HTML & MJML

Summer Treats Email Template

Capture summer's irresistible appeal with this vibrant summer treats email template designed for restaurants, ice cream shops, beverage brands, and food retailers. This eye-catching template features a modern grid layout showcasing handcrafted desserts, colorful drink photography, and seasonal promotions with responsive design that looks stunning across all devices. Perfect for launching summer menu items, promoting limited-time frozen treats, announcing happy hour specials, driving traffic to outdoor dining locations, or boosting seasonal sales campaigns. Marketing teams, restaurant owners, and food industry professionals can customize this template effortlessly to match their brand aesthetic. Deploy this summer-focused email template to generate immediate cravings, increase foot traffic, and maximize revenue during peak season.

Edit In EmailBuilder.ai

About the Summer Treats Email Template

Restaurants, ice cream shops, and beverage brands need more than a pretty photo to move summer inventory — they need a layout built for craving. This vibrant summer treats template pairs a modern grid structure with bold seasonal visuals to showcase frozen desserts, colorful drinks, and limited-time menu items in a way that feels irresistible. It converts seasonal curiosity into real foot traffic, orders, and revenue during the hottest sales window of the year.

When to use this template

Deploy this template between late May and early September, timed to heatwaves, holiday weekends, or new menu launches. It works especially well as a triggered send after a customer browses your summer menu online, or as a weekly promotional blast on Thursday afternoons ahead of high-traffic weekend dining.

An ice cream shop launching three new handcrafted summer sundae flavors
A restaurant chain announcing a limited-time outdoor patio happy hour menu
A beverage brand promoting a seasonal fruit smoothie or frozen lemonade lineup
A food retailer driving sales on frozen novelty treats before Labor Day
A dessert café offering a weekend-only summer tasting event with early-bird pricing
A meal kit service introducing a summer grilling and frozen treat recipe bundle

Subject line ideas

Your summer just got a whole lot sweeter 🍦
Last chance: summer menu ends Sunday
Cool down with our new frozen treats lineup
We made something cold just for you

Best practices for summer emails

Lead your grid with the most photogenic item — condensation on a glass or a dripping scoop stops the scroll instantly.
Use warm-to-cool color contrast in your CTAs, pairing sunny yellows with deep ocean blues to signal refreshment visually.
Write treat descriptions using sensory language — 'hand-churned,' 'sun-ripened,' and 'ice-cold' trigger appetite far better than flavor names alone.
Anchor urgency copy to real summer milestones like Fourth of July, back-to-school, or the last weekend of August to make deadlines feel genuine.
Place your highest-margin seasonal item in the top-left grid cell, where eye-tracking data shows food email readers look first.

Template anatomy

How the Summer Treats Email Template template is laid out, top to bottom:

section (1 column) containing image.
section (1 column) containing text block, button.
section (1 column) containing text block.
section (3 columns) containing image, text block, button.
section (2 columns) containing image, text block, button.
section (2 columns) containing social row, social link, text block.

Components used

Built from the following MJML elements:

13 text blocks6 images5 buttons3 social links1 social row

Color palette

Colors used across the Summer Treats Email Template template:

#cbd6b4

#dc6a64

#f1e8e8

#ffffff

#767f40

#555

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Summer Treats Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
    <mj-title>
      Cool down with our Summer Treats!
    </mj-title>
    <mj-preview>
      Stay cool this summer with our delicious handcrafted treats. Buy now and treat yourself!
    </mj-preview>
  </mj-head>
  <mj-body background-color="#CBD6B4">
    <mj-section padding="15px 0px 15px 0px">
      <mj-column width="100%" vertical-align="top">
        <mj-image src="[[branding.logoURL]]" border-radius="8px 8px 8px 8px" width="100px">
        </mj-image>
        <mj-image padding="10px 0px 10px 0px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67cc257fe12e149017b606dc.jpg" width="600px" border-radius="0px 0px 0px 0px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="15px 15px 15px 15px" background-color="#DC6A64" border-radius="0px 0px 0px 0px">
      <mj-column width="100%" vertical-align="top">
        <mj-text align="left" padding="15px 25px 10px 25px" line-height="1.2">
          <h1 style="text-align: center;">
            <span style="color: rgb(255, 255, 255);">
              <span style="font-size: 33px;">
                Tips for hot summer days
              </span>
            </span>
          </h1>
        </mj-text>
        <mj-text align="left" padding="15px 25px 15px 25px" line-height="25px" font-size="15px" color="#f1e8e8">
          <div>
            1. Stay hydrated by drinking plenty of water and refreshing beverages throughout the day.&nbsp;
          </div>
          <div>
            2. Opt for light and breathable clothing to keep your body cool.&nbsp;
          </div>
          <div>
            3. Enjoy ice-cold treats like popsicles or chilled fruit to beat the heat.&nbsp;
          </div>
          <div>
            4. Seek shade or stay indoors during peak heat hours to avoid sunburn.&nbsp;
          </div>
          <div>
            5. Use sunscreen to protect your skin from harmful UV rays.
          </div>
        </mj-text>
        <mj-button align="center" background-color="#DC6A64" color="#ffffff" border-radius="20px" font-size="14px" padding="10px 15px 10px 15px" inner-padding="8px 50px 8px 50px" href="https://emailbuilder.ai" border="2px #FFFFFF solid">
          find out more
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="15px 15px 15px 15px" background-color="#DC6A64" border-radius="0px 0px 0px 0px">
      <mj-column width="100%" vertical-align="top">
        <mj-text align="center" padding="10px 25px 5px 25px" font-size="30px">
          Sweet Moments in Every Scoop
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="15px 15px 15px 15px" background-color="#DC6A64" border-radius="0px 0px 0px 0px">
      <mj-column width="33.333333333333336%" vertical-align="top">
        <mj-image padding="8px 8px 8px 8px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67cc2ccfe12e149017b60750.jpg" border-radius="8px 8px 8px 8px">
        </mj-image>
        <mj-text align="left" padding="10px 25px 5px 25px" font-size="25px" font-weight="bold">
          Scoops of Happiness
        </mj-text>
        <mj-text align="left" padding="10px 25px 10px 25px" line-height="25px" font-size="15px" height="180px">
          Indulge in the creamy delight of our handcrafted ice cream, made to satisfy every sweet craving
        </mj-text>
        <mj-button align="center" background-color="#767F40" color="#ffffff" font-size="14px" href="https://emailbuilder.ai" border="2px #FFFFFF solid" text-decoration="none" text-transform="uppercase" border-radius="50px">
          Buy now

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