HTML & MJML

Shipment Email Template

Turn every package journey into a trust-building moment with this shipment email template designed for eCommerce brands, logistics teams, and online retailers navigating high-volume transactional shipping. This shipping email template features a clean, responsive layout with dedicated blocks for tracking numbers, carrier information, delivery windows, and bold call-to-action buttons that display beautifully across desktop and mobile. Deploy it for dispatch notifications, in-transit updates, delivery confirmations, delayed shipment alerts, and exception handling. Marketers, customer service teams, and eCommerce operators gain a ready-made transactional email template that slots seamlessly into existing workflows. The payoff: fewer "where's my order" tickets, higher delivery satisfaction scores, and stronger customer loyalty with every shipping update sent.

Edit In EmailBuilder.ai

About the Shipment Email Template

Built for eCommerce brands, online retailers, and logistics teams, this shipment email template converts post-purchase uncertainty into confident, informed customers. Its responsive layout delivers tracking numbers, carrier details, and estimated delivery windows in a scannable format that works across every inbox. Whether you're sending dispatch notifications or delivery confirmations, this structure reduces support tickets while reinforcing brand trust at a critical moment in the customer journey.

When to use this template

Trigger this email automatically the moment a shipping label is generated or a carrier scan confirms pickup. For multi-step journeys, deploy variants at dispatch, in-transit updates, and final delivery confirmation. Exception alerts for delays or failed delivery attempts should fire within minutes of the carrier status change.

Fashion retailers notifying customers the moment their order leaves the warehouse
Electronics stores sending real-time in-transit updates for high-value shipments
Subscription box brands confirming monthly shipment dispatch to active subscribers
Third-party logistics providers sending branded delivery confirmations on behalf of clients
Direct-to-consumer food brands alerting customers to time-sensitive perishable shipments
Marketplace sellers issuing exception alerts when a package encounters a carrier delay

Subject line ideas

Your order is on its way — track it here
Heads up: your package ships today
Delivered? Check your tracking right now
Great news — your order just left our warehouse

Best practices for shipping emails

Place the tracking number and carrier name in the first visible content block, above any marketing copy, so customers find it instantly.
Use a single bold CTA button labeled Track My Order that links directly to the carrier tracking page, not a generic homepage.
Display the estimated delivery date as a specific date range, never vague phrases like soon or within a few days.
For exception or delay alerts, lead with an honest one-sentence explanation before offering the revised delivery estimate and next steps.
Include the original order summary thumbnail and item name so customers immediately confirm the correct package is in transit.

Template anatomy

How the Shipment Email Template template is laid out, top to bottom:

section (1 column) containing image.
section.
section (1 column) containing text block, button.
section (1 column) containing divider.
section (4 columns) containing button.
section (1 column) containing divider.
section (3 columns) containing image, social row, social link.
section (1 column) containing divider.
section (1 column) containing text block.

Components used

Built from the following MJML elements:

7 text blocks5 buttons5 social links3 images3 dividers1 social row

Color palette

Colors used across the Shipment Email Template template:

#f5f5f5

#ffffff

#121a26

#5f5a6b

#d54029

#e0e0e0

transparent

#000000

#999999

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Shipment Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
    <mj-preview>
      Your order is on the way! Track your shipment and get the latest delivery updates
    </mj-preview>
  </mj-head>
  <mj-body background-color="#f5f5f5">
    <mj-section padding="20px 0">
      <mj-column>
        <mj-image width="120px" alt="Logo" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67d54b9a503fada170857f5f.png" align="center" padding="20px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="0">
    </mj-section>
    <mj-section background-color="#ffffff" padding="30px 20px">
      <mj-column>
        <mj-text font-size="28px" color="#121A26" align="center" line-height="36px" padding="0 0 10px 0" font-weight="700">
          Shipment Information
        </mj-text>
        <mj-text font-size="18px" color="#121A26" align="center" line-height="26px" padding="0 0 30px 0" font-weight="500">
          Your order is on its way!
        </mj-text>
        <mj-text font-size="16px" color="#5F5A6B" line-height="24px" font-weight="400" padding="0 0 25px 0">
          Dear Customer,
          <br>
            <br>
              Great news! Your order has been shipped and is on its way to you. You can track your shipment in real-time using the information below.
            </mj-text>
            <mj-text>
              <div style="border: 1px solid #E0E0E0; padding: 25px; border-radius: 8px; background-color: #FAFAFA;">
                <div style="color: #7F7B89; line-height: 24px; font-size: 13px; font-family: Poppins, Arial, sans-serif; text-transform: uppercase; letter-spacing: 0.5px; margin-bottom: 8px;">
                  Order ID
                </div>
                <div style="color: #287BDC; font-size: 18px; font-family: Poppins, Arial, sans-serif; font-weight: 600; margin-bottom: 20px;">
                  #12344568464
                </div>
                <hr style="border: none; border-top: 1px solid #E0E0E0; margin: 20px 0;">
                  <div style="color: #7F7B89; line-height: 24px; font-size: 13px; font-family: Poppins, Arial, sans-serif; text-transform: uppercase; letter-spacing: 0.5px; margin-bottom: 8px;">
                    Tracking Number
                  </div>
                  <div style="color: #287BDC; font-size: 18px; font-family: Poppins, Arial, sans-serif; font-weight: 600; margin-bottom: 20px;">
                    1Z5F0X780D0845
                  </div>
                  <hr style="border: none; border-top: 1px solid #E0E0E0; margin: 20px 0;">
                    <div style="color: #7F7B89; line-height: 24px; font-size: 13px; font-family: Poppins, Arial, sans-serif; text-transform: uppercase; letter-spacing: 0.5px; margin-bottom: 8px;">
                      Carrier
                    </div>
                    <div style="color: #121114; line-height: 30px; font-size: 16px; font-family: Poppins, Arial, sans-serif; display: flex; align-items: center;">
                      <img src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/69131c7bdb7f3e6debf76770.png" style="vertical-align: middle; margin-right: 12px; width: 32px; height: 32px; display: inline-block;">
                        <span style="font-weight: 500;">
                          USPS
                        </span>
                      </div>
                    </div>
                  </mj-text>
                  <mj-button background-color="#D54029" color="#ffffff" font-size="16px" align="center" padding="18px 40px" border-radius="4px" font-weight="600" href="https://emailbuilder.ai">
                    Track Your Shipment
                  </mj-button>
                  <mj-text font-size="16px" color="#5F5A6B" line-height="24px" font-weight="400" padding="30px 0 0 0">
                    We'll send you updates as your package makes its way to you. If you have any questions about your shipment, please don't hesitate to contact our customer service team.
                    <br>
                      <br>
                        Thank you for your order!
                        <br>
                          <br>
                            Best regards,
                            <br>
                              The Shipping Team
                            </mj-text>
                          </mj-column>
                        </mj-section>
                        <mj-section padding="20px 0 10px 0">
                          <mj-column>

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