HTML & MJML

Price Increase Notice Email Template

Crafted for subscription services, SaaS platforms, and streaming brands that need to communicate pricing changes with clarity and care, this price increase notice email template makes a sensitive message feel transparent and professional. The clean, modern layout displays old and new pricing side by side, includes a clear effective date, and provides structured space to explain the rationale behind the change — keeping customers informed rather than blindsided. Perfect for annual subscription renewals, tiered plan adjustments, or service-wide price change announcements, this legal notice email template handles compliance-sensitive communication without sacrificing brand warmth. Marketers, customer success teams, and founders alike will appreciate how quickly it deploys across any ESP. Expect stronger customer retention and measurable trust when your price change email arrives polished, honest, and built to reassure.

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About the Price Increase Notice Email Template

Subscription services, SaaS platforms, and streaming brands face a delicate challenge when raising prices: staying compliant without losing customer trust. This price increase notice template solves that tension with a clean side-by-side pricing layout, a prominent effective date, and structured rationale copy that turns an uncomfortable announcement into a transparent, confidence-building moment. When the message is this clear and this well-designed, customers feel respected rather than ambushed.

When to use this template

Send this email 30 to 60 days before the new pricing takes effect, giving subscribers enough time to review their plan, contact support, or adjust their budget. Trigger it after an internal pricing decision is finalized, aligning delivery with your billing cycle so the effective date never catches an auto-renewing customer off guard.

A SaaS company raising annual subscription rates after adding new features
A streaming platform adjusting tier pricing ahead of a Q1 renewal cycle
A newsletter brand moving from free to paid with a grandfathered pricing window
A B2B tool notifying legacy plan holders of a platform-wide price restructure
A fitness app increasing monthly rates after expanding its on-demand content library
A managed service provider updating retainer pricing with 45 days advance notice

Subject line ideas

Important update to your subscription pricing
Your rate is changing — here's what to know
We're being upfront: pricing changes on [Date]
A note about your plan before your next renewal

Best practices for price change emails

Lead with the effective date in the first two lines so subscribers never have to hunt for the most critical detail.
Display old and new pricing in a visual side-by-side format rather than describing the change in prose alone.
Anchor the rationale section to specific product improvements or rising operational costs, not vague growth language.
Include a direct link to your billing or account page so customers can act immediately without a support detour.
Close with a human-signed sign-off from a founder or customer success lead to soften the transactional nature of the notice.

Template anatomy

How the Price Increase Notice Email Template template is laid out, top to bottom:

section (1 column) containing text block.
section (1 column) containing text block.
section (3 columns) containing text block.
section (1 column) containing text block.
section (1 column) containing button, text block.
section (1 column) containing text block.

Components used

Built from the following MJML elements:

14 text blocks1 button

Color palette

Colors used across the Price Increase Notice Email Template template:

#3f4756

#f5f1ea

#1f2937

#fbbf24

#ffffff

#0f172a

#5b6472

#f3f4f6

#9ca3af

#6b7280

#d97706

#fef3c7

Typography

Font stacks declared in the template:

Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Price Increase Notice Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>Price Increase Notice Email Template</mj-title>
    <mj-preview>A small change to your plan price — here's what's new and why.</mj-preview>
    <mj-attributes>
      <mj-all font-family="Helvetica, Arial, sans-serif"></mj-all>
      <mj-text font-size="15px" line-height="24px" color="#3F4756"></mj-text>
    </mj-attributes>
  </mj-head>
  <mj-body background-color="#F5F1EA" width="600px">
    <mj-section background-color="#1F2937" padding="20px 40px">
      <mj-column>
        <mj-text color="#FBBF24" font-size="22px" letter-spacing="2px" align="center" padding="0"><strong>STREAMLY</strong></mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="32px 44px 8px 44px">
      <mj-column>
        <mj-text color="#0F172A" font-size="26px" line-height="34px" align="center" padding="0 0 8px 0"><strong>A change to your subscription price</strong></mj-text>
        <mj-text color="#5B6472" font-size="15px" line-height="24px" align="center" padding="0">For the first time in three years, we're adjusting the price of your plan. We've kept the increase as small as we could, and we wanted to tell you personally.</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="26px 44px 0 44px">
      <mj-column width="42%" background-color="#F3F4F6" border-radius="10px 0 0 10px" padding="22px 10px">
        <mj-text color="#9CA3AF" font-size="12px" letter-spacing="1px" align="center" padding="0 0 4px 0">CURRENT</mj-text>
        <mj-text color="#6B7280" font-size="26px" align="center" padding="0" text-decoration="line-through">$9.99</mj-text>
      </mj-column>
      <mj-column width="16%" padding="0" vertical-align="middle">
        <mj-text color="#D97706" font-size="24px" align="center" padding="0">&#8594;</mj-text>

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