Order Email Templates
Keep your customers informed with Order email templates. Learn how to provide order confirmations, shipping updates, and delivery notifications.
8 templates available in HTML & MJML format. Free to customize with our drag-and-drop editor.
About Order email templates
Order emails are transactional messages sent to customers immediately after they take a purchasing action — placing an order, receiving a shipment, or getting a delivery confirmation. Unlike promotional campaigns, these email templates serve a functional purpose: they close the loop on a transaction and give customers the confidence that everything is moving as expected. Done well, they reduce support inquiries, build trust, and reinforce the reliability of your brand at a moment when the customer is already engaged and paying attention.
A strong order email template follows a clear, logical structure that mirrors what the customer actually needs to know. Start with a direct confirmation line — the order number, item summary, and total — so the reader can verify accuracy at a glance. Follow that with shipping or delivery details, including estimated arrival windows and any tracking links. The tone should be warm but efficient: customers opening these messages want reassurance, not a sales pitch. That said, a well-placed secondary CTA — something like "View your order" or "Track your package" — gives readers a clear next step without feeling pushy. Keep the design clean and mobile-friendly, since a large portion of order emails are opened on phones moments after checkout.
Timing is everything with this category. Order confirmation emails should send within seconds of purchase, while shipping and delivery notification templates follow distinct trigger points tied to fulfillment status. Segment carefully — a first-time buyer may benefit from a slightly warmer message that includes a brief welcome, while repeat customers expect speed and clarity above all else. Measure success through open rates (which tend to run high for transactional mail), click-through rates on tracking links, and downstream metrics like support ticket volume. If customers are still emailing your team to ask where their order is, your email templates have room to improve.Browse more template categories
