HTML & MJML

Black Friday Sale Email Template

Drive explosive Black Friday sales with this conversion-focused email template designed for ecommerce brands, retailers, and seasonal marketers. This responsive Black Friday sale email template features bold typography, eye-catching discount banners, and strategic product showcases that create urgency and maximize holiday shopping momentum. Perfect for announcing flash sales, promoting doorbusters, launching early bird specials, highlighting limited-time offers, or creating countdown campaigns that capture the Black Friday frenzy. Marketing teams, email designers, and ecommerce founders will appreciate the template's mobile-optimized layout and clear call-to-action placement that guides customers seamlessly from inbox to checkout. Deploy this proven seasonal email template to transform your Black Friday campaign into a revenue-generating powerhouse that outperforms competitors.

Edit In EmailBuilder.ai

About the Black Friday Sale Email Template

Built for the biggest shopping day of the year, this Black Friday sale email template gives ecommerce brands and retailers a conversion-ready framework that combines urgency-driven design with strategic product placement. The bold discount banners, countdown-friendly layout, and mobile-optimized structure work together to cut through a crowded inbox on Black Friday and move subscribers from preview text to purchase in the fewest clicks possible.

When to use this template

Deploy your Black Friday campaign in a sequence starting 5-7 days before the event to capture early shoppers, with a hard-launch send on Black Friday morning between 6-9 AM when inbox competition peaks. Follow with a final urgency send on Friday evening targeting subscribers who opened but did not convert.

A fashion retailer announcing sitewide 40% off doorbusters starting at midnight
An electronics brand launching a 24-hour flash sale on top SKUs
A DTC skincare founder promoting an exclusive early bird bundle deal
A Shopify store owner unveiling a limited-quantity Black Friday mystery box
A subscription box company offering discounted first-month pricing for Black Friday signups
A home goods retailer showcasing tiered discounts that increase with cart value

Subject line ideas

Black Friday is HERE — up to 60% off ends tonight
We held the best deals just for you 🖤
Your Black Friday cart is about to expire
Doors open: our biggest sale of the year starts now

Best practices for black friday emails

Lead with your biggest discount percentage in the first visible banner so subscribers know the stakes before scrolling
Use a real deadline timestamp like Ends Friday at 11:59 PM EST rather than vague phrases like limited time only
Showcase three to five specific products with crossed-out original prices to make savings feel concrete and immediate
Write your CTA button copy around the offer not the action, such as Claim My 50% Off instead of Shop Now
Mirror your subject line promise in the hero headline so subscribers feel a seamless transition from inbox to email body

Template anatomy

How the Black Friday Sale Email Template template is laid out, top to bottom:

section (1 column) containing text block.
section (1 column) containing image.
section (2 columns) containing text block.
section (1 column) containing divider.
section (3 columns) containing image, text block.
section (2 columns) containing image, text block, spacer, button.
section (2 columns) containing text block, button, image.
section (1 column) containing text block.
section (1 column) containing text block.
section (2 columns) containing button.
section (2 columns) containing button.
section (2 columns) containing button.
section (1 column) containing social row, social link, text block, button.

Components used

Built from the following MJML elements:

18 text blocks9 buttons6 images3 social links2 spacers1 divider1 social row

Color palette

Colors used across the Black Friday Sale Email Template template:

#000000

#ff0000

#ffffff

#f5f5f5

transparent

#606060

#8f8f8f

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Black Friday Sale Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>
      Black Friday Sale Email Template
    </mj-title>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
      <mj-text padding="0">
      </mj-text>
      <mj-section padding="0">
      </mj-section>
      <mj-image padding="0">
      </mj-image>
    </mj-attributes>
    <mj-preview>
      Your VIP Status Comes With Special Savings
    </mj-preview>
  </mj-head>
  <mj-body background-color="#000000">
    <mj-section background-color="#ff0000">
      <mj-column>
        <mj-text align="center" color="#ffffff" font-size="14px" padding="8px" text-transform="uppercase">
          🔥 member only sale - get your choice 🔥
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#ffffff" padding="20px">
      <mj-column>
        <mj-image alt="logo" href="https://www.easyemail.pro/?utm_source=email_template" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67b5f6623162a3838b59a932.png" width="120px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section border-bottom="2px solid">
      <mj-column background-color="#000000" width="50%">
        <mj-text align="right" color="#ffffff" font-size="120px" font-weight="bold" padding="40px 0" text-decoration="underline" text-transform="uppercase">
          bla
        </mj-text>
        <mj-text align="right" color="#ff0000" font-size="30px" padding="0 20px 40px 0" text-transform="uppercase">
          up to
        </mj-text>
      </mj-column>
      <mj-column background-color="#ff0000" width="50%">
        <mj-text align="left" color="#000000" font-size="120px" font-weight="bold" padding="40px 0" text-decoration="underline" text-transform="uppercase">
          ck
        </mj-text>
        <mj-text align="left" color="#ffffff" font-size="60px" padding="0 0 40px 20px">
          70% off
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#ffffff" padding="20px">
      <mj-column>
        <mj-divider>
        </mj-divider>
      </mj-column>
    </mj-section>
    <mj-section>
      <mj-column background-color="#ffffff" padding="20px">
        <mj-image alt="watches" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/690b4def7de2165b1367cc64.avif">
        </mj-image>
        <mj-text align="center" color="#000000" font-size="24px" padding-top="15px" text-transform="uppercase">
          watches
        </mj-text>
        <mj-text align="center" color="#ff0000" font-size="18px" padding-top="5px" text-transform="uppercase">
          <div>
            50% off
          </div>
          <div>
            <br>
            </div>
            <div>
              <br>
              </div>
            </mj-text>
          </mj-column>
          <mj-column background-color="#000000" padding="20px">
            <mj-image alt="headphones" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67b5fd013162a3838b59aa6f.jpg">
            </mj-image>
            <mj-text align="center" color="#ffffff" font-size="24px" padding-top="15px" text-transform="uppercase">
              audio
            </mj-text>
            <mj-text align="center" color="#ff0000" font-size="18px" padding-top="5px" text-transform="uppercase">
              60% off
            </mj-text>
          </mj-column>
          <mj-column background-color="#ffffff" padding="20px">
            <mj-image alt="footwear" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/66a908999f9d4327292c0bf8.jpg">
            </mj-image>
            <mj-text align="center" color="#000000" font-size="24px" padding-top="15px" text-decoration="none" text-transform="uppercase">
              footwear
            </mj-text>
            <mj-text align="center" color="#ff0000" font-size="18px" padding-top="5px" text-transform="uppercase">
              70% off
            </mj-text>
          </mj-column>
        </mj-section>
        <mj-section>
          <mj-column>
            <mj-image alt="fashion" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67aef451d13dbdc9d64a43bf.png">
            </mj-image>
          </mj-column>
          <mj-column background-color="#ff0000" padding="20px">
            <mj-text align="center" color="#ffffff" font-size="28px" padding="20px" text-transform="uppercase">
              <div>
                fashion
              </div>
            </mj-text>
            <mj-spacer height="60px">
            </mj-spacer>
            <mj-button background-color="#000000" color="#ffffff" text-transform="uppercase">
              shop now
            </mj-button>

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