HTML & MJML

Toys Email Template

Spark instant joy with this Toys Email Template, purpose-built for toy brands, children's retailers, and baby & children businesses ready to boost sales. Packed with vibrant product grids, playful typography, and bold promotional banners, this fully responsive email template renders beautifully on any device or inbox. Deploy it for holiday gift guides, back-to-school toy promotions, new product launches, seasonal clearance sales, or birthday-themed retail campaigns. Marketers, designers, and ecommerce teams love how effortlessly it blends kid-friendly charm with conversion-focused structure. Expect stronger click-through rates, memorable brand engagement, and more shoppers turning into loyal, repeat customers.

Edit In EmailBuilder.ai

About the Toys Email Template

Toy brands and children's retailers need emails that capture the same wonder their products deliver on the shelf, and that's exactly what this design achieves. Bright product grids, playful type, and bold promo banners work together to turn browsing into buying. Whether you're launching a new plush line or running a holiday gift guide, the layout keeps attention on the toys while guiding shoppers straight to checkout with clear, scannable structure.

When to use this template

Deploy this template during high-intent shopping windows: Black Friday and holiday gift season, back-to-school toy pushes, birthday campaign triggers, or new arrival launches. It also performs well for cart abandonment follow-ups on toy purchases and seasonal clearance pushes when you need to move inventory fast with strong visual urgency.

Holiday gift guide featuring curated toy bundles by age group or interest
Back-to-school promotion highlighting educational toys and learning kits
New product launch announcement for a toy brand's latest collection
Seasonal clearance sale to clear out last quarter's inventory
Birthday campaign triggered by a customer's child's upcoming birthday
Flash sale email for a children's retailer during a weekend promotion

Subject line ideas

The toy they've been asking for is back
48 hours left: up to 40% off toys
New arrivals your kids will beg for
A little gift guide for the little ones

Best practices for baby & children emails

Use close-up product shots that show texture and scale so parents trust the quality
Pair playful fonts with clean product labels so pricing and CTAs stay easy to scan
Group toys by age range or occasion to help time-strapped parents shop faster
Lead with your strongest bestseller or bundle above the fold to hook early clicks
Balance bright colors with generous white space so the layout doesn't feel cluttered

Template anatomy

How the Toys Email Template template is laid out, top to bottom:

section (5 columns) containing button, image.
section (2 columns) containing image, spacer, text block, button.
section (1 column) containing spacer.
section (1 column) containing text block.
section (3 columns) containing image, button.
section (2 columns) containing image, text block, button, spacer.
section (2 columns) containing image, text block, button, spacer.
section (1 column) containing text block.
section (3 columns) containing image, text block, button.
section (2 columns) containing button, image, text block.
section (1 column) containing spacer.
section (2 columns) containing social row, social link, text block.
section (2 columns) containing text block, social row, social link.

Components used

Built from the following MJML elements:

15 buttons15 text blocks11 images8 social links5 spacers2 social rows

Color palette

Colors used across the Toys Email Template template:

#f4ccb4

#8f4033

transparent

#f0f0f0

#ffffff

#eddad0

#eccac4

#f1e4e4

#000000

#dcdbdc

#515856

#555

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Toys Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
    <mj-title>
      Brighten up your kid's room with our colorful toys!
    </mj-title>
    <mj-preview>
      Discover the perfect toys to spark joy and creativity in your child's playtime.
    </mj-preview>
  </mj-head>
  <mj-body background-color="#f4ccb4">
    <mj-section background-color="#8f4033">
      <mj-column vertical-align="top" padding="0px">
        <mj-button background-color="transparent" href="https://emailbuilder.ai" padding="0px">
          TOYS
        </mj-button>
      </mj-column>
      <mj-column vertical-align="top" padding="0px">
        <mj-button background-color="transparent" href="https://emailbuilder.ai" padding="0px">
          KID ROOM
        </mj-button>
      </mj-column>
      <mj-column vertical-align="top" padding="0px">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/690f61dec01ba022ecb3d69e.png" padding="0px 0px 0px 0px" width="90px">
        </mj-image>
      </mj-column>
      <mj-column vertical-align="top" padding="0px">
        <mj-button background-color="transparent" href="https://emailbuilder.ai" padding="0px">
          NEWS
        </mj-button>
      </mj-column>
      <mj-column vertical-align="top" padding="0px">
        <mj-button href="https://emailbuilder.ai" padding="0px" background-color="transparent">
          OFFERS
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#f0f0f0">
      <mj-column width="50%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67addcce5e6f70defe6f6078.avif" padding="0px 0px 0px 0px" align="center" padding-left="10px" padding-top="20px">
        </mj-image>
      </mj-column>
      <mj-column width="50%" vertical-align="top">
        <mj-spacer height="15px">
        </mj-spacer>
        <mj-text align="left" font-size="15px" padding="13px 15px 13px 15px" line-height="1.5">
          <h1>
            Top toys
          </h1>
        </mj-text>
        <mj-text align="left" font-size="14px" padding="13px 15px 13px 15px" line-height="1.5">
          Looking for
          <b>
            unique toys
          </b>
          that can really spark your kids' imagination? Discover a world of
          <i>
            fun and learning
          </i>
          with toys that are not just cool but also smartly priced. Help your little ones unleash their potential with choices that truly make sense!
        </mj-text>
        <mj-button align="left" background-color="#8f4033" color="#FFFFFF" border-radius="none" font-size="13px" padding="15px 15px 14px 15px" inner-padding="10px 25px" href="https://emailbuilder.ai" border="0px solid #000" vertical-align="bottom">
          View the offer
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#eddad0">
      <mj-column width="100%" vertical-align="top">
        <mj-spacer height="10px">
        </mj-spacer>
      </mj-column>
    </mj-section>
    <mj-section padding="5px 0px 5px 0px" background-color="#eccac4">
      <mj-column width="100%" vertical-align="top">
        <mj-text align="center" font-size="20px" padding="13px 15px 13px 15px" line-height="1.5">
          New plush toys for every child's delight.
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="10px 0px 10px 0px" background-color="#eccac4">
      <mj-column width="33.333333%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67addd285e6f70defe6f6097.png" padding="0px 0px 0px 0px" width="184px">
        </mj-image>
        <mj-button align="center" background-color="#f1e4e4" color="#000000" border-radius="none" font-size="14px" padding="0px 8px 9px 8px" inner-padding="10px 25px" href="https://emailbuilder.ai" border="0px solid #000" width="100%">
          Sweet Petals
        </mj-button>
      </mj-column>
      <mj-column width="33.333333%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67addd435e6f70defe6f60a7.png" padding="0px 0px 0px 0px" width="184px">
        </mj-image>
        <mj-button align="center" background-color="#f1e4e4" color="#000000" border-radius="none" font-size="14px" padding="0px 8px 9px 8px" inner-padding="10px 25px" href="https://emailbuilder.ai" border="0px solid #000" width="100%">
          Best friends
        </mj-button>
      </mj-column>
      <mj-column width="33.333333%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67addd715e6f70defe6f60b7.png" padding="0px 0px 0px 0px" width="184px">
        </mj-image>
        <mj-button align="center" background-color="#f1e4e4" color="#000000" border-radius="none" font-size="14px" padding="0px 8px 9px 8px" inner-padding="10px 25px" href="https://emailbuilder.ai" border="0px solid #000" width="100%">
          Curious Creatures
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="10px 0px 10px 0px" background-color="#f0f0f0">
      <mj-column width="50%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67addd8e5e6f70defe6f60c7.png" padding="0px 0px 0px 0px" width="285px">
        </mj-image>
      </mj-column>
      <mj-column width="50%" vertical-align="top">
        <mj-text align="left" font-size="15px" padding="20px 15px 13px 15px" line-height="1.5">
          Looking to create a
          <strong>
            cozy haven
          </strong>
          for your little ones? Dive into our collection of
          <i>
            beautiful accessories
          </i>
          that will transform their room into a dreamy space! From
          <strong>
            soft carpets
          </strong>
          to
          <strong>
            cute posters
          </strong>
          ,
          <strong>
            snuggly blankets
          </strong>
          to
          <strong>
            plush pillows
          </strong>
          , and all sorts of
          <i>
            awesome decorations
          </i>
          —we've got it all!
        </mj-text>
        <mj-button align="left" background-color="#8f4033" color="#FFFFFF" border-radius="none" font-size="13px" padding="10px 15px 10px 15px" inner-padding="10px 25px" href="https://emailbuilder.ai" border="0px solid #000">
          Price $15
        </mj-button>
        <mj-spacer height="37px">
        </mj-spacer>
      </mj-column>
    </mj-section>
    <mj-section padding="10px 0px 10px 0px" background-color="#f0f0f0">
      <mj-column width="50%" vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67adddd45e6f70defe6f60d7.png" padding="0px 0px 0px 0px" width="285px">
        </mj-image>
      </mj-column>
      <mj-column width="50%" vertical-align="top">

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