Billing

EmailBuilder bills through Paddle. Plans are monthly or yearly; you can change between them any time. New accounts start with a 30-day trial of any paid tier — no card required to evaluate.

Plans

Plan	Monthly	Yearly	Key limits
Playground	Free	—	10 emails, 3 templates, 1 user, 50 AI calls/mo, 5 sends/mo. No AI images, no CSV sends.
Maestro	$39	$390 (save ~17%)	50 emails, 10 templates, 2 projects, 200 AI calls, 50 AI images, 100 sends/mo.
Studio	$199	$1,990	Unlimited emails/templates/projects, 3 users, 500 AI calls, 100 AI images, 200 sends/mo.
Orchestra	$499	$4,990	Everything unlimited, 5 users, 300 sends, SAML SSO, priority support.

Yearly plans are billed once a year up front and save ~2 months vs. monthly. Switch between billing cycles in the Billing page.

What counts against limits

Limits fall into two categories:

Lifetime (DB-counted):

emails — every email/send/template document ever created in your account
templates — same, narrowed to templates
users — current team members
projects — current projects

Per-cycle (resets each billing period):

aiAssistant — AI calls (chat, composer, branding extraction)
aiImages — AI-generated images
csvSends — sends to a CSV (not list/segment)
espSends — sends to a list or segment via an ESP
gmailAddonInserts — templates inserted via the Gmail add-on
sendsExports — exports / API-generated sends

The Billing page shows current usage for each category, the limit for your plan, and a progress bar.

The 30-day trial

When you sign up:

You're placed on a 30-day internal trial of any paid plan you choose. No card.
During the trial you can change plans freely — change Maestro → Studio → back to Maestro without paying anything.
When the trial deadline arrives (or earlier if you enter a card), the first real billing date is set. If you add a card on day 20, your first charge is on day 30 of the trial, not the day you added the card — the trial is honoured to the end.
subscription.status is trialing until your first successful payment.

Trial days remaining show in the top-right of the Billing page.

Changing plans

From the Billing page:

Click Switch plan under any tier.
For trialing accounts → the change is instant and free.
For active subscriptions → Paddle prorates the difference. Upgrading partway through a cycle charges the difference now; downgrading credits the unused portion to your next invoice.

Switching billing cycles (monthly ↔ yearly) follows the same proration logic.

Cancelling

Use the Manage subscription button on the Billing page. It opens Paddle's customer portal where you can:

Cancel — your subscription continues until the end of the current period, then drops to Playground.
Pause — subscription paused until a date you pick. Useful for seasonal businesses.
Update payment method.
Update billing email.
Download invoices.

After cancellation, your data stays — templates, sends, contacts, integrations — but features above Playground limits stop working. Re-subscribing restores access immediately.

Invoices

Paddle handles invoicing. Each successful payment generates an invoice emailed to your billing address. To download past invoices, open the customer portal from Billing → Manage subscription and visit the Invoices tab.

For VAT/GST-eligible accounts, enter your tax ID in the customer portal — Paddle adjusts invoicing accordingly. For business addresses outside the supplier's country, Paddle applies the appropriate reverse charge or zero-rating per local rules.

Hitting a limit

When you try to use a feature whose limit you've exceeded, the action is blocked and the UI offers an upgrade path to the next plan that allows it. For per-cycle features, you can also wait until the cycle resets — the Billing page shows the next reset date.

Admins on the account can request per-feature overrides via support — useful if you need a one-time bump (e.g. an extra batch of AI images) without permanently upgrading.

Feature gating in the UI

Throughout the app, features above your plan show a small lock icon with a tooltip explaining which plan unlocks them. Clicking the lock takes you to the Billing page with that feature highlighted in the plan comparison.

Refunds

We offer a 14-day refund policy for first-time paid subscriptions. Email [email protected] within 14 days of your first charge for a full refund.

Refunds for subsequent billing periods are at our discretion. See the Terms of Service for full details.