HTML & MJML

Upgrade to Premium Email Template

Designed to convert free users into loyal paying customers, this upgrade to premium email template gives SaaS brands, app developers, and startups a polished, high-converting tool built for exactly that moment. The email template features a structured feature grid that spotlights premium perks side by side, a bold hierarchy that guides the reader's eye, and a free-trial call to action that lowers commitment friction. It excels across product update announcements, limited-time upgrade promotions, and new feature launch campaigns. Marketers, growth teams, and founders will find it immediately deployable, driving measurable lifts in plan upgrades, trial activations, and long-term subscriber value.

Edit In EmailBuilder.ai

About the Upgrade to Premium Email Template

Built for SaaS brands, app developers, and startups ready to convert free users into paying customers, this upgrade to premium email template combines a structured feature grid with bold visual hierarchy to make the value of upgrading impossible to ignore. The side-by-side premium perk layout removes guesswork, while a low-friction free-trial CTA meets hesitant users exactly where they are. The result is a deployment-ready asset that drives measurable lifts in plan upgrades and trial activations.

When to use this template

Send when a free user hits a usage limit, reaches a key milestone, or has been active for 14 to 30 days without upgrading. This template also excels timed to a new premium feature launch, a limited-time pricing promotion, or a seasonal push when subscription upgrades historically spike.

A project management SaaS nudging power users who hit their free-tier task limit
A mobile app celebrating a user's 30-day streak with an exclusive upgrade offer
A startup launching a new AI-powered premium feature unavailable on the free plan
A B2B tool running a end-of-quarter promotion to convert trial accounts before expiry
A newsletter platform offering early-bird annual pricing to its most engaged free subscribers
A design tool retargeting churned trial users with a refreshed premium features breakdown

Subject line ideas

You have outgrown your free plan — here is what is next
Unlock premium before this offer disappears
Get [Feature] free for 14 days — no credit card needed
We saved something better for you

Best practices for upgrade and premium emails

Lead the feature grid with the one premium perk your free users request most, not your favorite feature
Frame the free trial CTA around what the user gains on day one, not the upgrade itself
Use the side-by-side comparison layout to make free-tier limitations visible without shaming the user
Anchor your pricing mention below the feature grid so perceived value is established before cost appears
Write the headline to reflect the user's current frustration or ceiling, then pivot immediately to the premium solution

Template anatomy

How the Upgrade to Premium Email Template template is laid out, top to bottom:

section (1 column) containing text block.
section (1 column) containing text block.
section (2 columns) containing text block.
section (2 columns) containing text block.
section (1 column) containing button, text block.
section (1 column) containing social row, social link, text block.

Components used

Built from the following MJML elements:

14 text blocks2 social links1 button1 social row

Color palette

Colors used across the Upgrade to Premium Email Template template:

#3f4145

#f2f1ee

#0c0c0c

#c9a227

#ffffff

#a3a3a3

#faf8f2

#6b6b6b

#a0a0a0

#262626

#8a8a8a

Typography

Font stacks declared in the template:

Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Upgrade to Premium Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>Upgrade to Premium Email Template</mj-title>
    <mj-preview>Unlock the full experience — see everything Premium gives you.</mj-preview>
    <mj-attributes>
      <mj-all font-family="Helvetica, Arial, sans-serif"></mj-all>
      <mj-text font-size="15px" line-height="24px" color="#3F4145"></mj-text>
    </mj-attributes>
  </mj-head>
  <mj-body background-color="#F2F1EE" width="600px">
    <mj-section background-color="#0C0C0C" padding="30px 40px 8px 40px">
      <mj-column>
        <mj-text color="#C9A227" font-size="24px" letter-spacing="6px" align="center" padding="0"><strong>AURA</strong></mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#0C0C0C" padding="18px 44px 34px 44px">
      <mj-column>
        <mj-text color="#C9A227" font-size="13px" letter-spacing="4px" align="center" padding="0 0 12px 0">INTRODUCING PREMIUM</mj-text>
        <mj-text color="#FFFFFF" font-size="30px" line-height="38px" align="center" padding="0 0 10px 0"><strong>Everything you love, turned all the way up</strong></mj-text>
        <mj-text color="#A3A3A3" font-size="15px" line-height="24px" align="center" padding="0">You've been getting the most out of the free plan. Premium takes the ceiling off.</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="30px 30px 8px 30px">
      <mj-column width="50%" padding="0 8px">
        <mj-text color="#0C0C0C" font-size="16px" font-weight="700" align="center" background-color="#FAF8F2" border-radius="12px 12px 0 0" padding="18px 12px 4px 12px">Unlimited everything</mj-text>
        <mj-text color="#6B6B6B" font-size="13px" line-height="20px" align="center" background-color="#FAF8F2" border-radius="0 0 12px 12px" padding="0 16px 18px 16px">No caps on projects, storage or exports</mj-text>
      </mj-column>
      <mj-column width="50%" padding="0 8px">
        <mj-text color="#0C0C0C" font-size="16px" font-weight="700" align="center" background-color="#FAF8F2" border-radius="12px 12px 0 0" padding="18px 12px 4px 12px">Advanced tools</mj-text>
        <mj-text color="#6B6B6B" font-size="13px" line-height="20px" align="center" background-color="#FAF8F2" border-radius="0 0 12px 12px" padding="0 16px 18px 16px">Automations, insights &amp; custom themes</mj-text>

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