HTML & MJML

Unsubscribe Email Template

Turn unsubscribe moments into meaningful brand touchpoints with this polished email template built for SaaS platforms, ecommerce brands, nonprofits, and digital agencies. The clean, mobile-responsive layout blends opt-out confirmation messaging with embedded feedback and survey elements, giving recipients a frictionless exit while capturing actionable data. Perfect as a notice email template for GDPR-compliant preference centers, exit surveys, win-back sequences, and subscription management flows. Marketers, designers, and customer success teams will deploy it confidently to protect relationships during sensitive departures. Expect stronger retention, higher survey response rates, and smarter opt-in preference management over time.

Edit In EmailBuilder.ai

About the Unsubscribe Email Template

Designed for SaaS platforms, ecommerce brands, nonprofits, and digital agencies, this unsubscribe email template transforms a routine opt-out into a respectful, data-rich brand moment. It pairs clear opt-out confirmation messaging with embedded feedback and survey elements, giving recipients a dignified exit while surfacing the reasons behind their departure. The structured layout supports GDPR-compliant preference centers and win-back sequences, making it a strategic asset rather than a bureaucratic checkbox.

When to use this template

Trigger this template immediately upon an unsubscribe request or inactivity threshold breach. Deploy it within seconds of a list removal event, at the close of a failed win-back sequence, or when a user downgrades preferences in a subscription management center. Immediacy signals respect and keeps the feedback window open.

A SaaS company confirming account email opt-out and offering feature-specific notification alternatives
An ecommerce brand capturing exit survey data after a subscriber opts out post-purchase
A nonprofit confirming donor communication removal while offering reduced-frequency options
A digital agency managing client list hygiene after an onboarding sequence goes cold
A subscription box service presenting pause and frequency options before finalizing unsubscribe
A B2B platform routing departing users into a reengagement drip via preference update

Subject line ideas

You've been unsubscribed — one quick question
Before you go, did we get something wrong?
Confirmed: You're off the list. Here's what's next
We respect your choice — tell us how we can improve

Best practices for notice emails

Lead with unambiguous confirmation copy so recipients never doubt the opt-out processed successfully
Place the single-question exit survey above the fold to maximize response rates before users close
Offer a reduced-frequency or topic-specific preference option as a visible alternative to full removal
Use neutral, non-guilt-inducing language throughout — phrases like 'we'll miss you' can damage brand trust at this moment
Include a clearly labeled resubscribe link in the footer to support win-back flows without undermining the exit experience

Template anatomy

How the Unsubscribe Email Template template is laid out, top to bottom:

section (1 column) containing image.
section (1 column) containing divider.
section (1 column) containing text block.
section (1 column) containing text block.
section (1 column) containing divider.
section (1 column) containing text block.
section (1 column) containing button.
section (1 column) containing divider.
section (2 columns) containing text block, button.
section (1 column) containing social row, social link.
section (1 column) containing text block.

Components used

Built from the following MJML elements:

10 text blocks3 dividers2 buttons1 image1 social row1 social link

Color palette

Colors used across the Unsubscribe Email Template template:

#f5f5f5

#ffffff

#e2e8f0

#0f4e47

#000000

#666666

#999999

Typography

Font stacks declared in the template:

Helvetica, Arial, sans-serif
Helvetica

MJML source code

A preview of the MJML markup for the Unsubscribe Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>
      Unsubscribe Email Template
    </mj-title>
    <mj-attributes>
      <mj-all font-family="Helvetica, Arial, sans-serif"></mj-all>
      <mj-text font-size="14px" line-height="21px"></mj-text>
    </mj-attributes>
  <mj-preview>We respect your choice. Share feedback or resubscribe anytime.</mj-preview></mj-head>
  <mj-body background-color="#F5F5F5" width="600px">
    <mj-section full-width="full-width" background-color="#FFFFFF" padding="8px 8px 8px 8px">
      <mj-column>
        <mj-image width="200px" align="center" padding="0px" src="[[branding.logoURL]]"></mj-image>
      </mj-column>
    </mj-section>
    <mj-section full-width="full-width" background-color="#FFFFFF" padding="10px 36px 10px 36px">
      <mj-column>
        <mj-divider border-width="1px" border-color="#E2E8F0" border-style="solid"></mj-divider>
      </mj-column>
    </mj-section>
    <mj-section full-width="full-width" background-color="#FFFFFF" padding="16px 16px 0px 16px">
      <mj-column>
        <mj-text color="#0F4E47" font-size="28px" font-family="Helvetica" line-height="33px" align="center" padding="0px 16px 6px 16px">
          <h1 style="line-height: 33px; margin: 0;">
            <span style="font-size: 28px;">
              You've Been Unsubscribed
            </span>
          </h1>
        </mj-text>
        <mj-text color="#000000" font-size="16px" font-family="Helvetica" line-height="24px" align="center">
          <p>
            We understand your decision and respect your preferences.
          </p>
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section full-width="full-width" background-color="#FFFFFF">
      <mj-column>
        <mj-text align="center" padding="24px 24px 24px 24px" font-size="64px" line-height="70px" color="#0F4E47">
          ✉️
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section full-width="full-width" background-color="#FFFFFF" padding="0px 36px 24px 36px">
      <mj-column>
        <mj-divider border-width="1px" border-color="#E2E8F0" border-style="solid"></mj-divider>
      </mj-column>
    </mj-section>
    <mj-section full-width="full-width" background-color="#FFFFFF" padding="0px 36px 0px 36px">
      <mj-column>
        <mj-text color="#0F4E47" font-size="16px" font-family="Helvetica" line-height="24px" align="center" padding="0px 0px 8px 0px">
          <h1 style="margin: 0;">
            <span style="font-size: 22px;">
              <strong>
                Your Feedback Matters
              </strong>
            </span>
          </h1>
        </mj-text>
        <mj-text color="#000000" font-size="16px" font-family="Helvetica" line-height="24px" align="center">
          <p>

Want the full MJML?Open Unsubscribe Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free