HTML & MJML

Welcome! Get Started With Our 14-Day Free Trial

Designed to turn curious signups into confident users, this welcome email template gives SaaS brands, startups, and subscription businesses a polished launchpad for 14-day free trial onboarding. The clean, responsive layout features a warm greeting, a scannable three-step getting-started guide, and a bold activation call-to-action that moves new users from signup to first value fast. It excels across scenarios like SaaS product launches, app onboarding sequences, freemium upgrades, and trial-to-paid conversion campaigns. Marketers, growth teams, and founders will appreciate how effortlessly this free trial email template customizes inside EmailBuilder.ai. Expect stronger activation rates, deeper early engagement, and a first impression that builds lasting trust.

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About the Welcome! Get Started With Our 14-Day Free Trial

Built for SaaS brands, startups, and subscription businesses, this welcome email template transforms fresh signups into activated users during the critical first 24 hours of a 14-day free trial. The structured three-step onboarding guide removes friction, the bold activation CTA drives immediate action, and the clean responsive layout earns trust before users ever log in. When first impressions decide whether trials convert, this template gives growth teams a proven head start.

When to use this template

Send this email instantly upon trial signup — within minutes, not hours. Behavioral triggers like form submission or account creation should fire it automatically. Day zero is your highest-engagement window; users are curious, motivated, and most likely to click. Delaying even a few hours measurably reduces activation rates and wastes the momentum your signup flow just built.

A B2B SaaS platform welcoming new users to a 14-day product trial
A project management app guiding signups through core features on day one
A subscription analytics tool kicking off a freemium-to-paid onboarding sequence
A startup launching a new product and converting waitlist members into active trial users
An e-learning platform activating free trial accounts with a structured first-login guide
A marketing software brand running a trial-to-paid conversion campaign for new signups

Subject line ideas

Your 14-day free trial starts now — here's how to begin
You're in. Make the most of your free trial today
3 steps to get value from your trial before day 2
Welcome! Your 14 days are ticking — let's get started

Best practices for welcome emails

Lead with the trial deadline — stating '14 days' in the opening line creates urgency without feeling pushy
Number your getting-started steps explicitly so users know exactly how small the ask is
Point the primary CTA to a single high-value action, like logging in or completing profile setup, not a dashboard homepage
Personalize the greeting with the user's first name and reference the specific product they signed up for
Place a secondary support link or live chat prompt below the CTA to reduce drop-off from confused new users

Template anatomy

How the Welcome! Get Started With Our 14-Day Free Trial template is laid out, top to bottom:

section (1 column) containing text block.
section (1 column) containing text block.
section (1 column) containing text block.
section (2 columns) containing text block.
section (2 columns) containing text block.
section (2 columns) containing text block.
section (1 column) containing button, text block.
section (1 column) containing social row, social link, text block.

Components used

Built from the following MJML elements:

16 text blocks3 social links1 button1 social row

Color palette

Colors used across the Welcome! Get Started With Our 14-Day Free Trial template:

#3f4b4a

#eaf6f4

#ffffff

#0f766e

#99f6e4

#ccfbf1

#134e4a

#0f3b37

#5b6b69

#93a3a0

#0b4a44

#146059

Typography

Font stacks declared in the template:

Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Welcome! Get Started With Our 14-Day Free Trial template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>Welcome! Get Started With Our 14-Day Free Trial</mj-title>
    <mj-preview>Welcome aboard — your 14-day free trial is live. Here's how to start.</mj-preview>
    <mj-attributes>
      <mj-all font-family="Helvetica, Arial, sans-serif"></mj-all>
      <mj-text font-size="15px" line-height="24px" color="#3F4B4A"></mj-text>
    </mj-attributes>
  </mj-head>
  <mj-body background-color="#EAF6F4" width="600px">
    <mj-section background-color="#FFFFFF" padding="24px 40px 18px 40px">
      <mj-column>
        <mj-text color="#0F766E" font-size="21px" letter-spacing="1px" align="center" padding="0"><strong>LOOPBASE</strong></mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#0F766E" padding="40px 44px 34px 44px">
      <mj-column>
        <mj-text color="#99F6E4" font-size="13px" letter-spacing="3px" align="center" padding="0 0 12px 0">YOUR TRIAL IS LIVE</mj-text>
        <mj-text color="#FFFFFF" font-size="30px" line-height="38px" align="center" padding="0 0 10px 0"><strong>Welcome aboard 🎉</strong></mj-text>
        <mj-text color="#CCFBF1" font-size="15px" line-height="24px" align="center" padding="0">You've got full access to everything for the next <strong>14 days</strong> — no credit card, no limits. Let's get your first win in the next five minutes.</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="30px 44px 6px 44px">
      <mj-column>
        <mj-text color="#134E4A" font-size="18px" font-weight="700" padding="0 0 12px 0">Get started in 3 steps</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="0 44px 2px 44px">
      <mj-column width="14%" padding="0" vertical-align="top"><mj-text color="#0F766E" font-size="22px" font-weight="800" padding="0">1</mj-text></mj-column>
      <mj-column width="86%" padding="0">
        <mj-text color="#0F3B37" font-size="15px" font-weight="700" padding="0 0 2px 0">Create your first project</mj-text>
        <mj-text color="#5B6B69" font-size="14px" line-height="21px" padding="0 0 14px 0">Start from a template or a blank canvas — it takes about a minute.</mj-text>
      </mj-column>
    </mj-section>

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