HTML & MJML

Valentine's Day Email Template

Win over hearts and wallets this February with a Valentine's Day email template built for ecommerce brands, retailers, and gift companies chasing seasonal revenue. This holiday email template pairs a romantic pink and red palette with heart-forward imagery, bold promotional blocks, and elegant product showcases in a fully responsive, mobile-optimized layout. Launch limited-time gift collections, announce flash sales, promote couple's bundles, or build pre-Valentine's anticipation with segmented countdown campaigns. Marketers, designers, and small business owners appreciate the intuitive customization baked into every section. Deploy this seasonal email template to spark clicks, lift conversions, and transform one-time Valentine's shoppers into loyal, repeat customers all year long.

Edit In EmailBuilder.ai

About the Valentine's Day Email Template

Falling for someone this February isn't limited to shoppers — it's a chance for your brand to win them over too. Built for ecommerce sellers, gift shops, and retailers riding the Valentine's rush, this template turns a romantic pink-and-red palette into a conversion engine. Heart-forward imagery, bold promo blocks, and polished product grids make gifting irresistible on any screen, so you can launch campaigns fast without sacrificing the emotional pull that drives February sales.

When to use this template

Start teasing gift ideas 2-3 weeks before February 14th to capture early planners, then layer in urgency-driven sends the final week as procrastinators scramble. Trigger cart abandonment or browse abandonment flows for couple's bundles, and schedule a last-chance flash sale email 24-48 hours before the holiday to squeeze out final-hour conversions.

Jewelry retailers launching a limited-edition heart-themed collection for the holiday
Subscription box brands promoting couple's bundles or his-and-hers gift sets
Flower and gift delivery services announcing next-day Valentine's shipping deadlines
Chocolate and confectionery shops running a 48-hour flash sale countdown
Apparel brands segmenting campaigns for self-love gifting versus couple's gifting
Small businesses building pre-Valentine's anticipation with a teaser and reveal sequence

Subject line ideas

Still need the perfect gift? We've got you 💝
24 hours left to say it with a gift
Your Valentine's shortcut starts here
Because 'I forgot' isn't a love language

Best practices for valentine's day emails

Lead with a single hero offer instead of stacking multiple promos in one crowded header block
Use countdown timers in segmented sends to convert last-minute shoppers who delay gift decisions
Pair red and pink tones with generous white space so product photos stay the visual focus
Write copy that speaks to both romantic partners and self-gifters to widen your buyer audience
Place your primary CTA button above the fold since mobile opens dominate holiday email traffic

Template anatomy

How the Valentine's Day Email Template template is laid out, top to bottom:

section (1 column) containing image.
section (1 column) containing image.
section (1 column) containing text block.
section (1 column) containing image, text block, button.
section (1 column) containing image.
section (2 columns) containing image, text block, button.
section (2 columns) containing image, text block, button.
section (1 column) containing spacer.
section (1 column) containing spacer.
section (1 column) containing spacer.
section (2 columns) containing image, text block, button.
section (1 column) containing spacer.
section (1 column) containing spacer.
section (3 columns) containing image, button.
section (1 column) containing image.
section (3 columns) containing image, button.
section (1 column) containing spacer.
section (1 column) containing spacer.
section (1 column) containing spacer.
section (1 column) containing spacer.
section (2 columns) containing text block, button, image.
section (1 column) containing spacer.
section (1 column) containing spacer.
section (1 column) containing spacer.
section (1 column) containing text block, divider, social row, social link.
section (1 column) containing image.
section (2 columns) containing text block, social row, social link.

Components used

Built from the following MJML elements:

18 images13 text blocks13 buttons12 spacers6 social links2 social rows1 divider

Color palette

Colors used across the Valentine's Day Email Template template:

#ffffff

#27bba6

#fff

#c7285b

#fefefe

#515856

#555

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Valentine's Day Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
    <mj-title>
      Celebrate Valentine's Day with 50% Off Lover's Cookies!
    </mj-title>
    <mj-preview>
      Indulge in sweet savings this Valentine's Day with our Lover's Cookies. Buy now and save 50%!
    </mj-preview>
  </mj-head>
  <mj-body>
    <mj-section padding="9px 0px 9px 0px">
      <mj-column width="100%" vertical-align="top">
        <mj-image src="[[branding.logoURL]]" padding="0px 0px 0px 0px" width="150px" align="center" padding-bottom="20px" padding-top="20px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#FFFFFF">
      <mj-column width="100%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab42239cfae6fdd4473ebe_v2.png" width="600px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#FFFFFF">
      <mj-column width="100%" vertical-align="top">
        <mj-text align="center" font-size="11px" padding="0px 0px 0px 0px" line-height="1.5">
          <p>
            <span style="color:#ff3366;">
              <span style="font-size:40px;">
                VALENTINE´S DAY OFFER
              </span>
            </span>
          </p>
          <p>
            <strong>
              <span style="color:#27bba6;">
                <span style="font-size:48px;">
                  50 % DISCOUNT
                </span>
              </span>
            </strong>
          </p>
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#FFFFFF">
      <mj-column width="100%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab3f309cfae6fdd4473b65.jpg" padding="0px 0px 0px 0px" width="438px">
        </mj-image>
        <mj-text align="center" font-size="11px" padding="15px 15px 15px 15px" line-height="1.5">
          <p>
            <span style="font-size:14px;">
              Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse sagittis ultrices augue. Duis pulvinar. Integer in sapien. Nullam rhoncus aliquam metus. Etiam dictum tincidunt diam. Sed vel lectus. Donec odio tempus molestie, porttitor ut, iaculis quis, sem. In rutrum. In dapibus augue non sapien. Mauris metus. Aliquam ornare wisi eu metus.
            </span>
          </p>
        </mj-text>
        <mj-button align="center" background-color="#27BBA6" color="#fff" border-radius="24px" font-size="16px" inner-padding="11px 32px" href="https://emailbuilder.ai" border="0px solid #000">
          GO SHOPPING
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="9px 0px 9px 0px" background-color="#FFFFFF">
      <mj-column width="100%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab42239cfae6fdd4473ebe_v2.png" padding="0px 0px 0px 0px" width="600px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="9px 0px 9px 0px" background-color="#FFFFFF">
      <mj-column width="50%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab2663c6615dcad4c44469.png" padding="0px 0px 0px 0px" width="196px">
        </mj-image>
        <mj-text align="center" font-size="15px" line-height="1.5">
          <p>
            Get ready to whip up some
            <b>
              Lover's Cookies
            </b>
            that'll totally make your sweetheart smile! With their delicious flavors and
            <i>
              heartfelt charm
            </i>
            , these treats are the perfect way to show you care. Go ahead, bake a batch and watch the magic happen!
          </p>
        </mj-text>
        <mj-button align="center" background-color="#C7285B" color="#fff" border-radius="24px" font-size="12px" padding="0px 0px 5px 0px" inner-padding="8px 24px" href="https://emailbuilder.ai" border="0px solid #000">
          Buy now
        </mj-button>
      </mj-column>
      <mj-column width="50%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab2663c6615dcad4c44469.png" padding="0px 0px 0px 0px" width="196px">
        </mj-image>
        <mj-text align="center" font-size="15px" line-height="1.5">
          <p>
            Get ready to whip up some
            <b>
              Lover's Cookies
            </b>
            that'll totally make your sweetheart smile! With their delicious flavors and
            <i>
              heartfelt charm
            </i>
            , these treats are the perfect way to show you care. Go ahead, bake a batch and watch the magic happen!
          </p>
        </mj-text>
        <mj-button align="center" background-color="#C7285B" color="#fff" border-radius="24px" font-size="12px" padding="0px 0px 5px 0px" inner-padding="8px 24px" href="https://emailbuilder.ai" border="0px solid #000">
          Buy now
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="9px 0px 9px 0px" background-color="#FFFFFF">
      <mj-column width="50%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab2663c6615dcad4c44469.png" padding="0px 0px 0px 0px" width="196px">
        </mj-image>
        <mj-text align="center" font-size="15px" line-height="1.5">
          <p>
            Get ready to whip up some
            <b>
              Lover's Cookies
            </b>
            that'll totally make your sweetheart smile! With their delicious flavors and
            <i>
              heartfelt charm
            </i>
            , these treats are the perfect way to show you care. Go ahead, bake a batch and watch the magic happen!
          </p>
        </mj-text>
        <mj-button align="center" background-color="#C7285B" color="#fff" border-radius="24px" font-size="12px" padding="0px 0px 5px 0px" inner-padding="8px 24px" href="https://emailbuilder.ai" border="0px solid #000">
          Buy now
        </mj-button>
      </mj-column>
      <mj-column width="50%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab2663c6615dcad4c44469.png" padding="0px 0px 0px 0px" width="196px">
        </mj-image>
        <mj-text align="center" font-size="15px" line-height="1.5">
          <p>
            Get ready to whip up some
            <b>
              Lover's Cookies
            </b>
            that'll totally make your sweetheart smile! With their delicious flavors and
            <i>
              heartfelt charm
            </i>
            , these treats are the perfect way to show you care. Go ahead, bake a batch and watch the magic happen!
          </p>
        </mj-text>
        <mj-button align="center" background-color="#C7285B" color="#fff" border-radius="24px" font-size="12px" padding="0px 0px 5px 0px" inner-padding="8px 24px" href="https://emailbuilder.ai" border="0px solid #000">
          Buy now
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="9px 0px 9px 0px" background-color="#FFFFFF">
      <mj-column width="100%" vertical-align="top">
        <mj-spacer height="12px">
        </mj-spacer>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#27BBA6">
      <mj-column width="100%" vertical-align="top">
        <mj-spacer height="10px">
        </mj-spacer>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#FFFFFF">
      <mj-column width="100%" vertical-align="top">
        <mj-spacer height="10px">
        </mj-spacer>
      </mj-column>
    </mj-section>
    <mj-section padding="9px 0px 9px 0px" background-color="#FEFEFE">
      <mj-column width="40%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab43279cfae6fdd4473f39.png" padding="0px 0px 0px 0px" width="166px">
        </mj-image>
      </mj-column>
      <mj-column width="60%" vertical-align="top">
        <mj-text align="left" font-size="11px" padding="15px 15px 15px 15px" line-height="1.5">
          <p>
            <strong>
              <span style="font-size:14px;">
                Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Suspendisse sagittis ultrices augue. Duis pulvinar. Integer in sapien. Nullam rhoncus aliquam metus. Etiam dictum tincidunt diam.
              </span>
            </strong>
          </p>
        </mj-text>
        <mj-button align="left" background-color="#27BBA6" color="#fff" border-radius="24px" font-size="12px" inner-padding="8px 24px" href="https://emailbuilder.ai" border="0px solid #000">
          Buy now
        </mj-button>

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