HTML & MJML

Celebrate Valentine's Day With 50% Off Lover's Cookies

Crafted for bakeries, food brands, and seasonal retailers, this Valentine's Day email template turns a limited-time promotion into a irresistible conversion moment. Featuring a heart-cookie hero image, bold typography, and a prominently displayed 50% off discount code, the clean, responsive layout guides subscribers straight to the shop call-to-action. Perfect for Valentine's Day product sales, seasonal food item launches, flash discount campaigns, and holiday gift promotions, this email template performs beautifully across devices. Marketers, designers, and ecommerce founders will appreciate how quickly it deploys. Expect stronger click-through rates, increased seasonal revenue, and a brand experience warm enough to turn first-time buyers into loyal customers.

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About the Celebrate Valentine's Day With 50% Off Lover's Cookies

Bakeries, food brands, and seasonal sweet shops have a narrow window to capture Valentine's Day revenue — and this template is built to make every send count. Centered on a heart-cookie hero image and a bold 50% off discount code, it pairs warm seasonal design with conversion-focused structure. The result is an email that feels like a gift and functions like a high-performing promotional campaign.

When to use this template

Deploy this template 7 to 10 days before February 14th to capture early gift planners, then schedule a urgency-driven resend 48 hours before Valentine's Day for last-minute buyers. It also works as a flash sale trigger for subscribers who browsed your cookie or gift food products without purchasing.

A local bakery promoting heart-shaped cookie boxes with a limited Valentine's discount
An ecommerce cookie brand launching a seasonal Lover's Collection with a sitewide flash sale
A gift food retailer offering 50% off Valentine's treat bundles to their loyalty list
A home baker growing their Shopify store with their first Valentine's Day promotional email
A specialty food brand using a discount code to re-engage dormant subscribers before February 14th
A seasonal sweets shop announcing Valentine's pre-orders with an early-bird discount incentive

Subject line ideas

50% off Lover's Cookies — today only 🍪
Your Valentine's treat is half price right now
Who are you gifting cookies to this year?
Hurry — Valentine's deals disappear at midnight

Best practices for valentine's day emails

Place the 50% off discount code in a visually isolated block so it never gets skimmed past on mobile
Write your CTA button copy as a feeling, not an action — try 'Treat Someone Special' over 'Shop Now'
Use the word 'Lover's' in your body copy to mirror the template's product name and reinforce brand consistency
Add a one-line scarcity note near the hero image specifying exactly how many cookie boxes remain or when the offer expires
Open with the recipient's first name tied to a Valentine's sentiment to make the 50% offer feel personal, not mass-blasted

Template anatomy

How the Celebrate Valentine's Day With 50% Off Lover's Cookies template is laid out, top to bottom:

section (1 column) containing text block.
section (1 column) containing image.
section (1 column) containing text block.
section (1 column) containing text block.
section (1 column) containing button, text block.
section (1 column) containing text block.
section (1 column) containing social row, social link, text block.

Components used

Built from the following MJML elements:

9 text blocks3 social links1 image1 button1 social row

Color palette

Colors used across the Celebrate Valentine's Day With 50% Off Lover's Cookies template:

#7a3b4e

#fff1f3

#ffffff

#be123c

#fecdd3

#ffe4e8

#9f1239

#b08a95

#fff1f5

#881337

#a21843

#f5c6d0

Typography

Font stacks declared in the template:

Georgia, 'Times New Roman', serif
Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Celebrate Valentine's Day With 50% Off Lover's Cookies template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>Celebrate Valentine's Day With 50% Off Lover's Cookies</mj-title>
    <mj-preview>Sweeten the day — 50% off our heart-shaped Lover's Cookies. 💕</mj-preview>
    <mj-attributes>
      <mj-all font-family="Georgia, 'Times New Roman', serif"></mj-all>
      <mj-text font-size="15px" line-height="24px" color="#7A3B4E"></mj-text>
    </mj-attributes>
  </mj-head>
  <mj-body background-color="#FFF1F3" width="600px">
    <mj-section background-color="#FFFFFF" padding="24px 40px 18px 40px">
      <mj-column>
        <mj-text color="#BE123C" font-size="22px" letter-spacing="2px" align="center" padding="0"><strong>Sugar &amp; Spoon</strong></mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="0">
      <mj-column padding="0">
        <mj-image src="https://images.unsplash.com/photo-1695570212157-c45d0ff0bbd2?w=1200&h=520&fit=crop&auto=format&q=80" alt="Heart-shaped Valentine's cookies" padding="0" fluid-on-mobile="true"></mj-image>
      </mj-column>
    </mj-section>
    <mj-section background-color="#BE123C" padding="36px 40px 30px 40px">
      <mj-column>
        <mj-text color="#FECDD3" font-size="13px" letter-spacing="4px" font-family="Helvetica, Arial, sans-serif" align="center" padding="0 0 12px 0">VALENTINE'S DAY</mj-text>
        <mj-text color="#FFFFFF" font-size="34px" line-height="42px" align="center" padding="0 0 10px 0"><strong>50% off our Lover's Cookies</strong></mj-text>
        <mj-text color="#FFE4E8" font-size="16px" line-height="26px" align="center" padding="0">Hand-iced, heart-shaped, and baked fresh the morning they ship. Send a little sweetness to someone you love — or keep the whole box for yourself.</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="30px 40px 0 40px">
      <mj-column background-color="#FFF1F3" border="2px dashed #BE123C" border-radius="12px" padding="20px 20px">

Want the full MJML?Open Celebrate Valentine's Day With 50% Off Lover's Cookies free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free