HTML & MJML

Black Friday Simple Email Template

Engineered for eCommerce brands, retail marketers, and seasonal campaign specialists, this Black Friday simple email template delivers a clean, conversion-focused design built to perform during the year's highest-stakes shopping window. The template features bold typography, strategic white space, and a sharp visual hierarchy that guides subscribers directly toward your discount offers and CTAs. Use it for flash sale announcements, doorbuster promotions, exclusive member deals, and last-chance holiday shopping alerts. Marketers, email designers, and brand managers gain a polished, responsive Black Friday email template that eliminates design guesswork entirely. Expect stronger click-through rates, faster purchase decisions, and measurable seasonal revenue growth.

Edit In EmailBuilder.ai

About the Black Friday Simple Email Template

Built for eCommerce brands and retail marketers who need results during the year's most competitive shopping window, this Black Friday Simple Email Template strips away distraction and puts your discount front and center. The clean layout, bold typography, and strategic white space work together to move subscribers from inbox to checkout faster than cluttered, over-designed alternatives. Simple does not mean basic — it means every element earns its place.

When to use this template

Deploy this template in the 72-hour window surrounding Black Friday — teaser sends on Wednesday evening, a primary blast early Friday morning, and a last-chance follow-up Friday night. It also performs well for Cyber Monday extensions and flash sale re-engagements targeting subscribers who opened but did not convert on the first send.

A fashion retailer launching a sitewide 40% off Black Friday flash sale
A DTC skincare brand promoting exclusive early-access deals for email subscribers
An electronics shop announcing doorbuster pricing on limited-quantity inventory
A subscription box company offering Black Friday gift bundles with a hard deadline
A home goods brand running a single-product spotlight sale with one bold CTA
A boutique apparel store sending a last-chance Black Friday cart-recovery push

Subject line ideas

Our biggest sale of the year is live 🖤
Only 6 hours left — Black Friday ends tonight
Save up to 50% on everything you wanted
You unlocked early Black Friday access

Best practices for black friday emails

Lead with your discount percentage in the first visible line of body copy, not buried below the fold
Use a single, full-width CTA button in a high-contrast color that breaks cleanly from the black-and-white Black Friday aesthetic
Add a real deadline — day, date, and time with timezone — directly beneath the CTA to manufacture urgency without hype
Limit your offer to one hero product or one sitewide deal so the simple layout is not undermined by competing messages
Write your preheader as a continuation of the subject line, revealing the exact discount amount to boost open rates among deal-hunters

Template anatomy

How the Black Friday Simple Email Template template is laid out, top to bottom:

section (1 column) containing text block.
section (1 column) containing image.
section (2 columns) containing image, text block, button.
section (2 columns) containing text block, button, image.
section (2 columns) containing image, text block, button.
section (1 column) containing text block.
section (4 columns) containing button.
section (1 column) containing divider.
section (3 columns) containing image, social row, social link.
section (1 column) containing divider.
section (1 column) containing text block.

Components used

Built from the following MJML elements:

11 text blocks7 buttons6 images5 social links2 dividers1 social row

Color palette

Colors used across the Black Friday Simple Email Template template:

#f2f2f2

#000000

#ffffff

#ff0000

transparent

#999999

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Black Friday Simple Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>
      Black Friday Simple Email Template
    </mj-title>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
      <mj-text padding="0">
      </mj-text>
      <mj-section padding="0">
      </mj-section>
      <mj-image padding="0">
      </mj-image>
    </mj-attributes>
    <mj-preview>
      Keep it simple, make it powerful — showcase your Black Friday deals with a clean and modern email design.
    </mj-preview>
  </mj-head>
  <mj-body background-color="#f2f2f2">
    <mj-section background-color="#000000" padding="10px">
      <mj-column>
        <mj-text align="center" color="#ffffff" font-size="14px" text-transform="uppercase">
          Black Friday sale starts
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#ffffff" padding="20px">
      <mj-column>
        <mj-image alt="Logo" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67b5a45a15afa55ef2b97327.png" width="150px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section background-color="#000000">
      <mj-column width="60%">
        <mj-image alt="Hero" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67d02327eab8ecc8e4f9508e.png" padding="40px">
        </mj-image>
      </mj-column>
      <mj-column padding="20px" width="40%">
        <mj-text align="left" color="#ffffff" font-size="36px" font-weight="bold">
          BLACK FRIDAY
        </mj-text>
        <mj-text align="left" color="#ffffff" font-size="20px" padding-top="10px">
          UP TO 49% OFF
        </mj-text>
        <mj-button align="left" background-color="#ff0000" color="#ffffff">
          SHOP NOW
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section background-color="#ffffff">
      <mj-column padding="20px" width="40%">
        <mj-text align="right" color="#000000" font-size="30px" font-weight="bold" text-transform="uppercase">
          cozy home
        </mj-text>
        <mj-text align="right" color="#ff0000" font-size="20px" padding-top="10px">
          SAVE 49%
        </mj-text>
        <mj-button align="right" background-color="#000000" color="#ffffff" text-transform="uppercase">
          explore
        </mj-button>
      </mj-column>
      <mj-column width="60%">
        <mj-image alt="Tech" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67e1b874ae8ea1112e80566a.avif">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section background-color="#000000">
      <mj-column width="60%">
        <mj-image alt="Fashion" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67b5fceb3162a3838b59aa5f.jpg">
        </mj-image>
      </mj-column>
      <mj-column padding="20px" width="40%">
        <mj-text align="left" color="#ffffff" font-size="30px" font-weight="bold" text-transform="uppercase">
          sound of dreams
        </mj-text>
        <mj-text align="left" color="#ff0000" font-size="20px" padding-top="10px">
          SAVE 49%
        </mj-text>
        <mj-button align="left" background-color="#ff0000" color="#ffffff">
          DISCOVER
        </mj-button>
      </mj-column>
    </mj-section>

Want the full MJML?Open Black Friday Simple Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free