.
Segment your send by past purchase behavior — customers who bought flowers last Valentine's Day convert significantly better with a loyalty reward or early-access offer baked into the headline.

Template anatomy

How the Flowers Email Template template is laid out, top to bottom:

section (1 column) containing text block.
section (1 column) containing image.
section (1 column) containing image.
section (2 columns) containing image, text block, button.
section (1 column) containing spacer.
section (2 columns) containing image, text block, button.
section (1 column) containing image.
section (2 columns) containing image, text block, button.
section (2 columns) containing text block, button, spacer, image.
section (1 column) containing spacer, image.
section (2 columns) containing social row, social link, text block.
section (1 column) containing text block, spacer.

Components used

Built from the following MJML elements:

16 text blocks10 images6 buttons5 spacers4 social links1 social row

Color palette

Colors used across the Flowers Email Template template:

#fcd9dd

#fde9eb

#00c1aa

#ffffff

#fff

#7e6062

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Flowers Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
    <mj-title>
      Spread Love with Beautiful Bouquets!
    </mj-title>
    <mj-preview>
      Surprise your loved ones with a unique Valentine's Day gift - order now and save!
    </mj-preview>
  </mj-head>
  <mj-body background-color="#fcd9dd">
    <mj-section padding="9px 0px 9px 0px" background-color="#fcd9dd">
      <mj-column width="100%" vertical-align="top">
        <mj-text align="right" font-size="11px" padding-bottom="0px" padding-top="0px" padding="11px 25px 0px 20px">
          <p>
            <span style="color: #000000; font-size: 14px;">
              <a style="color: #000000;" href="https://emailbuilder.ai" target="_blank" rel="noopener">
                Webversion
              </a>
            </span>
          </p>
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="2px 0px 2px 0px" background-color="#fcd9dd">
      <mj-column width="100%" vertical-align="top">
        <mj-image width="300px" src="[[branding.logoURL]]">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#fcd9dd">
      <mj-column width="100%" vertical-align="top">
        <mj-image width="600px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab5f3eb05f3ea7ff487eb2.png">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#fde9eb" background-size="Auto">
      <mj-column width="50%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab3f309cfae6fdd4473b65.jpg" padding="10px 5px 0px 15px" width="300px">
        </mj-image>
      </mj-column>
      <mj-column width="50%" vertical-align="top">
        <mj-text align="left" line-height="1.5">
          <p style="text-align: left;">
            <span style="font-size: 24px; font-family: Verdana, sans-serif; color: #674b4f;">
              <strong>
                <span style="font-size: 14px;">
                  BOUQUET FULL OF LOVE
                </span>
              </strong>
              <br>
                <span style="font-size: 22px;">
                  WITH SPECIAL DISCOUNT
                </span>
              </span>
            </p>
          </mj-text>
          <mj-text align="left" font-size="18px" padding="10px 15px 10px 15px" line-height="22px">
            On the occasion of Valentine's Day, we have fora special offer of tied bouquets that will please every woman.
          </mj-text>
          <mj-button align="left" background-color="#00C1AA" color="#FFFFFF" border-radius="0px" font-size="15px" padding="10px 20px 10px 20px" inner-padding="9px 26px 9px 26px" href="https://emailbuilder.ai" line-height="18.75px">
            <strong>
              <span style="font-size: 15px;">
                Show full offer
              </span>
            </strong>
          </mj-button>
        </mj-column>
      </mj-section>
      <mj-section padding="0px 0px 0px 0px" background-color="#fde9eb">
        <mj-column width="100%" vertical-align="top">
          <mj-spacer height="25px">
          </mj-spacer>
        </mj-column>
      </mj-section>
      <mj-section padding="20px 0px 20px 0px" background-color="#fde9eb">
        <mj-column width="50%" vertical-align="top">
          <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab61e9b05f3ea7ff4880fd.png" padding="5px 0px 0px 0px" width="290px" align="center">
          </mj-image>
          <mj-text align="left" font-size="11px" padding="15px 15px 0px 25px" line-height="1.5">
            <p style="text-align: left;">
              <span style="color: #674b4f; font-family: Verdana, sans-serif;">
                <strong>
                  <span style="font-size: 20px;">
                    Mixed Bouquet from of fresh flowers
                    <br>
                    </span>
                  </strong>
                </span>
              </p>
            </mj-text>
            <mj-text align="left" font-size="18px" padding="15px 15px 15px 25px" line-height="22px">
              <p>
                The
                <strong>
                  flower mix
                </strong>
                is a
                <i>
                  hit
                </i>
                thanks to its burst of colors and an
                <b>
                  awesome selection
                </b>
                of blooms. It's perfect for giving a
                <strong>
                  beautiful flower
                </strong>
                as a lovely gift. All of this
                <i>
                  starting from just $18
                </i>
              </p>
            </mj-text>
            <mj-button align="left" background-color="#00C1AA" color="#fff" border-radius="0px" font-size="15px" padding="10px 20px 20px 25px" inner-padding="9px 26px 9px 26px" href="https://emailbuilder.ai" line-height="18.75px">
              <strong>
                <span style="font-size: 15px;">
                  Buy It Now
                </span>
              </strong>
            </mj-button>
          </mj-column>
          <mj-column width="50%" vertical-align="top">
            <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab620eb05f3ea7ff488112.png" padding="5px 0px 0px 0px" width="290px" align="center">
            </mj-image>
            <mj-text align="left" font-size="11px" padding="15px 15px 0px 25px" line-height="1.5">
              <p style="text-align: left;">
                <span style="color: #674b4f; font-family: Verdana, sans-serif;">
                  <strong>
                    <span style="font-size: 20px;">
                      Mixed Bouquet from of fresh flowers
                      <br>
                      </span>
                    </strong>
                  </span>
                </p>
              </mj-text>
              <mj-text align="left" font-size="18px" padding="15px 15px 15px 25px" line-height="22px">
                <p>
                  The
                  <strong>
                    flower mix
                  </strong>
                  is a
                  <i>
                    hit
                  </i>
                  thanks to its burst of colors and an
                  <b>
                    awesome selection
                  </b>
                  of blooms. It's perfect for giving a
                  <strong>
                    beautiful flower
                  </strong>
                  as a lovely gift. All of this
                  <i>
                    starting from just $18
                  </i>
                </p>
              </mj-text>
              <mj-button align="left" background-color="#00C1AA" color="#fff" border-radius="0px" font-size="15px" padding="10px 20px 20px 25px" inner-padding="9px 26px 9px 26px" href="https://emailbuilder.ai" line-height="18.75px">
                <strong>
                  <span style="font-size: 15px;">
                    Buy It Now
                  </span>
                </strong>
              </mj-button>
            </mj-column>
          </mj-section>
          <mj-section background-color="#fcd9dd" background-size="cover" background-repeat="repeat">
            <mj-column width="100%" vertical-align="top">
              <mj-image width="600px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab5f3eb05f3ea7ff487eb2.png">
              </mj-image>
            </mj-column>
          </mj-section>
          <mj-section padding="20px 20px 20px 20px" background-color="#7e6062" background-url="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab5b04b05f3ea7ff487cf7.jpg" background-size="Contain" background-repeat="no-repeat">
            <mj-column width="50%" vertical-align="top">
              <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab622db05f3ea7ff488122.png" padding="5px" width="290px" align="center">
              </mj-image>
              <mj-text align="left" font-size="11px" padding="15px 15px 0px 25px" line-height="1.5">
                <p style="text-align: left;">
                  <span style="color: #674b4f; font-family: Verdana, sans-serif;">
                    <strong>
                      <span style="font-size: 20px;">
                        <span style="color: #fde9eb;">
                          Bouquet from a mix
                        </span>
                        <br>
                          <span style="color: #fde9eb;">
                            of fresh flowers
                          </span>
                          <br>
                          </span>
                        </strong>
                      </span>

Want the full MJML?Open Flowers Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free