HTML & MJML

Easter Deals Email Template

Transform your Easter marketing campaigns with this professionally crafted Easter deals email template designed for ecommerce brands, retailers, and seasonal businesses. The responsive design features vibrant spring colors, elegant typography, and strategically placed call-to-action buttons that showcase holiday promotions beautifully across all devices. Perfect for announcing Easter sales, promoting seasonal product collections, sharing holiday recipes with ingredient specials, launching limited-time spring offers, and engaging customers with faith-based messaging during the religious season. Marketing teams, small business owners, and email designers will appreciate the template's drag-and-drop customization options and pre-optimized layout structure. Deploy this holiday email template to boost seasonal engagement, drive Easter weekend traffic, and achieve higher conversion rates during one of retail's most profitable shopping periods.

Edit In EmailBuilder.ai

About the Easter Deals Email Template

Retailers and ecommerce brands rely on this Easter Deals Email Template to turn seasonal shoppers into loyal buyers during one of the year's most gift-driven holidays. Built around spring promotions, holiday bundles, and faith-inspired messaging, the responsive layout balances vibrant Easter aesthetics with conversion-focused structure — ensuring your deals land beautifully whether subscribers open on desktop, mobile, or tablet.

When to use this template

Launch your first send 10–14 days before Easter Sunday to capture early planners, then follow up 3–5 days out with urgency-driven reminders. Trigger a final send on Good Friday for last-minute shoppers. Segment by past Easter purchase behavior to personalize deal relevance and improve open rates.

Online gift shops promoting Easter basket bundles with free shipping thresholds
Grocery retailers featuring ingredient deals tied to Easter dinner recipes
Faith-based bookstores launching limited-edition devotional and seasonal collections
Fashion boutiques announcing spring apparel sales timed to Easter Sunday dressing
Candy and confectionery brands running flash discounts on holiday-themed treat assortments
Home decor brands showcasing spring table setting products ahead of Easter hosting

Subject line ideas

Your Easter deals are here — shop before they sell out
Hop to it: 30% off ends Easter Sunday 🐣
Gift ideas they actually want this Easter
We hid something special inside just for you

Best practices for easter emails

Lead with your single strongest Easter offer above the fold before any seasonal imagery appears
Use egg-hunt framing to create curiosity — hint at a hidden promo code revealed mid-email
Pair faith-based copy variants with shopping-focused variants using audience segmentation before sending
Set a countdown timer anchored to Easter Sunday midnight to visually enforce deal expiration urgency
Feature pastel color blocking in section dividers to reinforce the seasonal Easter aesthetic without cluttering product imagery

Template anatomy

How the Easter Deals Email Template template is laid out, top to bottom:

section (1 column) containing text block.
section (2 columns) containing image, social row, social link.
section (1 column) containing image, text block.
section (1 column) containing text block.
section (1 column) containing button, image.
section (1 column) containing image.
section (1 column) containing spacer.
section (1 column) containing image, text block.
section (2 columns) containing image, text block, button.
section (1 column) containing spacer.
section (1 column) containing image.
section (1 column) containing text block, image.
section (3 columns) containing button, text block.
section (1 column) containing button, image.
section (1 column) containing text block.
section (4 columns) containing image.
section (2 columns) containing text block, image.
section (1 column) containing image, text block.
section (1 column) containing image.

Components used

Built from the following MJML elements:

17 text blocks17 images7 buttons3 social links2 spacers1 social row

Color palette

Colors used across the Easter Deals Email Template template:

#faea8f

#fff6e5

#00b4b3

#706363

#ffb0b9

#015496

#fefefd

#716969

#fde8ea

#ffffff

#fad3d7

#b44200

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Easter Deals Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
    <mj-title>
      Get ready for Easter baking with exclusive deals!
    </mj-title>
    <mj-preview>
      Discover exclusive Easter baking deals and recipes in this email template.
    </mj-preview>
  </mj-head>
  <mj-body background-color="#FAEA8F">
    <mj-section padding="9px 0px 9px 0px" background-color="#fff6e5">
      <mj-column width="50%" vertical-align="top">
        <mj-text align="right" font-size="11px" padding-bottom="0px" padding-top="0px" padding="18px 20px 13px 20px">
          <p>
            <span style="font-size: 12px;">
              <a style="color: #808080;" href="https://emailbuilder.ai">
                Online version
              </a>
            </span>
          </p>
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#fff6e5">
      <mj-column width="50%" vertical-align="top">
        <mj-image src="[[branding.logoURL]]" align="left" width="220px">
        </mj-image>
      </mj-column>
      <mj-column width="50%" vertical-align="top">
        <mj-social padding="5px 10px 10px 10px" icon-size="39px" align="right">
          <mj-social-element name="xing" href="https://emailbuilder.ai">
          </mj-social-element>
          <mj-social-element name="youtube" href="https://emailbuilder.ai">
          </mj-social-element>
          <mj-social-element name="facebook" href="https://emailbuilder.ai">
          </mj-social-element>
        </mj-social>
      </mj-column>
    </mj-section>
    <mj-section padding="9px 0px 9px 0px" background-color="#fff6e5">
      <mj-column width="100%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ae01055e6f70defe6f670c.png" padding="15px 0px 5px 0px" align="center" height="20px">
        </mj-image>
        <mj-text align="center" color="#00b4b3" font-size="25px">
          SPECIAL EASTER OFFERS
        </mj-text>
        <mj-text align="center" font-size="60px" color="#00b4b3">
          SALE UP TO 40 %
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="9px 0px 9px 0px" background-color="#fff6e5">
      <mj-column width="100%" vertical-align="top">
        <mj-text align="left" font-size="16px" padding="10px 25px 10px 26px" line-height="1.5" color="#706363">
          This year, anyone can bake the perfect Easter lamb cake! With a durable ceramic mold featuring finely crafted details, your lamb cake will come out beautifully shaped and irresistibly delicious.
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#fff6e5">
      <mj-column width="100%" vertical-align="top">
        <mj-button align="center" background-color="#ffb0b9" color="#015496" border-radius="20px" font-size="16px" padding="10px 15px 10px 15px" inner-padding="10px 25px" href="https://emailbuilder.ai" border="0px #FFFFFF solid" line-height="20px">
          <strong>
            <span style="font-size: 16px;">
              shop now
            </span>
          </strong>
        </mj-button>
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ae01055e6f70defe6f670c.png" padding="15px 0px 5px 0px" align="center" height="20px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="9px 0px 9px 0px" background-color="#fff6e5">
      <mj-column width="100%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67af3f7e48b67ce065916493.png" padding="0px 0px 0px 0px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#fff6e5">
      <mj-column width="100%" vertical-align="top">
        <mj-spacer height="15px">
        </mj-spacer>
      </mj-column>
    </mj-section>
    <mj-section padding="9px 0px 9px 0px" background-color="#fff6e5">
      <mj-column width="100%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67ab5bfbb05f3ea7ff487d28.png" padding="15px 0px 5px 0px" width="252px" align="center">
        </mj-image>
        <mj-text align="left" padding="20px 15px 0px 15px" line-height="1.2">
          <p style="text-align: center;">
            <span style="color: #008290;">
              <span style="font-size: 30px;">
                GET THE RIGHT MOULD
              </span>
            </span>
          </p>
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="10px 0px 10px 0px" background-color="#fff6e5">
      <mj-column width="50%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67af3fb548b67ce0659164a9.png" padding="15px 0px 5px 0px" width="252px" align="center">
        </mj-image>
        <mj-text align="center" padding="10px 15px 5px 20px" line-height="1.2" font-size="25px" color="#00b4b3">
          Easter baking mould
        </mj-text>
        <mj-text align="left" font-size="11px" padding="5px 15px 10px 20px" line-height="1.5">
          <p style="text-align: center;">
            <span style="font-size: 16px; color: #000000;">
              <strong>
                Easter baking mould
              </strong>
            </span>
          </p>
          <p style="text-align: center;">
            <span style="font-size: 16px; color: #000000;">
              <strong>
                <span style="color: #00b4b3;">
                  Only $9,95
                </span>
              </strong>
            </span>
          </p>
        </mj-text>
        <mj-button align="center" background-color="#ffb0b9" color="#015496" border-radius="20px" font-size="16px" padding="10px 15px 20px 20px" inner-padding="10px 25px" href="https://emailbuilder.ai" border="0px #FFFFFF solid" line-height="20px">
          <strong>
            Buy It Now
          </strong>
        </mj-button>
      </mj-column>
      <mj-column width="50%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67af3fd848b67ce0659164b9.png" padding="15px 0px 5px 0px" width="252px" align="center">
        </mj-image>
        <mj-text align="center" padding="10px 15px 5px 20px" line-height="1.2" font-size="25px" color="#00b4b3">
          Easter baking mould
        </mj-text>
        <mj-text align="left" font-size="11px" padding="5px 15px 10px 20px" line-height="1.5">
          <p style="text-align: center;">
            <span style="font-size: 16px; color: #000000;">
              <strong>
                Easter baking mould
              </strong>
            </span>
          </p>
          <p style="text-align: center;">
            <span style="font-size: 16px; color: #000000;">
              <strong>
                <span style="color: #00b4b3;">
                  Only $9,95
                </span>
              </strong>
            </span>
          </p>
        </mj-text>
        <mj-button align="center" background-color="#ffb0b9" color="#015496" border-radius="20px" font-size="16px" padding="10px 15px 20px 20px" inner-padding="10px 25px" href="https://emailbuilder.ai" border="0px #FFFFFF solid" line-height="20px">
          <strong>
            Buy It Now
          </strong>
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#fff6e5">
      <mj-column width="100%" vertical-align="top">
        <mj-spacer height="15px">

Want the full MJML?Open Easter Deals Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free