HTML & MJML
Send a Gift Card Email Template
Promote gift cards as the effortless choice with this send-a-gift-card email template built around a bold split hero. A left-aligned pitch sits beside a card visual showing the value, followed by a three-point why-it-works row (instant, flexible, foolproof). Use this email template for gift card promotions, seasonal gifting campaigns, and last-minute-shopper outreach across retail, beauty, food, and DTC brands. Marketers get a clean, conversion-focused design that reframes the gift card from a cop-out into the smartest present on the list — delivered by email in seconds, redeemable on exactly what the recipient wants.
Categories
About the Send a Gift Card Email Template
Retail and DTC marketers reaching shoppers who need a great gift without the guesswork will find exactly what they need here. This send-a-gift-card template pairs a bold split hero with a concise three-point value row to reframe the gift card as the smart, intentional choice — not the lazy one. The layout guides readers from emotional hook to redemption in seconds, making it ideal for high-intent moments when conversion speed matters most.When to use this template
Deploy this template in the final 48–72 hours before a gifting holiday when last-minute shoppers are actively searching. It also performs well as a mid-November Black Friday primer, a post-purchase upsell for loyalty members, or a triggered send when a customer browses your gift section without converting.- Beauty brands promoting gift cards to shoppers abandoning a gift-sets page
- DTC food brands running a last-minute Valentine's Day gifting push
- Apparel retailers offering gift cards as a Black Friday weekend alternative
- Subscription box companies converting holiday browsers into gift card buyers
- Restaurant groups emailing loyalty members ahead of Mother's Day weekend
- Online bookstores targeting gift-givers who viewed multiple titles without purchasing
Subject line ideas
- The gift they actually want — delivered in seconds
- Last-minute gift? We've got you covered.
- Give them exactly what they want this year
- Skip the guessing — send a gift card today
Best practices for gift card emails
- Display the gift card value prominently in the hero visual — a specific number like $50 outperforms a vague card graphic every time.
- Write the three-point benefit row around recipient outcomes, not product features — instant delivery, free choice, and zero returns resonate strongest.
- Use second-person framing in the headline to address the gift-giver's anxiety, not the recipient's excitement.
- Include a single, high-contrast CTA button with action-forward copy like Send a Gift Card Now rather than a passive Learn More.
- Add a urgency line below the CTA that references the specific holiday or cutoff date to accelerate last-minute decision-making.
Template anatomy
How the Send a Gift Card Email Template template is laid out, top to bottom:- section (1 column) containing image.
- section (2 columns) containing text block, button.
- section (1 column) containing image.
- section (1 column) containing text block.
- section (3 columns) containing text block.
- section (1 column) containing text block, button.
- section (1 column) containing text block, social row, social link.
- section (1 column) containing text block.
Components used
Built from the following MJML elements:20 text blocks3 social links2 images2 buttons1 social row
Color palette
Colors used across the Send a Gift Card Email Template template:#fff7f2#ffffff#fdede4#b23a2e#3d2419#6b4a3a#f6c6b4#fbefe8#c9a88f#54372a#2e1b12#8a6a56Typography
Font stacks declared in the template:Helvetica, Arial, sans-serif
MJML source code
A preview of the MJML markup for the Send a Gift Card Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.Want the full MJML?Open Send a Gift Card Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free
