HTML & MJML

Trial Ending Soon Email Template

Convert trials to paid with this trial-ending-soon email template. A focused hero, a days-left headline, a choose-a-plan CTA, and a what-youd-keep grid (data, team, priority support) create urgency and make upgrading the obvious choice. Built with responsive HTML and MJML, it renders cleanly across Gmail, Outlook, Apple Mail and every major client, and is fully customizable in the drag-and-drop editor — swap the colors, images, and copy to match your brand in minutes, no coding required.

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About the Trial Ending Soon Email Template

Designed for SaaS teams watching free trials tick down, this template turns the final days of a trial into a conversion moment rather than a quiet expiry. The days-left headline creates genuine urgency, while the what-you'd-keep grid makes the cost of inaction concrete and personal. Pairing a focused hero with a single choose-a-plan CTA removes decision paralysis and guides users straight to upgrade — exactly what high-performing trial-ending campaigns need.

When to use this template

Send this email 3 to 5 days before a user's trial expires, triggered automatically by your billing or CRM platform based on the trial end date. If your trial is 14 days, a second send 24 hours before expiry reinforces urgency. Avoid sending earlier than 5 days out — users need to feel the deadline is real and imminent.

A project management SaaS nudging teams before their 14-day trial lapses
A design tool reminding solo creators their premium assets will lock out
A cybersecurity platform showing SMBs what protection they'd lose without upgrading
An analytics tool prompting marketers to preserve saved dashboards and report history
A CRM provider warning sales reps that contact data access expires in 72 hours
A customer support platform alerting admins that shared inbox access is about to end

Subject line ideas

Your trial ends in 3 days — here's what you keep
Don't lose your data — upgrade before Friday
Still on the fence? See what a plan gets you
Your free trial is almost up, [First Name]

Best practices for free trial emails

Lead the days-left headline with a specific number, not vague language like 'soon' or 'almost over'
List only the features users already activated during their trial in the what-you'd-keep grid — personalization sharpens urgency
Frame the CTA as choosing a plan, not paying, to reduce psychological friction at the decision point
Suppress this email for users who upgraded mid-trial to avoid eroding trust with irrelevant messaging
Include a plain-text fallback that restates the expiry date clearly, since Outlook often strips image-heavy trial emails

Template anatomy

How the Trial Ending Soon Email Template template is laid out, top to bottom:

section (1 column) containing image.
section (1 column) containing text block.
section (1 column) containing text block.
section (1 column) containing text block.
section (1 column) containing button, text block.
section (1 column) containing text block.
section (1 column) containing image, social row, social link.
section (1 column) containing text block.

Components used

Built from the following MJML elements:

10 text blocks2 images1 button1 social row1 social link

Color palette

Colors used across the Trial Ending Soon Email Template template:

#475569

#eef2ff

#ffffff

#312e81

#c7d2fe

#64748b

#f5f7ff

#4f46e5

#94a3b8

#3730a3

Typography

Font stacks declared in the template:

system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Trial Ending Soon Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>Trial Ending Soon Email Template</mj-title>
    <mj-preview>Your free trial ends in 3 days — keep everything you've built.</mj-preview>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif"></mj-all>
      <mj-text font-size="15px" line-height="24px" color="#475569"></mj-text>
    </mj-attributes>
  </mj-head>
  <mj-body background-color="#EEF2FF" width="600px">
    <mj-section background-color="#FFFFFF" padding="24px 40px 16px 40px">
      <mj-column>
        <mj-image src="[[branding.logoURL]]" alt="[[branding.businessInfo.companyName]] logo" width="150px" align="center" padding="0"></mj-image>
      </mj-column>
    </mj-section>
    <mj-section background-color="#312E81" padding="14px 40px">
      <mj-column>
        <mj-text color="#C7D2FE" font-size="13px" letter-spacing="2px" align="center" padding="0"><strong>&#9203; ONLY 3 DAYS LEFT ON YOUR TRIAL</strong></mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="30px 40px 0 40px">
      <mj-column>
        <mj-text color="#312E81" font-size="28px" font-weight="800" line-height="36px" align="center" padding="0 0 8px 0">Don't lose your momentum</mj-text>
        <mj-text color="#64748B" font-size="16px" align="center" padding="0">You've built real work in FlowForge. Upgrade now and keep every bit of it — pick the plan that fits.</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="26px 50px 4px 50px">
      <mj-column background-color="#F5F7FF" border="2px solid #4F46E5" border-radius="14px" padding="26px 26px">
        <mj-text color="#4F46E5" font-size="13px" letter-spacing="1px" align="center" padding="0 0 4px 0">MOST POPULAR</mj-text>
        <mj-text color="#312E81" font-size="20px" font-weight="800" align="center" padding="0 0 2px 0">Pro</mj-text>
        <mj-text color="#312E81" font-size="40px" font-weight="800" align="center" line-height="46px" padding="0">$19<span style="font-size:15px;color:#94A3B8;">/mo</span></mj-text>
        <mj-text color="#475569" font-size="14px" line-height="26px" align="center" padding="14px 0 0 0">&#10003;&#160;&#160;Unlimited workflows<br>&#10003;&#160;&#160;Your whole team included<br>&#10003;&#160;&#160;Priority support</mj-text>

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