HTML & MJML

Black Friday Email Template

Engineered to ignite your biggest sales event of the year, this Black Friday email template gives ecommerce brands, retail marketers, and online merchants a powerful seasonal weapon. The bold, mobile-responsive layout features striking discount banners, product showcase grids, and urgency-driving countdown timers built to convert holiday browsers into buyers. Use it to launch doorbuster deals, promote flash sales, spotlight exclusive member discounts, or unveil holiday gift bundles across your busiest promotional push. Email marketers, designers, and ecommerce teams can customize every element to match their brand without sacrificing proven conversion structure. Deploy this black friday email template and expect stronger click-through rates, higher seasonal revenue, and lasting customer engagement throughout the holiday shopping season.

Edit In EmailBuilder.ai

About the Black Friday Email Template

Built for the most competitive shopping day of the year, this Black Friday email template hands ecommerce brands, retail marketers, and online merchants a ready-to-deploy campaign structure that converts. The bold layout combines discount banners, product grids, and countdown timers into a single high-pressure, high-performance email experience. Every element is engineered for Black Friday's unique urgency — where seconds separate a sale from an abandoned cart and inbox competition is at its annual peak.

When to use this template

Send your primary Black Friday email at 6–8 AM local time on Black Friday itself to catch early shoppers. Support it with a teaser campaign 3–5 days before and a last-chance follow-up by 6 PM on the day. Trigger re-sends to non-openers within 4 hours using an updated subject line.

Fashion retailers launching sitewide 40% off Black Friday doorbusters
Electronics brands promoting limited-quantity flash deals expiring at midnight
Subscription box companies offering exclusive Black Friday member-only discounts
Home goods stores unveiling curated holiday gift bundles at promotional pricing
Beauty brands spotlighting Black Friday kits with free shipping thresholds
DTC brands re-engaging lapsed customers with a Black Friday win-back offer

Subject line ideas

Our biggest sale of the year starts NOW 🖤
50% off ends at midnight — don't wait
Black Friday deals your cart has been waiting for
You unlocked early access to our Black Friday sale

Best practices for black friday emails

Lead with your deepest discount in the first 40 pixels — Black Friday shoppers scan for numbers fast.
Set countdown timers to a hard deadline under 24 hours to make urgency feel real and immediate.
Use a single dominant CTA button per product block to prevent decision fatigue during high-intent browsing.
Stack social proof — star ratings or sold-out labels — directly beneath featured products to accelerate purchase decisions.
Write teaser preheader text that reveals a second discount not mentioned in the subject line, rewarding opens.

Template anatomy

How the Black Friday Email Template template is laid out, top to bottom:

section (1 column) containing text block.
section (1 column) containing text block.
section (3 columns) containing image.
section (3 columns) containing text block.
section (1 column) containing image.
section (1 column) containing text block, button.
section (2 columns) containing image.
section (2 columns) containing text block.
section (1 column) containing text block.
section (4 columns) containing button.
section (1 column) containing divider.
section (2 columns) containing table, social row, social link.
section (1 column) containing divider.
section (1 column) containing text block.

Components used

Built from the following MJML elements:

19 text blocks6 images5 buttons5 social links2 dividers1 table1 social row

Color palette

Colors used across the Black Friday Email Template template:

#1a1a1a

#000000

#ffffff

#666666

transparent

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Black Friday Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>
      Black Friday Email Template
    </mj-title>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
      <mj-text padding="0">
      </mj-text>
      <mj-section padding="0">
      </mj-section>
      <mj-image padding="0">
      </mj-image>
    </mj-attributes>
    <mj-preview>
      Don’t Miss Out on the Biggest Deals of the Year!
    </mj-preview>
  </mj-head>
  <mj-body background-color="#1a1a1a">
    <mj-section background-color="#000000" padding="10px">
      <mj-column>
        <mj-text align="center" color="#ffffff" font-size="14px" text-transform="uppercase">
          black friday&nbsp; - sale of the year
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#ffffff" padding="40px">
      <mj-column>
        <mj-text align="center" color="#000000" font-size="60px" font-weight="bold" text-transform="uppercase">
          black friday
        </mj-text>
        <mj-text align="center" color="#666666" font-size="24px" padding="10px" text-transform="uppercase">
          latest collection
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section>
      <mj-column padding="2px" width="33.33%">
        <mj-image alt="Watches" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67e47f8f17c0ed5f45aa9002.avif">
        </mj-image>
      </mj-column>
      <mj-column padding="2px" width="33.33%">
        <mj-image alt="Headphones" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67e47eec17c0ed5f45aa8ecf.avif">
        </mj-image>
      </mj-column>
      <mj-column padding="2px" width="33.33%">
        <mj-image alt="Footwear" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67e47eec17c0ed5f45aa8ecf.avif">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section background-color="#ffffff">
      <mj-column padding="20px" width="33.33%">
        <mj-text align="center" color="#000000" font-size="20px" text-transform="uppercase" padding="10px">
          sunglasses
        </mj-text>
        <mj-text align="center" color="#666666" font-size="16px">
          From $45
        </mj-text>
      </mj-column>
      <mj-column padding="20px" width="33.33%">
        <mj-text align="center" color="#000000" font-size="20px" text-transform="uppercase" padding="10px">
          sunglasses
        </mj-text>
        <mj-text align="center" color="#666666" font-size="16px">
          From $45
        </mj-text>
      </mj-column>
      <mj-column padding="20px" width="33.33%">
        <mj-text align="center" color="#000000" font-size="20px" text-transform="uppercase" padding="10px">
          sunglasses
        </mj-text>
        <mj-text align="center" color="#666666" font-size="16px">
          From $45
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section>
      <mj-column>
        <mj-image alt="Fashion" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67b398f7eb21274b51414de8.png">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section background-color="#000000" padding="40px">
      <mj-column>
        <mj-text align="center" color="#ffffff" font-size="30px">
          UP TO 49% OFF
        </mj-text>
        <mj-text align="center" color="#ffffff" font-size="18px" padding-top="10px" text-transform="uppercase">
          code: apparel49
        </mj-text>
        <mj-button background-color="#ffffff" color="#000000" font-size="16px" padding-top="20px" text-transform="uppercase">
          Browse the Collection
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section>
      <mj-column padding="2px" width="50%">
        <mj-image alt="Tech" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67d0252beab8ecc8e4f952a0.jpg">
        </mj-image>
      </mj-column>
      <mj-column padding="2px" width="50%">
        <mj-image alt="Laptops" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67d02507eab8ecc8e4f95280.jpg">
        </mj-image>
      </mj-column>
    </mj-section>

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