HTML & MJML

Travel and Tourism Email Template

Spark wanderlust and drive bookings with this travel and tourism email template built for travel agencies, hospitality brands, and tourism marketers chasing stronger engagement. The design features immersive imagery placeholders, clean modern typography, and bold call-to-action buttons arranged in a fully responsive layout that renders flawlessly on any device. Deploy it for luxury resort promotions, seasonal getaway announcements, adventure tour bookings, destination discovery campaigns, or last-minute flight deals that demand urgency. Travel consultants, marketing teams, and designers will appreciate how effortlessly every element customizes to match their brand voice. Expect higher click-through rates, deeper emotional connection with your Travel and Leisure audience, and measurably increased conversions with every send.

Edit In EmailBuilder.ai

About the Travel and Tourism Email Template

Travel agencies, hotel groups, airlines, and tour operators need emails that sell a feeling before they sell a booking, and that's exactly what this layout delivers. Large immersive imagery zones put destinations front and center, while bold CTA buttons guide readers straight to checkout. Because wanderlust is visual and impulsive, a responsive, photo-first structure converts browsers into bookers far more reliably than text-heavy layouts, making this format a natural fit for any Travel and Leisure send.

When to use this template

Send ahead of peak booking windows like school holidays, long weekends, and shoulder-season sales when travelers are actively researching trips. It also performs well triggered off abandoned searches, price drops, flash sales, loyalty milestones, or seasonal weather shifts that make warm-weather or snow-destination escapes suddenly appealing.

Luxury resort chain promoting an all-inclusive winter escape package
Tour operator launching a new adventure trekking itinerary
Airline announcing limited-time last-minute flight deals to a destination
Boutique travel agency curating a seasonal destination discovery newsletter
Hotel brand re-engaging past guests with a loyalty upgrade offer
Cruise line driving early-bird bookings for next year's sailings

Subject line ideas

Your next escape is closer than you think
48 hours only: fares this low won't last
The destination everyone's booking this season
We saved you a seat (and a sunset)

Best practices for travel and leisure emails

Lead with one striking hero image that establishes destination mood before any copy appears
Pair every CTA button with specific action language like 'Book the Getaway' instead of generic 'Learn More'
Use urgency sparingly and truthfully, reserving countdown language for genuinely time-limited fares or packages
Break long itineraries into scannable visual blocks so mobile readers grasp the offer in seconds
Reinforce trust with small details like cancellation policy or reviews near the final booking button

Template anatomy

How the Travel and Tourism Email Template template is laid out, top to bottom:

section (1 column) containing image.
hero containing text block, button.
section (1 column) containing text block.
section (2 columns) containing image, text block, button.
section (2 columns) containing image, text block, button.
section (2 columns) containing image, text block, button.
section (1 column) containing text block, button.
section (2 columns) containing button.
section (2 columns) containing button.
section (2 columns) containing button.
section (1 column) containing button.
section (1 column) containing social row, social link, text block, button.

Components used

Built from the following MJML elements:

13 buttons9 text blocks4 images3 social links1 social row

Color palette

Colors used across the Travel and Tourism Email Template template:

#f0f0f0

#ffffff

#2fb2f7

#24819e

#696969

#000

#3388bd

#f5f5f5

#000000

transparent

#606060

#8f8f8f

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Travel and Tourism Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
    <mj-title>
      Travel and Tourism Email Template
    </mj-title>
    <mj-preview>
      Discover the golden sand beaches and crystal clear waters of our top luxury resorts - your dream vacation awaits!
    </mj-preview>
  </mj-head>
  <mj-body background-color="#f0f0f0">
    <mj-section background-color="#ffffff" padding="0px 0px 0px 0px">
      <mj-column width="100%" vertical-align="middle">
        <mj-image src="[[branding.logoURL]]" width="102px" padding="25px 25px 25px 25px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-hero background-url="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67aee8d82117cd0c95bb6040.jpg" padding="70px 0px">
      <mj-text color="#ffffff" align="center" font-size="45px">
        <p class="p1">
          Join us on a journey to a tropical paradise!
        </p>
      </mj-text>
      <mj-button href="https://emailbuilder.ai" align="center" background-color="#ffffff" color="#2fb2f7" border-radius="10px">
        BOOK NOW
      </mj-button>
    </mj-hero>
    <mj-section background-color="#ffffff" padding="0px 0px 0px 0px">
      <mj-column width="100%" vertical-align="middle">
        <mj-text align="center" color="#24819e" font-size="18px" padding="15px 25px 0px 25px">
          <h2>
            Best Resorts
          </h2>
        </mj-text>
        <mj-text align="center" color="#696969" font-size="13px" padding-bottom="25px" padding-top="20px" line-height="23px">
          Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="0px" background-color="#ffffff">
      <mj-column width="50%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67aeeafe2117cd0c95bb625f.jpg" padding="25px 25px 25px 25px">
        </mj-image>
      </mj-column>
      <mj-column width="50%" vertical-align="top">
        <mj-text padding="10px 20px 10px 20px" color="#000">
          <h2>
            <span style="color: #386fa6;">
              Golden Sand Beach
            </span>
          </h2>
          <p>
            Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.
          </p>
        </mj-text>
        <mj-button background-color="#3388bd" border-radius="26px" font-size="14px" align="left" color="#ffffff">
          BOOK IT NOW!
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="0px" background-color="#ffffff">
      <mj-column width="50%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67aeea862117cd0c95bb622a.jpg" padding="25px 25px 25px 25px">
        </mj-image>
      </mj-column>
      <mj-column width="50%" vertical-align="top">
        <mj-text padding="10px 20px 10px 20px" color="#000">
          <h2>
            <span style="color: #386fa6;">
              Crystal Clear Water
            </span>
          </h2>
          <p>
            Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.
          </p>
        </mj-text>
        <mj-button background-color="#3388bd" border-radius="26px" font-size="14px" align="left" color="#ffffff">
          BOOK IT NOW!
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="0px" background-color="#ffffff">
      <mj-column width="50%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67aeeaaf2117cd0c95bb6244.jpg" padding="25px 25px 25px 25px">
        </mj-image>
      </mj-column>
      <mj-column width="50%" vertical-align="top">
        <mj-text padding="10px 20px 10px 20px" color="#000">
          <h2>
            <span style="color: #386fa6;">
              Untouched Nature
            </span>
          </h2>
          <p>
            Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.
          </p>
        </mj-text>

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