HTML & MJML

Wedding Email Template

Elevate wedding brands and boutique businesses with this romantic wedding email template built for bridal shops, event planners, florists, and venue owners chasing real bookings. Inside this responsive email template you'll find dreamy typography, generous photo galleries, and soft, elegant color palettes that capture the emotion of every celebration. Use it to launch new bridal collections, promote seasonal wedding packages, announce venue availability, showcase floral arrangements, or guide couples through their planning journey with automated nurture sequences. Marketers, boutique owners, and event coordinators alike can quickly customize sections for rings, gowns, cakes, and venue photography without touching code. The payoff: stronger emotional connection, higher engagement, and more couples booking your wedding services.
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About the Wedding Email Template

Bridal shops, florists, venue owners, and event planners need emails that feel as romantic as the occasions they're selling. This template pairs dreamy typography with generous photo galleries and soft, elegant color palettes so gowns, floral arrangements, and venue spaces take center stage. Instead of a generic promotional layout, you get a design built to carry emotional weight, turning inbox impressions into inquiries and inquiries into booked dates for couples planning the most important day of their lives.

When to use this template

Send when launching new bridal collections ahead of engagement season, announcing open venue dates, or promoting seasonal packages tied to spring and fall wedding peaks. It also performs well in automated nurture sequences triggered after a couple requests pricing, tours a venue, or books a consultation, keeping your brand top of mind through their planning timeline.
  • Bridal boutique announcing a new gown collection before engagement season begins
  • Venue owner promoting limited open dates for peak wedding months
  • Florist showcasing seasonal arrangement packages with a spring photo gallery
  • Event planner nurturing leads through a multi-step wedding planning journey
  • Cake designer unveiling a new tasting menu ahead of bridal shows
  • Wedding vendor sending a limited-time booking discount before season sells out

Subject line ideas

  • Your dream wedding starts here πŸ’
  • Only 3 Saturdays left this season
  • New bridal collection, made for you
  • We saved a date with your name on it

Best practices for wedding emails

  • Lead with a full-bleed photo of gowns or florals to set an emotional tone immediately.
  • Pair serif headline fonts with soft neutral or blush palettes to reinforce romance and elegance.
  • Use galleries to show real venues or arrangements, not stock photos, to build trust with couples.
  • Break planning journeys into clear steps with one call to action per email stage.
  • Keep buttons simple and warm, like 'Check Availability' or 'Book a Tour', not generic 'Shop Now'.

Template anatomy

How the Wedding Email Template template is laid out, top to bottom:
  1. section (1 column) containing image.
  2. section (1 column) containing image.
  3. section (2 columns) containing image, text block, button.
  4. section (2 columns) containing text block, button, image.
  5. section (2 columns) containing image, text block, button.
  6. section (2 columns) containing text block, button, image.
  7. section (2 columns) containing image, text block, button.
  8. section (1 column) containing divider.
  9. section (1 column) containing social row, social link.
  10. section (1 column) containing text block.

Components used

Built from the following MJML elements:
11 text blocks7 images5 buttons5 social links1 divider1 social row

Color palette

Colors used across the Wedding Email Template template:
#ffffff
#d3c2b0
#472c27
#a55a39
#d7d3cf
#000000

Typography

Font stacks declared in the template:
  • system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Wedding Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.
<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
    <mj-title>
      Celebrate Your Love with Wedding Essentials
    </mj-title>
    <mj-preview>
      Make your special day even more magical with our curated selection of wedding must-haves. Buy now and make your dream wedding a reality.
    </mj-preview>
  </mj-head>
  <mj-body background-color="#FFFFFF">
    <mj-section padding="4px 4px 4px 4px" background-color="#D3C2B0">
      <mj-column width="100%" vertical-align="top">
        <mj-image src="[[branding.logoURL]]" width="108px" border-radius="0px 0px 0px 0px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="10px 10px 10px 10px" background-color="#D3C2B0">
      <mj-column width="100%" vertical-align="top">
        <mj-image padding="0px 0px 0px 0px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67b0a03b07f3ade2cec8dd9c.jpg" border-radius="0px 0px 0px 0px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="10px 0px 10px 10px" background-color="#D3C2B0">
      <mj-column width="40%" vertical-align="top">
        <mj-image padding="0px 0px 0px 0px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67b0a09207f3ade2cec8ddbc.jpg" align="center" border-radius="0px 0px 0px 0px">
        </mj-image>
      </mj-column>
      <mj-column width="60%" vertical-align="top">
        <mj-text align="left" padding="15px 15px 15px 15px" line-height="1.5" font-size="25px" color="#472c27">
          Wedding flowers
        </mj-text>
        <mj-text align="left" padding="15px 15px 15px 15px" line-height="25px" color="#472c27">
          are more than mere decor β€” they embody romance, elegance, and the promise of a new journey. From the bride’s bouquet to the floral arrangements that set the scene, every petal carries meaning and emotion
        </mj-text>
        <mj-button align="center" background-color="#A55A39" color="#ffffff" border-radius="99px" font-size="13px" padding="20px 20px 20px 20px" inner-padding="10px 30px 10px 30px" href="https://emailbuilder.ai" width="100%" font-weight="normal" font-style="normal" text-transform="none" text-decoration="none">
          <div>
            Buy now
          </div>
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="10px 10px 10px 0px" background-color="#D7D3CF">
      <mj-column width="60%" vertical-align="top">
        <mj-text align="left" padding="15px 15px 15px 15px" line-height="1.5" font-size="25px" color="#472c27">
          Wedding Rings
        </mj-text>
        <mj-text align="left" padding="15px 15px 15px 15px" color="#472c27" line-height="25px">
          Eternal symbols of love and devotion, wedding rings represent unity, fidelity, and a lifelong commitment. Worn as a reminder of a shared journey, each ring is thoughtfully crafted and chosen with meaning.
        </mj-text>
        <mj-button align="center" background-color="#A55A39" color="#ffffff" border-radius="99px" font-size="13px" padding="20px 20px 20px 20px" inner-padding="10px 30px 10px 30px" href="https://emailbuilder.ai" width="100%" font-weight="normal" font-style="normal" text-transform="none" text-decoration="none">
          <div>
            Buy now
          </div>
        </mj-button>
      </mj-column>
      <mj-column width="40%" vertical-align="top">
        <mj-image padding="0px 0px 0px 0px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67b0a0b407f3ade2cec8ddcc.jpg" border-radius="0px 0px 0px 0px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="10px 0px 10px 10px" background-color="#D3C2B0">
      <mj-column width="40%" vertical-align="top">
        <mj-image padding="0px 0px 0px 0px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67b0a0f607f3ade2cec8dde7.png" align="center" border-radius="0px 0px 0px 0px">
        </mj-image>
      </mj-column>
      <mj-column width="60%" vertical-align="top">
        <mj-text align="left" padding="15px 15px 15px 15px" line-height="1.5" font-size="25px" color="#472c27">
          Wedding shoes
        </mj-text>
        <mj-text align="left" padding="15px 15px 15px 15px" line-height="25px" color="#472c27">
          More than just an accessory, wedding shoes symbolize the first steps into a new chapter. Whether elegant stilettos, delicate lace heels, or timeless flats, each pair carries the bride with grace and confidence on her special day.
        </mj-text>
        <mj-button align="center" background-color="#A55A39" color="#ffffff" border-radius="99px" font-size="13px" padding="20px 20px 20px 20px" inner-padding="10px 30px 10px 30px" href="https://emailbuilder.ai" width="100%" font-weight="normal" font-style="normal" text-transform="none" text-decoration="none">
          <div>
            Buy now
          </div>
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="10px 10px 10px 0px" background-color="#D7D3CF">
      <mj-column width="60%" vertical-align="top">
        <mj-text align="left" padding="15px 15px 15px 15px" line-height="1.5" font-size="25px" color="#472c27">
          The wedding cake
        </mj-text>
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