HTML & MJML

Order Confirmation Email Template

Streamline post-purchase communication for e-commerce brands, online retailers, and digital storefronts with this polished order confirmation email template built to convert one-time buyers into loyal customers. The responsive layout features structured order summaries, itemized product listings, shipping details, and payment receipt sections — all styled with clean typography and customizable branding. Use this confirmation email template for online purchases, subscription renewals, digital product deliveries, marketplace orders, and service bookings. Marketers, developers, and founders can quickly adapt it to fit automated workflows and brand guidelines. Expect fewer support inquiries, stronger post-purchase trust, and measurable gains in repeat business.

Edit In EmailBuilder.ai

About the Order Confirmation Email Template

Built for e-commerce brands, online retailers, and digital storefronts, this order confirmation email template transforms a transactional touchpoint into a trust-building moment. It delivers structured order summaries, itemized product listings, shipping details, and payment receipts in a clean, responsive layout. Confirmation emails see some of the highest open rates in email marketing — this template is designed to capitalize on that attention and turn first-time buyers into repeat customers.

When to use this template

Send immediately after a customer completes checkout — within seconds of purchase. This email is triggered by a confirmed transaction event in your e-commerce platform or payment processor. Delays of even a few minutes increase support tickets and buyer anxiety. For subscription renewals, trigger it the moment a recurring charge is processed successfully.

A Shopify store confirming a customer's first apparel purchase with itemized sizing details
A SaaS platform sending a receipt after a user upgrades to an annual subscription plan
A digital download marketplace delivering purchase confirmation with secure file access links
An Etsy-style handmade goods shop confirming orders with estimated handcrafting and shipping timelines
A service-based business confirming a paid booking with appointment date and provider details
A multi-vendor marketplace summarizing a split order from two separate sellers in one receipt

Subject line ideas

Your order is confirmed — here's your receipt
We got your order! Here's what happens next
Order #[12345] confirmed — save this email
Your [Product Name] is on its way 🎉

Best practices for confirmation emails

Place the order number and total amount in the first visible content block so customers can reference it instantly without scrolling.
Include a live order-tracking link directly in the shipping details section to reduce where-is-my-order support emails.
Use itemized product rows with thumbnail images, quantity, and unit price to eliminate any post-purchase confusion about what was ordered.
Add a single, low-friction next-step CTA — such as creating an account or joining a loyalty program — without competing for attention against order details.
Display estimated delivery dates as specific date ranges rather than vague windows like 5-7 business days to set clear expectations and build confidence.

Template anatomy

How the Order Confirmation Email Template template is laid out, top to bottom:

section (1 column) containing image.
section (2 columns) containing text block.
section (1 column) containing text block, button.
section (1 column) containing table.
section (1 column) containing text block, button.
section (1 column) containing text block.
section (1 column) containing social row, social link.
section (1 column) containing text block.

Components used

Built from the following MJML elements:

6 text blocks5 social links2 buttons1 image1 table1 social row

Color palette

Colors used across the Order Confirmation Email Template template:

#2c3e50

#f5f7fa

#fff

#f7f7f7

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Order Confirmation Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-text color="#2c3e50">
      </mj-text>
      <mj-all font-weight="500" font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
    <mj-title>
      Your Order Confirmation
    </mj-title>
    <mj-preview>
      Your recent purchase is on its way! Track your order now.
    </mj-preview>
  </mj-head>
  <mj-body background-color="#f5f7fa">
    <mj-section>
      <mj-column>
        <mj-image src="[[branding.logoURL]]" width="140px" alt="logo">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section>
      <mj-group>
        <mj-column>
          <mj-text>
            Invoice #JJJKK67-0000
          </mj-text>
        </mj-column>
        <mj-column>
          <mj-text align="right">
            <a href="https://emailbuilder.ai">
              View in Browser
            </a>
          </mj-text>
        </mj-column>
      </mj-group>
    </mj-section>
    <mj-section background-color="#fff">
      <mj-column>
        <mj-text line-height="20px" font-size="16px">
          <div>
            Hi {{userName}},
          </div>
          <div>
            Your order is confirmed! We’ll notify you as soon as it ships and is on its way.
          </div>
        </mj-text>
        <mj-button align="left" href="https://emailbuilder.ai">
          Track Order
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section background-color="#fff">
      <mj-column>
        <mj-table>
          <tbody>
            <tr style="border-bottom:1px solid #ecedee;text-align:left;padding:15px 0;">
              <th style="padding:15px 0;">
                Product
              </th>
              <th style="padding:15px 0;">
                Quantity
              </th>
              <th style="padding:15px 0;">
                Price
              </th>
            </tr>
            <tr>
              <td style="padding:15px 0;">
                Product Line 1
              </td>
              <td style="padding:15px 0;">
                x1
              </td>
              <td style="padding:15px 0;">
                $110
              </td>
            </tr>
            <tr>
              <td style="padding:15px 0;">
                Product Line 2
              </td>
              <td style="padding:15px 0;">
                x1
              </td>
              <td style="padding:15px 0;">
                $310
              </td>
            </tr>
            <tr>
              <td style="padding:15px 0;">
                Product Line 3
              </td>
              <td style="padding:15px 0;">
                x1
              </td>
              <td style="padding:15px 0;">
                $70
              </td>
            </tr>

Want the full MJML?Open Order Confirmation Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free