HTML & MJML

Social Media Giveaway Email Template

Grow your following and your list at once with this social media giveaway email template designed to drive Instagram and TikTok engagement. A vibrant pink layout pairs a follow-tag-win headline with a numbered three-step entry list and a go-to-the-post CTA, complete with bonus-entry mechanics. Use this email template for social media giveaways, follow-to-win contests, tag-a-friend promotions, and cross-channel engagement campaigns. Brands and creators get a shareable, high-energy design that converts email subscribers into social followers — and turns their friends into new followers too.

Edit In EmailBuilder.ai

About the Social Media Giveaway Email Template

Brands and creators running Instagram or TikTok giveaways need an email that bridges their list and their social following in one send. This social media giveaway template does exactly that — a vibrant pink, high-energy layout walks subscribers through a follow-tag-win entry flow, deploys bonus-entry mechanics to amplify reach, and pushes readers directly to the post with a single focused CTA. It turns every subscriber into a potential recruiter for your next wave of followers.

When to use this template

Send at the moment your giveaway post goes live on Instagram or TikTok so subscribers can be first to enter and share. Ideal triggers include new product launches, follower-count milestones, seasonal campaigns, and brand partnership announcements where cross-platform audience growth is the primary goal.

A beauty brand launching a new product with an Instagram follow-and-tag giveaway
A creator hitting 100K followers and rewarding fans with a TikTok milestone contest
A boutique clothing shop running a tag-a-friend promotion to grow its social audience
A food and beverage brand running a seasonal holiday giveaway across Instagram and email
A SaaS startup using a follow-to-win contest to build social proof alongside its email list
A fitness influencer partnering with a brand for a co-hosted cross-channel giveaway campaign

Subject line ideas

You're one follow away from winning 🎉
Last chance: enter our giveaway before midnight
Win big — just follow, tag, and go
Your name could be our next winner 👀

Best practices for giveaway emails

Number your entry steps explicitly — follow, tag, visit the post — so subscribers never wonder what to do next.
Place your go-to-the-post CTA button above the fold so mobile readers can tap without scrolling past entry details.
State the prize value or product name in the first sentence to immediately justify why the reader should keep reading.
Use a bonus-entry line that specifies the exact action, such as share this post to Stories for an extra entry, not just share for more chances.
Include the giveaway end date and winner announcement method directly in the email body to reduce reply-to questions and build trust.

Template anatomy

How the Social Media Giveaway Email Template template is laid out, top to bottom:

section (1 column) containing text block.
section (1 column) containing image.
section (1 column) containing text block.
section (1 column) containing text block.
section (2 columns) containing text block.
section (1 column) containing divider.
section (2 columns) containing text block.
section (1 column) containing divider.
section (2 columns) containing text block.
section (1 column) containing text block.
section (1 column) containing button, text block.
section (1 column) containing social row, social link, text block.

Components used

Built from the following MJML elements:

14 text blocks3 social links2 dividers1 image1 button1 social row

Color palette

Colors used across the Social Media Giveaway Email Template template:

#fff1f2

#ffffff

#9d174d

#e11d74

#fbcfe8

#fce7f3

#374151

#fdf2f8

#9ca3af

#7a1138

Typography

Font stacks declared in the template:

Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Social Media Giveaway Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>Social Media Giveaway Email Template</mj-title>
    <mj-preview>Follow, tag, win 🎉 Our biggest social giveaway yet is live on Instagram.</mj-preview>
    <mj-attributes>
      <mj-all font-family="Helvetica, Arial, sans-serif"></mj-all>
      <mj-text font-size="14px" line-height="24px"></mj-text>
    </mj-attributes>
  </mj-head>
  <mj-body background-color="#FFF1F2" width="600px">
    <mj-section background-color="#FFFFFF" padding="26px 36px 18px 36px">
      <mj-column>
        <mj-text color="#9D174D" font-size="18px" letter-spacing="3px" align="center" padding="0px"><strong>BLOOM STUDIO</strong></mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="0">
      <mj-column padding="0">
        <mj-image src="https://images.unsplash.com/photo-1598826867442-9ef9e2527b1e?w=1200&h=470&fit=crop&auto=format&q=80" alt="Friends on their phones entering the giveaway" padding="0" fluid-on-mobile="true"></mj-image>
      </mj-column>
    </mj-section>
    <mj-section background-color="#E11D74" padding="38px 36px 34px 36px">
      <mj-column>
        <mj-text color="#FBCFE8" font-size="15px" letter-spacing="4px" align="center" padding="0px 0px 12px 0px">SOCIAL GIVEAWAY</mj-text>
        <mj-text color="#FFFFFF" font-size="42px" line-height="48px" align="center" padding="0px"><strong>Follow. Tag. Win.</strong></mj-text>
        <mj-text color="#FCE7F3" font-size="16px" line-height="25px" align="center" padding="14px 12px 0px 12px">We're gifting three winners the full spring collection over on Instagram — and getting in is as easy as it sounds.</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="32px 40px 8px 40px">
      <mj-column>
        <mj-text color="#9D174D" font-size="22px" align="center" padding="0px"><strong>Three steps to enter</strong></mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="12px 40px 0 40px">
      <mj-column width="16%" padding="0" vertical-align="middle">
        <mj-text color="#FFFFFF" font-size="20px" font-weight="700" align="center" background-color="#E11D74" border-radius="50%" padding="10px 0" height="44px">1</mj-text>
      </mj-column>
      <mj-column width="84%" padding="0" vertical-align="middle">
        <mj-text color="#374151" font-size="15px" line-height="22px" padding="0 0 0 14px"><strong>Follow us</strong> @bloomstudio on Instagram so you don't miss the winners.</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="10px 40px 0 40px">
      <mj-column padding="0"><mj-divider border-width="1px" border-color="#FCE7F3" padding="0"></mj-divider></mj-column>
    </mj-section>

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