HTML & MJML

Today's Puzzle Email Template

Captivate subscribers and boost engagement with this interactive daily puzzle email template designed for gaming companies, entertainment brands, and content creators seeking to gamify their newsletters. This responsive email template features a sleek, modern layout with an embedded five-letter word guessing game that delivers instant feedback without requiring downloads or external apps. Perfect for daily newsletter campaigns, customer retention strategies, loyalty program communications, subscriber re-engagement sequences, and interactive content marketing initiatives that keep audiences coming back. Marketing teams, email designers, and community managers will appreciate the template's plug-and-play functionality that transforms ordinary newsletters into engaging gaming experiences. By implementing this today's puzzle email template, you'll drive higher open rates, increased time-spent-reading, and stronger subscriber loyalty through consistent interactive entertainment.

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About the Today's Puzzle Email Template

Gaming brands, entertainment platforms, and savvy newsletter creators finally have a daily engagement tool that keeps subscribers genuinely hooked. This interactive puzzle template embeds a five-letter word guessing game directly inside the email, delivering a Wordle-style experience with instant feedback and zero friction. No app downloads, no redirects — just a compelling reason to open tomorrow's email too. It's the format that turns a routine send into a daily ritual subscribers actually look forward to.

When to use this template

Send on a fixed daily or weekly cadence so subscribers build an anticipatory habit. Morning delivery between 7–9 AM performs best, aligning with commute or coffee routines. It also works as a re-engagement trigger for subscribers who haven't opened in 30–60 days, offering a low-commitment reason to return.

A mobile gaming studio sends daily puzzles to retain lapsed players between releases
A media brand gamifies its Monday newsletter to spike start-of-week open rates
A loyalty program rewards members with puzzle streaks tied to redeemable points
A language learning app uses themed word puzzles to reinforce daily study habits
A pop culture newsletter builds subscriber identity around a shared daily word challenge
An email marketing agency demos interactive capabilities to prospective B2B clients

Subject line ideas

Can you solve today's puzzle? 🟨🟩
Your daily word challenge is waiting
Only 3% of readers got yesterday's word
Today's puzzle dropped — are you in?

Best practices for engagement emails

Reveal yesterday's answer at the top to immediately reward returning players and encourage opens
Use a visible streak counter in the header so subscribers feel personal investment in their consecutive-day record
Keep instructional copy to one sentence — the five-letter grid is self-explanatory and dead space kills momentum
Tie the puzzle theme to a current campaign, product launch, or cultural moment to make each send feel curated
Place a single CTA below the game that capitalizes on post-solve dopamine, such as a shop link or community share prompt

Template anatomy

How the Today's Puzzle Email Template template is laid out, top to bottom:

section (1 column) containing image.
section (1 column) containing text block, button.
section (1 column) containing text block.
section (3 columns) containing text block.
section (3 columns) containing text block.
section (2 columns) containing spacer, text block.
section (2 columns) containing spacer, text block.
section (2 columns) containing spacer, text block.
section (1 column) containing spacer.
section (1 column) containing text block, button.
section (1 column) containing image, text block, button.
section (1 column) containing divider.
section (1 column) containing image, text block, button.
section (1 column) containing social row, social link, text block, divider.
section (1 column) containing text block.

Components used

Built from the following MJML elements:

21 text blocks4 buttons4 spacers4 social links3 images2 dividers1 social row

Color palette

Colors used across the Today's Puzzle Email Template template:

#f8fafc

#f6f6ff

#0f4e47

#000000

#1677ff

#ffffff

#007bff

#ffd500

#ff3700

#2d1b83

#f0f0ff

#786aff

Typography

Font stacks declared in the template:

Helvetica, Arial, sans-serif
Helvetica

MJML source code

A preview of the MJML markup for the Today's Puzzle Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>Today's Puzzle Email Template</mj-title>
    <mj-attributes>
      <mj-all font-family="Helvetica, Arial, sans-serif">
      </mj-all>
      <mj-text font-size="14px" line-height="21px">
      </mj-text>
    </mj-attributes>
  <mj-preview>Solve the word puzzle in six attempts. Blue, yellow, red tile clues included.</mj-preview></mj-head>
  <mj-body background-color="#F8FAFC" width="600px">
    <mj-section padding="20px">
      <mj-column background-color="#f6f6ff">
        <mj-image src="[[branding.logoURL]]" width="150px" align="center" fluid-on-mobile="true" padding="0px">
        </mj-image>
      </mj-column>
    </mj-section>
    
    <mj-section padding="0px 30px 0px 30px">
      <mj-column padding="16px 16px 16px 16px">
        <mj-text color="#0F4E47" font-size="24px" font-family="Helvetica" line-height="36px" align="center" padding="0px 0px 4px 0px">
          Today's Puzzle
        </mj-text>
        <mj-text color="#000000" font-size="16px" font-family="Helvetica" line-height="24px" align="center" padding="0px 0px 12px 0px">
          A five-letter challenge delivered daily. See how quickly you can guess the word.
        </mj-text>
        <mj-button background-color="#1677FF" color="#FFFFFF" font-size="16px" font-family="Helvetica" line-height="24px" align="center" inner-padding="14px 24px 14px 24px" border-radius="4px">
          Play Now
        </mj-button>
      </mj-column>
    </mj-section>
    
    <mj-section background-color="#FFFFFF" padding="32px 40px 16px 40px">
      <mj-column>
        <mj-text color="#0F4E47" font-size="28px" font-family="Helvetica" line-height="42px">
          How to Play
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="20px 40px 8px 40px">
      <mj-column width="33.33%" padding="10px 10px 10px 10px" border="5px solid rgb(0,123,255)">
        <mj-text font-size="55px" line-height="77px" padding="10px 0px 10px 5px" align="center">
          01
        </mj-text>
      </mj-column>
      <mj-column width="33.33%" padding="10px 10px 10px 10px" border="5px solid rgb(255,213,0)">
        <mj-text font-size="55px" line-height="77px" padding="10px 0px 10px 5px" align="center">
          02
        </mj-text>
      </mj-column>
      <mj-column width="33.33%" padding="10px 10px 10px 10px" border="5px solid rgb(255,55,0)">
        <mj-text font-size="55px" line-height="77px" padding="10px 0px 10px 5px" align="center">
          03
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="20px 40px 8px 40px">
      <mj-column width="33.33%" padding="10px 10px 10px 10px">
        <mj-text color="#000000" font-size="14px" font-family="Helvetica" line-height="21px" align="center" padding="0px 0px 8px 0px">
          Guess the five-letter word in six attempts.
        </mj-text>
      </mj-column>
      <mj-column width="33.34%" padding="10px 10px 10px 10px">
        <mj-text color="#000000" font-size="14px" font-family="Helvetica" line-height="21px" align="center" padding="0px 0px 8px 0px">
          Each guess must be a valid five-letter word.
        </mj-text>
      </mj-column>
      <mj-column width="33.33%" padding="10px 10px 10px 10px">
        <mj-text color="#000000" font-size="14px" font-family="Helvetica" line-height="21px" align="center" padding="0px 0px 8px 0px">
          After each guess, colored tiles provide clues to the solution.
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="0px">
      <mj-column width="19%" padding="10px 0px 10px 0px" background-color="#007BFF">
        <mj-spacer height="50px">
        </mj-spacer>
      </mj-column>
      <mj-column width="81%" padding="10px 10px 10px 10px">
        <mj-text color="#000000" font-size="16px" font-family="Helvetica" line-height="24px" padding="0px 0px 8px 0px">
          Blue tile: The letter appears in the word but in a different position.
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="0px">
      <mj-column width="19%" padding="10px 0px 10px 0px" background-color="#FFD500">
        <mj-spacer height="50px">
        </mj-spacer>
      </mj-column>
      <mj-column width="81%" padding="10px 10px 10px 10px">
        <mj-text color="#000000" font-size="16px" font-family="Helvetica" line-height="24px" padding="0px 0px 8px 0px">
          Yellow tile: The letter is in the word and in the correct position.
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="0px">

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