HTML & MJML
Gift Card Balance Reminder Email Template
Bring lapsed gift card holders back with this balance reminder email template designed to feel helpful, not pushy. A clean, left-aligned notification layout leads with a friendly nudge, then a bordered balance card showing the exact amount, card number, and issue date. Use this email template for gift card balance reminders, dormant-balance re-engagement, loyalty and store-credit nudges, and post-purchase lifecycle flows. Retailers recover revenue that would otherwise sit unspent — a reminder about money someone already owns is one of the highest-converting, lowest-friction emails you can send.
About the Gift Card Balance Reminder Email Template
Retailers lose millions every year to unspent gift card balances sitting quietly in inboxes and wallets. This balance reminder template gives those dormant dollars a second life — built for e-commerce brands, specialty retailers, and loyalty program managers who want to re-engage cardholders without sounding like a sales pitch. The left-aligned notification layout and bordered balance card create a utility-first feel that builds trust, which is exactly why balance reminder emails consistently outperform promotional sends on click-through rate.When to use this template
Send 60, 90, or 180 days after a gift card goes unused, with a follow-up 30 days before expiration if your program has one. Post-holiday windows — mid-January through February — are especially high-yield, since many December gift cards are forgotten within weeks of receipt.- E-commerce retailers nudging holders whose gift card balance has never been redeemed
- Specialty coffee or restaurant brands reminding guests of unused store credit before expiry
- Fashion retailers re-engaging customers after a 90-day dormancy window post-gift-card purchase
- Loyalty program managers converting unspent reward credits into active shopping sessions
- DTC brands using balance reminders as a soft touchpoint in post-purchase lifecycle flows
- Marketplace platforms alerting users to partial balances remaining after a previous transaction
Subject line ideas
- You still have money waiting — here's how much
- Your gift card balance expires sooner than you think
- $[amount] is yours — don't let it go to waste
- Quick reminder: your gift card is still active
Best practices for gift card emails
- Display the exact dollar balance in large type — specificity drives urgency far better than vague language does
- Include the masked card number so recipients instantly recognize which card the email refers to
- Use a single CTA that links directly to a pre-filled cart or balance redemption page, not the homepage
- Frame the message as a helpful service reminder, not a promotional offer — avoid discount language in balance reminder sends
- Add the original issue date beneath the balance to reinforce ownership and make the asset feel real and personal
Template anatomy
How the Gift Card Balance Reminder Email Template template is laid out, top to bottom:- section (1 column) containing image.
- section (1 column) containing text block.
- section (1 column) containing text block.
- section (1 column) containing button.
- section (1 column) containing image.
- section (1 column) containing text block.
- section (1 column) containing text block.
- section (1 column) containing text block.
- section (1 column) containing text block.
Components used
Built from the following MJML elements:15 text blocks2 images1 button
Color palette
Colors used across the Gift Card Balance Reminder Email Template template:#ffffff#111827#4b5563#6b7280#047857#9ca3af#f9fafbTypography
Font stacks declared in the template:Helvetica, Arial, sans-serif
MJML source code
A preview of the MJML markup for the Gift Card Balance Reminder Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.Want the full MJML?Open Gift Card Balance Reminder Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free
