HTML & MJML

Upcoming Events Email Template

Designed for event organizers, community managers, nonprofits, and local businesses, this upcoming events email template makes promoting your next gathering effortless and visually compelling. The responsive layout features dedicated sections for event highlights, dates, locations, and bold call-to-action buttons that drive registrations with clarity. Use it for weekly community newsletters, conference announcements, cultural institution updates, membership communications, or curated content roundups. Marketers, content teams, and founders will value the clean, scannable structure that balances multiple events without sacrificing visual hierarchy. Deploy this informational newsletter email template to increase attendance, deepen community engagement, and turn every send into a measurable result.

Edit In EmailBuilder.ai

About the Upcoming Events Email Template

Event organizers, community managers, and local businesses need a reliable way to promote gatherings without rebuilding their layout every time. This upcoming events template delivers a structured, visually scannable format that surfaces dates, locations, and registration links with zero guesswork. The responsive design handles multiple events in a single send while preserving clear hierarchy, making it the go-to format for newsletters where attendance and engagement are the primary metrics that matter.

When to use this template

Send 7 to 14 days before your earliest listed event to give recipients enough lead time to register or RSVP. For recurring community newsletters, a consistent weekly or biweekly send day builds anticipation. Trigger resends to non-openers 3 days before the first event closes registration.

A city arts council promoting its monthly gallery openings and cultural workshops
A SaaS company announcing upcoming webinars and live product demo sessions
A nonprofit sending weekly volunteer opportunity and fundraising event roundups
A professional association notifying members of regional conferences and networking mixers
A coworking space marketing member-exclusive workshops and community happy hours
A university alumni office curating homecoming weekend events and class reunions

Subject line ideas

Your events lineup for this month is here
3 events you won't want to miss this week
Reserve your spot before seats fill up
Here's what's happening in your community

Best practices for newsletter emails

Lead each event block with the date in bold so skimmers can triage relevance before reading details.
Write CTA button copy as a direct action tied to the event, such as Reserve My Seat instead of Learn More.
Limit each event to three lines of descriptive copy so the layout stays scannable across multiple listings.
Use location specificity in your event titles, naming the venue or city to immediately signal who should attend.
Place your highest-priority or soonest event at the top of the template where click rates are naturally strongest.

Template anatomy

How the Upcoming Events Email Template template is laid out, top to bottom:

section (1 column) containing image.
section (1 column) containing text block.
section (1 column) containing navbar, navbar link, text block.
section (1 column) containing text block.
section (1 column) containing text block.
section (1 column) containing text block.
section (1 column) containing text block.
section (1 column) containing text block.
section (1 column) containing text block.
section (1 column) containing image.
section (1 column) containing text block.
section (1 column) containing text block.
section (1 column) containing text block.
section (1 column) containing social row, social link, text block.

Components used

Built from the following MJML elements:

23 text blocks4 social links3 navbar links2 images1 navbar1 social row

Color palette

Colors used across the Upcoming Events Email Template template:

#cfcfcf

#ffffff

#fcfcfc

#7a59d5

#2f323b

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Upcoming Events Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
  </mj-head>
  <mj-body width="500px" background-color="#CFCFCF">
    <mj-section padding-bottom="0px" background-color="#ffffff">
      <mj-column>
        <mj-image width="100px" src="[[branding.logoURL]]" align="left" padding-bottom="0px" href="https://emailbuilder.ai">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding-top="0px" background-color="#fcfcfc" padding="0px">
      <mj-column>
        <mj-text padding-top="0px">
          <h1>
            Welcome to
            <span style="color:#7a59d5">
              ourBlog
            </span>
            <br>
            </h1>
          </mj-text>
          <mj-text>
            <div>
              The Weekly Newsletter that helps you find things to do in your city
            </div>
            <div>
              <br>
              </div>
              <div>
                Our goal is to increase community awareness, engagement and happiness by making you city more accessible
              </div>
              <div>
                <br>
                </div>
                <div>
                  Best, Our team
                  <br>
                  </div>
                </mj-text>
              </mj-column>
            </mj-section>
            <mj-section background-color="#ffffff" padding="0px" padding-top="20px">
              <mj-column>
                <mj-navbar base-url="https://example.com" ico-padding-bottom="0px" ico-padding="0px">
                  <mj-navbar-link href="/signup" padding-bottom="0px">
                    Sign Up
                  </mj-navbar-link>
                  <mj-navbar-link href="/submit" padding-bottom="0px">
                    Submit Your Event
                  </mj-navbar-link>
                  <mj-navbar-link href="/view-online" padding-bottom="0px">
                    View Online
                  </mj-navbar-link>
                </mj-navbar>
                <mj-text align="center" padding-top="40px" color="#7a59d5">
                  <b>
                    Monday to Friday events
                  </b>
                  <br>
                  </mj-text>
                </mj-column>
              </mj-section>
              <mj-section background-color="#ffffff">
                <mj-column width="70%">
                  <mj-text padding-bottom="5px" padding="0px">
                    <b>
                      First Neuralink patient can control a computer mouse by thinking, claims Elon Musk
                    </b>
                    @ Feb 20, 2024
                  </mj-text>
                  <mj-text padding="0px">
                    Elon Musk has provided an update on Neuralink's first human patient, saying all has gone well so far.
                  </mj-text>
                </mj-column>
              </mj-section>
              <mj-section background-color="#ffffff">
                <mj-column width="70%">
                  <mj-text padding-bottom="5px" padding="0px">
                    <b>
                      Apple Music may allow users to import Spotify playlists
                    </b>
                    @ Feb 20, 2024
                  </mj-text>
                  <mj-text padding="0px">
                    Users on Reddit reported a new option in Apple Music that lets you import music from other apps, which suggests Apple is beta testing the new feature.
                  </mj-text>
                </mj-column>
              </mj-section>
              <mj-section background-color="#ffffff" padding="0px">
                <mj-column>
                  <mj-text align="center" color="#7a59d5">
                    <b>
                      Misc News
                      <br>
                      </b>
                    </mj-text>
                  </mj-column>
                </mj-section>
                <mj-section background-color="#ffffff">
                  <mj-column width="70%">
                    <mj-text padding-bottom="5px" padding="0px">
                      <b>
                        Stop using rice to save your wet phone, Apple warns. What to do instead.

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