HTML & MJML

Tourism Email Template

Transform wanderlust into bookings with this professional tourism email template crafted for travel agencies, tour operators, and destination marketers. This responsive travel and leisure email template features stunning visual layouts, customizable destination showcases, and strategically placed booking CTAs that capture attention across all devices. Perfect for promoting vacation packages, seasonal travel deals, destination highlights, adventure tours, and last-minute getaway offers. Marketing teams, travel consultants, and tourism professionals can easily customize imagery, itineraries, and promotional content to match their brand aesthetic. Deploy this versatile email template to boost engagement rates and drive more travel bookings through compelling visual storytelling.

Edit In EmailBuilder.ai

About the Tourism Email Template

Designed for travel agencies, tour operators, and destination marketers, this tourism email template converts browsing curiosity into confirmed bookings through immersive visual storytelling. The responsive layout showcases destinations, vacation packages, and seasonal deals in a format proven to perform across devices. Travel and leisure emails thrive on aspiration, and this template's structured hierarchy of imagery, itinerary details, and strategically placed booking CTAs channels that wanderlust directly into measurable revenue.

When to use this template

Deploy during peak travel planning windows like January dream-booking season, spring break lead-up, and summer holiday research periods. Behavioral triggers such as destination page visits, abandoned booking flows, or past traveler anniversaries also signal ideal send moments for re-engagement and upsell campaigns.

A tour operator launching a limited-availability summer Mediterranean cruise package
A destination marketing organization promoting a regional festival to past visitors
A travel agency sending last-minute flight and hotel bundle deals to subscribers
An adventure tourism company unveiling new trekking itineraries for the upcoming season
A luxury resort showcasing an exclusive honeymoon package ahead of Valentine's Day
A travel consultant nurturing cold leads with curated destination highlights and trip inspiration

Subject line ideas

Your next adventure is waiting — let's go
Only 6 spots left on this Bali escape 🌴
Fly further for less this summer season
Remember that trip you were dreaming about?

Best practices for travel and leisure emails

Lead with a single hero destination image that evokes emotion before introducing any pricing or package details.
Write CTA button copy as an action tied to the destination, like 'Book My Bali Trip' instead of generic 'Learn More'.
Include one concrete scarcity signal per package block, such as remaining seats or offer expiry dates, to prompt decisions.
Mirror the visual temperature of your destination, warm tones for tropical offers, cool palettes for mountain or winter tours.
Place itinerary highlights as scannable bullet points so readers grasp the trip experience without reading dense paragraphs.

Template anatomy

How the Tourism Email Template template is laid out, top to bottom:

section (2 columns) containing text block.
section (1 column) containing image.
section (4 columns) containing button.
section (1 column) containing image.
section (1 column) containing text block, button, spacer.
section (1 column) containing spacer.
section (2 columns) containing image, text block, button.
section (1 column) containing text block.
section (3 columns) containing text block.
section (1 column) containing text block, social row, social link.
section (1 column) containing text block.

Components used

Built from the following MJML elements:

11 text blocks6 buttons4 social links3 images2 spacers1 social row

Color palette

Colors used across the Tourism Email Template template:

#ffffff

#7a7a7a

#09b5e9

#023461

transparent

#1f2887

#34c1e8

#f9f7f7

#fff

#555

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Tourism Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
    <mj-title>
      Discover Your Next Adventure with Us!
    </mj-title>
    <mj-preview>
      Ready to embark on a new journey? Inquire online or contact us for more information.
    </mj-preview>
  </mj-head>
  <mj-body background-color="#FFFFFF">
    <mj-section full-width="full-width" background-color="#FFFFFF" padding="13px 0px 13px 0px">
      <mj-column width="66.66666666666666%" vertical-align="middle">
        <mj-text align="left" font-size="11px" padding-bottom="0px" padding-top="0px" color="#7a7a7a" padding="0px 0px 0px 10px">
          <p>
            <span style="color:#000000;">
              <span style="font-size: 11px;">
                &nbsp;Write short email preheader
              </span>
            </span>
          </p>
        </mj-text>
      </mj-column>
      <mj-column width="33.33333333333333%" vertical-align="middle">
        <mj-text align="right" font-size="11px" padding-bottom="0px" padding-top="0px" padding="0px 10px 0px 0px">
          <p>
            <a href="https://emailbuilder.ai" style="color: #808080;">
              <span style="color:#000000;">
                Webversion
              </span>
            </a>
          </p>
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#09B5E9">
      <mj-column width="100%" vertical-align="top">
        <mj-image width="200px" src="[[branding.logoURL]]">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section background-color="#023461">
      <mj-column width="25%" vertical-align="top">
        <mj-button background-color="transparent" href="https://emailbuilder.ai" padding="0">
          <span style="color:#ffffff;">
            DESTINATIONS
          </span>
        </mj-button>
      </mj-column>
      <mj-column width="25%" vertical-align="top">
        <mj-button background-color="transparent" href="https://emailbuilder.ai" padding="0">
          HOTELS
        </mj-button>
      </mj-column>
      <mj-column width="25%" vertical-align="top">
        <mj-button background-color="transparent" href="https://emailbuilder.ai" padding="0">
          TOURS
        </mj-button>
      </mj-column>
      <mj-column width="25%" vertical-align="top">
        <mj-button href="https://emailbuilder.ai" padding="0" background-color="transparent">
          ABOUT
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#FFFFFF">
      <mj-column width="100%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67aee6bb2117cd0c95bb5f47.jpg" padding="0px 0px 0px 0px" width="600px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#1F2887">
      <mj-column width="100%" vertical-align="top">
        <mj-text align="center" font-size="11px" padding="13px 13px 13px 13px" line-height="1.5">
          <p>
            <span style="font-size:26px;">
              <span style="color:#ffffff;">
                <strong>
                  START THE ADVENTURE
                </strong>
              </span>
            </span>
          </p>
          <p>
            <span style="font-size:14px;">
              <span style="color:#ffffff;">
                Got a question for our Travel Experts? Drop us an online inquiry!
                <br>
                  Whether you&#39;re looking to arrange flights, join an overland adventure
                  <br>
                    or plan a multi-stop itinerary,&nbsp;our Travel Experts are here to help.
                  </span>
                </span>
              </p>
            </mj-text>
            <mj-button align="center" background-color="#34C1E8" color="#F9F7F7" border-radius="none" font-size="13px" padding="15px 15px 15px 15px" inner-padding="9px 26px" href="https://emailbuilder.ai" border="0px solid #000">
              FIND DESTINATION
            </mj-button>
            <mj-spacer height="10px">
            </mj-spacer>
          </mj-column>
        </mj-section>
        <mj-section padding="0px 0px 0px 0px" background-color="#FFFFFF">
          <mj-column width="100%" vertical-align="top">
            <mj-spacer height="10px">
            </mj-spacer>
          </mj-column>
        </mj-section>
        <mj-section padding="9px 0px 9px 0px" background-color="#34C1E8">
          <mj-column width="60%" vertical-align="top">
            <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67aee6bb2117cd0c95bb5f47.jpg" padding="20px" width="600px">
            </mj-image>

Want the full MJML?Open Tourism Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free