HTML & MJML

Easter Discounts Email Template

Drive Easter sales with this professionally crafted Easter discounts email template designed for retail brands, ecommerce stores, and seasonal marketers. The template features a vibrant, festive layout with responsive design, compelling discount messaging, and integrated social media links that render beautifully across all devices. Perfect for launching Easter weekend sales campaigns, promoting spring product collections, announcing limited-time discount codes, clearing seasonal inventory, or building customer engagement during the holiday shopping period. Marketing teams, small business owners, and email designers will appreciate the template's plug-and-play structure that requires minimal customization while maintaining brand consistency. Leverage this Easter-themed email template to boost open rates, drive immediate conversions, and maximize revenue during one of retail's most lucrative seasonal opportunities.

Edit In EmailBuilder.ai

About the Easter Discounts Email Template

Retail brands and ecommerce stores need more than a pastel color scheme to win Easter weekend sales — they need a template built around urgency and conversion. This Easter discounts template delivers a festive, professionally structured layout that pairs seasonal visual appeal with clear discount messaging, making it the go-to starting point for marketing teams who want to drive revenue fast without rebuilding an email from scratch every spring.

When to use this template

Deploy this template in the 7–10 days leading up to Easter Sunday, with a peak send window of Tuesday through Thursday of Holy Week. Trigger a follow-up version on Easter Saturday for last-minute shoppers. It also works as a post-Easter clearance send the following Monday to move remaining seasonal inventory.

An online fashion retailer launching a 30% off spring collection Easter weekend sale
A home decor ecommerce brand promoting Easter basket and gifting product bundles
A specialty food shop announcing a limited-time Easter discount code for chocolate and confectionery
A beauty brand clearing seasonal inventory with a tiered Easter spend-and-save promotion
A small boutique owner sending their first Easter campaign with minimal design resources
A multi-brand retailer announcing a flash Easter weekend sale with a countdown offer

Subject line ideas

Your Easter discount is waiting — don't miss it 🐣
48 hours only: Easter sale starts now
Save big this Easter on the styles you love
We hid something for you — an exclusive Easter deal

Best practices for easter emails

Lead your hero section with the discount value front and center — shoppers scan before they read, so make 20% off or your specific offer impossible to miss above the fold.
Use a single, high-contrast CTA button with action-specific copy like Shop the Easter Sale rather than a generic Click Here to reduce friction at the conversion point.
Anchor urgency with a real deadline tied to Easter Sunday or a specific date, not vague phrases like limited time, which no longer motivate clicks on their own.
Pair your discount headline with a curated product selection of three to five spring items so subscribers move directly from offer awareness to product consideration in one scroll.
Replace placeholder social media icons with your actual live profile links before sending — Easter campaigns spike brand discovery and unfollowed social links waste that acquisition opportunity.

Template anatomy

How the Easter Discounts Email Template template is laid out, top to bottom:

section (1 column) containing text block.
section (2 columns) containing image, social row, social link.
section (1 column) containing text block, spacer, button, image.
section (1 column) containing social row, social link, navbar, navbar link.
section (1 column) containing text block.

Components used

Built from the following MJML elements:

7 text blocks7 social links4 navbar links2 images2 social rows2 spacers1 button1 navbar

Color palette

Colors used across the Easter Discounts Email Template template:

#ffffff

#bced44

#2b729e

#eb2b5b

#fff

#515856

#555

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Easter Discounts Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
  </mj-head>
  <mj-body background-color="#FFFFFF">
    <mj-section padding="5px 0px 5px 0px" background-color="#BCED44">
      <mj-column width="33.33333333333333%" vertical-align="middle">
        <mj-text align="right" font-size="11px" padding-bottom="0px" padding-top="0px" padding="0px 15px 0px 0px">
          <p>
            <a href="https://emailbuilder.ai" style="color: #000000;">
              Online version of email
            </a>
          </p>
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#FFFFFF">
      <mj-column width="50%" vertical-align="top">
        <mj-image src="[[branding.logoURL]]" width="150px" align="left" padding-left="10px" padding-top="20px" padding-bottom="30px">
        </mj-image>
      </mj-column>
      <mj-column width="50%" vertical-align="top">
        <mj-social padding="9px 10px 0px 0px" icon-size="35px" align="right">
          <mj-social-element name="facebook" href="https://emailbuilder.ai">
          </mj-social-element>
          <mj-social-element name="x" href="https://emailbuilder.ai">
          </mj-social-element>
          <mj-social-element name="youtube" href="https://emailbuilder.ai">
          </mj-social-element>
          <mj-social-element name="instagram" href="https://emailbuilder.ai">
          </mj-social-element>
        </mj-social>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#FFFFFF" background-url="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67b315d0eb21274b5141282d.png" background-size="200px">
      <mj-column width="100%" vertical-align="top">
        <mj-text align="center" font-size="11px" padding="0px 0px 0px 0px" line-height="1.5">
          <p>
            <span style="font-size:36px;">
              <span style="color:#4e5f70;">
                HAPPY EASTER
              </span>
            </span>
            <br>
              <span style="font-size:36px;">
                <span style="color:#4e5f70;">
                  <strong>
                    GET YOUR DISCOUNT!
                  </strong>
                </span>
              </span>
            </p>
          </mj-text>
          <mj-spacer height="11px">
          </mj-spacer>
          <mj-text color="#2b729e" align="center" font-size="20px">
            Don’t miss out on our special offer! Use the discount code

Want the full MJML?Open Easter Discounts Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free