HTML & MJML
Come Back Offer Reactivation Email Template
Bring inactive subscribers back with this come-back reactivation email template. A cozy hero, a favourites-are-waiting message, free-shipping incentive, and a why-customers-return grid rekindle interest and drive a re-engagement purchase. Built with responsive HTML and MJML, it renders cleanly across Gmail, Outlook, Apple Mail and every major client, and is fully customizable in the drag-and-drop editor — swap the colors, images, and copy to match your brand in minutes, no coding required.
About the Come Back Offer Reactivation Email Template
Winning back a lapsed customer is cheaper than acquiring a new one — but only if your email cuts through the silence with the right message. This come-back reactivation template gives e-commerce and retail brands a warm, incentive-driven re-engagement email built around a cozy hero image, a favourites-are-waiting hook, a free-shipping offer, and a social-proof grid that reminds subscribers exactly why they fell for your brand in the first place.When to use this template
Send after a subscriber has been inactive for 60 to 90 days with no opens, clicks, or purchases. Pair with a 30-day soft nudge and a 120-day final-chance message to build a three-touch win-back sequence. Post-holiday and end-of-season periods are ideal moments to re-trigger dormant buyers.- Fashion retailers re-engaging shoppers who browsed but never repurchased after 90 days
- Subscription box brands offering free shipping to churned members considering a return
- Beauty e-commerce stores reminding lapsed customers their favourite products are still available
- Home goods shops running a seasonal clearance win-back campaign for dormant email lists
- Pet supply retailers recovering customers who stopped ordering recurring consumable products
- Specialty food brands rekindling interest with a limited free-delivery incentive for past buyers
Subject line ideas
- We saved your favourites — plus free shipping inside
- It's been a while. Here's a little something for you
- Free shipping ends soon — come back and use it
- Miss us? Your favourites are still waiting for you
Best practices for retention / re-engagement emails
- Lead the hero copy with the subscriber's lapsed status acknowledged warmly, never accusatorially, to lower re-engagement friction.
- Make the free-shipping incentive the single dominant CTA — split focus between two offers kills reactivation click-through rates.
- Populate the why-customers-return grid with real review snippets or star ratings, not generic brand claims, to rebuild purchase confidence.
- Set the hero image to a lifestyle scene that mirrors your best-selling product category, reinforcing what the subscriber originally loved about your brand.
- Include a low-commitment secondary link such as update your preferences so reluctant subscribers opt down rather than unsubscribe, protecting your list health.
Template anatomy
How the Come Back Offer Reactivation Email Template template is laid out, top to bottom:- section (1 column) containing image.
- section (1 column) containing text block.
- section (2 columns) containing image, text block.
- section (1 column) containing button, text block.
- section (3 columns) containing text block.
- section (1 column) containing image, social row, social link.
- section (1 column) containing text block.
Components used
Built from the following MJML elements:15 text blocks4 images1 button1 social row1 social link
Color palette
Colors used across the Come Back Offer Reactivation Email Template template:#6b7280#f5f3ff#ffffff#7c3aed#4c1d95#6d28d9#9ca3af#ede9fe#5b21b6Typography
Font stacks declared in the template:Helvetica, Arial, sans-serif
MJML source code
A preview of the MJML markup for the Come Back Offer Reactivation Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.Want the full MJML?Open Come Back Offer Reactivation Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free
