HTML & MJML

Season Pass Event Email Template

Engineered for game studios and live-service publishers, this season pass event email template delivers the high-energy announcement your players expect at the start of every new season. It features bold reward-tier breakdowns, battle-pass call-to-action buttons, and a visually punchy layout built for both desktop and mobile. Use it to launch seasonal events, promote limited-time battle-pass offers, announce in-game conference livestreams, or drive trade show booth traffic at gaming expos. Game marketers, community managers, and email designers will find it instantly adaptable. Deploy it to spike pass purchases, boost player retention, and own every season drop.

Edit In EmailBuilder.ai

About the Season Pass Event Email Template

This video gaming & event / conference / trade show template is built with responsive HTML and MJML, so it renders correctly across all major email clients and devices. Open it in EmailBuilder.ai to customize colors, images, and copy with the drag-and-drop editor, then export the finished email to send through any provider.

Template anatomy

How the Season Pass Event Email Template template is laid out, top to bottom:

section (1 column) containing text block.
section (1 column) containing image.
section (1 column) containing text block.
section (1 column) containing text block.
section (3 columns) containing text block.
section (1 column) containing button, text block.
section (1 column) containing social row, social link, text block.

Components used

Built from the following MJML elements:

13 text blocks2 social links1 image1 button1 social row

Color palette

Colors used across the Season Pass Event Email Template template:

#cbd3d9

#0b0f14

#fbbf24

#22d3ee

#ffffff

#96a3ac

#12181f

#8b98a2

#5f6c75

#1e262f

Typography

Font stacks declared in the template:

'Trebuchet MS', Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Season Pass Event Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>Season Pass Event Email Template</mj-title>
    <mj-preview>Season 4: Ashfall is here — new map, new rewards, 60 tiers to climb.</mj-preview>
    <mj-attributes>
      <mj-all font-family="'Trebuchet MS', Helvetica, Arial, sans-serif"></mj-all>
      <mj-text font-size="15px" line-height="24px" color="#CBD3D9"></mj-text>
    </mj-attributes>
  </mj-head>
  <mj-body background-color="#0B0F14" width="600px">
    <mj-section background-color="#0B0F14" padding="24px 40px 18px 40px">
      <mj-column>
        <mj-text color="#FBBF24" font-size="22px" letter-spacing="4px" align="center" padding="0"><strong>ARENA</strong></mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#0B0F14" padding="0">
      <mj-column padding="0">
        <mj-image src="https://images.unsplash.com/photo-1777978701283-f9bc4436de3a?w=1200&h=440&fit=crop&auto=format&q=80" alt="Season pass event" padding="0" fluid-on-mobile="true"></mj-image>
      </mj-column>
    </mj-section>
    <mj-section background-color="#0B0F14" padding="30px 44px 24px 44px">
      <mj-column>
        <mj-text color="#22D3EE" font-size="13px" letter-spacing="4px" align="center" padding="0 0 12px 0">SEASON 4 · LIVE NOW</mj-text>
        <mj-text color="#FFFFFF" font-size="34px" line-height="40px" align="center" padding="0 0 10px 0"><strong>Ashfall has begun</strong></mj-text>
        <mj-text color="#96A3AC" font-size="15px" line-height="24px" align="center" padding="0">A new volcanic map, a fresh battle pass, and 60 tiers of rewards to climb before the season ends. Your grind starts now.</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#12181F" padding="26px 30px 8px 30px">
      <mj-column>
        <mj-text color="#FBBF24" font-size="16px" font-weight="700" align="center" padding="0 0 14px 0">What's in the pass</mj-text>
      </mj-column>
    </mj-section>

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