HTML & MJML

Wine Sale Email Template

Crafted for wineries, liquor retailers, and beverage e-commerce brands, this wine sale email template delivers the elegance your premium products demand. The layout pairs rich bottle imagery with tasting note sections and bold call-to-action buttons, creating a polished, responsive design that converts browsers into buyers. Use it for seasonal promotions, holiday wine bundles, exclusive vintage releases, or wine club membership campaigns. Marketers, designers, and e-commerce teams can customize every element effortlessly to match their brand. Expect stronger click-through rates and deeper customer engagement with every send.

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About the Wine Sale Email Template

Wineries, liquor retailers, and beverage e-commerce brands need more than a discount announcement — they need atmosphere. This wine sale template pairs rich bottle imagery with tasting note sections and bold call-to-action buttons to create the sensory experience that moves premium wine online. Responsive and fully customizable, it translates the elegance of a tasting room into a converting email campaign your subscribers will actually look forward to opening.

When to use this template

Send during peak gifting seasons like Thanksgiving, Christmas, and Valentine's Day when wine purchases spike. Trigger it for seasonal harvest releases, flash cellar sales, or when a subscriber browses your wine catalog without purchasing. Wine club re-engagement and new vintage drop announcements are equally strong send moments.

A boutique winery promoting its limited-release Cabernet Sauvignon harvest collection
A liquor e-commerce retailer running a weekend flash sale on curated red wine bundles
A wine club launching a holiday gift membership drive for premium subscribers
An online wine shop announcing exclusive access to an imported vintage before public release
A beverage brand cross-selling white and rosé pairings ahead of summer grilling season
A DTC winery re-engaging lapsed customers with a loyalty discount on their favorite varietal

Subject line ideas

Your next favorite bottle is on sale now
48 hours only: rare vintages, cellar prices
Sip more, spend less — wine sale is live
We picked these bottles just for you

Best practices for beverage emails

Lead with the wine's story or origin before the price to justify premium value and build desire
Use sensory tasting note language like 'notes of dark cherry and oak' directly beneath each bottle image
Limit featured wines to three or four SKUs per email to avoid choice paralysis and protect click focus
Design CTA buttons around discovery language like 'Explore This Vintage' rather than generic 'Shop Now' copy
Include a visible low-inventory or sale-end countdown specifically tied to the wine quantity or promotion deadline

Template anatomy

How the Wine Sale Email Template template is laid out, top to bottom:

section (1 column) containing image.
section (1 column) containing text block.
section (1 column) containing image.
section (1 column) containing text block.
section (3 columns) containing image.
section (1 column) containing button.
section (1 column) containing navbar, navbar link, divider.
section (1 column) containing text block, button.
section (1 column) containing social row, social link.

Components used

Built from the following MJML elements:

6 images6 text blocks4 navbar links4 social links2 buttons1 navbar1 divider1 social row

Color palette

Colors used across the Wine Sale Email Template template:

#ffffff

#4d3c22

#b3a695

#5e4c32

#fff

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Wine Sale Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
    <mj-title>
      Discover the Art of Wine
    </mj-title>
    <mj-preview>
      Uncover the beauty of wine with our exclusive promotion. Click to shop now!
    </mj-preview>
  </mj-head>
  <mj-body background-color="#FFFFFF">
    <mj-section padding="0px 0px 10px 0px" background-color="#4D3C22">
      <mj-column width="100%" vertical-align="top">
        <mj-image src="[[branding.logoURL]]" width="200px" padding-bottom="30px" padding-top="30px">
        </mj-image>
        <mj-image padding="0px 0px 0px 0px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67cc1b19e12e149017b5ff45.jpg" width="553px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="10px 0px 10px 0px" background-color="#4D3C22">
      <mj-column width="100%" vertical-align="top">
        <mj-text align="center" padding="0px" font-size="35px" font-weight="bold" color="#B3A695">
          <p class="p1">
            Savor Wine
          </p>
        </mj-text>
        <mj-text align="left" line-height="25px" font-size="15px" color="#B3A695">
          Wine is more than just a drink; it’s a journey through history, culture, and craftsmanship. Each bottle tells a story of sun-kissed vineyards, skilled hands, and the perfect balance of time and tradition. Whether shared with friends or savored in solitude, wine elevates moments into memories, blending flavors with emotion in every sip
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="10px 0px 0px 0px" background-color="#4D3C22">
      <mj-column width="100%" vertical-align="top">
        <mj-image padding="0px 0px 0px 0px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67cc1b4de12e149017b5ff65.jpg">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="40px 0px 10px 0px" background-color="#4D3C22">
      <mj-column width="100%" vertical-align="top">
        <mj-text align="center" padding="15px 15px 15px 15px" font-size="35px" color="#B3A695">
          Our cherished wine
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="10px" background-color="#4D3C22">
      <mj-column width="33.333333%" vertical-align="top" padding="5px">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67cc1c24e12e149017b5ff75.png" width="177px" border-radius="0px 0px 0px 0px" container-background-color="#5e4c32" padding="5px">
        </mj-image>
      </mj-column>
      <mj-column width="33.333333%" vertical-align="top" padding="5px">
        <mj-image padding="5px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67cc1c42e12e149017b5ff85.png" width="177px" border-radius="0px 0px 0px 0px" container-background-color="#5e4c32">
        </mj-image>
      </mj-column>
      <mj-column width="33.333333%" vertical-align="top" padding="5px">
        <mj-image padding="5px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67cc1c50e12e149017b5ff95.png" width="177px" border-radius="0px 0px 0px 0px" container-background-color="#5e4c32">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="10px 0px 20px 0px" background-color="#4D3C22">

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