HTML & MJML

Product Update Email Template

Crafted for SaaS brands and technology companies that need to turn product news into moments users actually anticipate, this product update email template delivers a clean, modern layout built for clarity and engagement. The responsive design features structured sections for feature highlights, product visuals, and strategically placed calls-to-action that guide readers from announcement to action. It excels for launching new software features, sharing platform improvements, unveiling beta releases, or communicating product roadmaps. Product managers, marketing teams, and startup founders will find this newsletter email template essential for driving feature adoption and deepening user loyalty with every send.

Edit In EmailBuilder.ai

About the Product Update Email Template

Built for SaaS brands and technology companies, this product update email template transforms feature announcements into content users genuinely look forward to receiving. Its clean, modular layout guides readers through new capabilities with structured sections, compelling visuals, and purposeful calls-to-action. Whether you're a product manager rolling out a major release or a startup founder sharing early beta features, this format builds anticipation, accelerates adoption, and reinforces why users chose your platform in the first place.

When to use this template

Deploy this template immediately following a product release, sprint completion, or beta launch. It also works well on a predictable monthly cadence to reinforce roadmap momentum. Trigger sends when a new feature reaches general availability or when usage data shows a segment hasn't discovered a key capability yet.

A SaaS platform announcing a long-awaited AI-powered automation feature to all users
A project management tool sharing a major dashboard redesign with existing subscribers
A fintech startup revealing a new payments integration to its beta waitlist
A B2B software company communicating a quarterly product roadmap update to customers
A mobile app notifying users of a performance overhaul and new personalization settings
A startup founder sending the first public feature reveal to an early-access email list

Subject line ideas

Your most-requested feature is finally here
Big update: here's what's new this month
We just shipped something you'll love
New in [Product]: faster, smarter, yours

Best practices for newsletter emails

Lead with user benefit in your headline, not the feature name — outcome-first copy drives higher click-through on update emails
Use a single hero visual that shows the new feature in context, such as a UI screenshot or short GIF, to make the update tangible
Structure each feature callout with a three-part rhythm: what changed, why it matters, and one clear next step to try it
Limit each send to one to three updates maximum so readers absorb the news rather than skim past it
Place your primary CTA button directly after the most impactful feature block, not at the bottom where momentum has already faded

Template anatomy

How the Product Update Email Template template is laid out, top to bottom:

section (2 columns) containing image, text block.
section (1 column) containing text block, divider.
section (2 columns) containing image, text block, button.
section (1 column) containing text block, divider.
section (1 column) containing text block, social row, social link.
section (1 column) containing divider.
section (4 columns) containing image.
section (1 column) containing divider, text block.

Components used

Built from the following MJML elements:

11 text blocks4 images4 dividers4 social links1 button1 social row

Color palette

Colors used across the Product Update Email Template template:

#18181b

#ffffff

#555555

#005fff

#000000

#999999

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Product Update Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
      <mj-text color="#18181B" font-size="16px">
      </mj-text>
    </mj-attributes>
    <mj-preview>
      Discover the nDiscover the new range of features that make managing your online store simpler
    </mj-preview>
  </mj-head>
  <mj-body background-color="#ffffff">
    <mj-section padding="18px">
      <mj-column width="50%">
        <mj-image align="left" href="https://click.convertkit-mail2.com/n4u449o94vfvhx5x44gh6h6dqq5ggsl/qvh8h7hd46dmv9cl/aHR0cHM6Ly9zaG9wY2FzdGlyb24uY29t" padding="12px 0" src="[[branding.logoURL]]" width="100px">
        </mj-image>
      </mj-column>
      <mj-column width="50%">
        <mj-text align="right" font-size="16px">
          <a href="https://click.convertkit-mail2.com/n4u449o94vfvhx5x44gh6h6dqq5ggsl/g3hnh5hmlzm8nqir/aHR0cHM6Ly9hZG1pbi5jYXN0aXJvbi5tZS8=" style="color:#000000">
            Log In
          </a>
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="30px 18px 18px 18px">
      <mj-column>
        <mj-text align="center" font-size="32px" font-weight="600" line-height="1.2">
          <strong>
            ⭐ New Feature Update! ⭐
          </strong>
        </mj-text>
        <mj-text align="center" line-height="25px" padding-bottom="20px">
          Discover the new range of features that make managing your online store simpler and more intuitive than ever before!
        </mj-text>
        <mj-divider border-color="#18181b" border-width="2px" width="69%" padding-top="20px">
        </mj-divider>
      </mj-column>
    </mj-section>
    <mj-section background-color="#ffffff" padding-top="24px">
      <mj-column width="45%">
        <mj-image width="200px" align="center" padding="0px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67bf7b8645ce96b4993792ae.png">
        </mj-image>
        <mj-text font-size="15px" color="#555555" align="center">
          Save a lot of time building your newsletter.
        </mj-text>
      </mj-column>
      <mj-column width="55%">
        <mj-text align="center" font-size="24px" font-weight="500" padding-left="0px" padding-top="0px" padding-bottom="20px">
          Focus Mode
        </mj-text>
        <mj-text align="center" padding-top="20px" line-height="20px" padding-left="0px" padding-bottom="30px">
          Distraction-free interface that highlights only the essential tools you need for the task at hand—helping you stay in the zone and work smarter.
        </mj-text>
        <mj-button background-color="#005fff" color="#ffffff" href="https://emailbuilder.ai/" align="center" padding-left="0px">
          <strong>
            Manage Your Settings
          </strong>
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section>
      <mj-column>
        <mj-text align="center" font-size="14px" padding-top="20px" padding-bottom="20px">
          Want to learn more about this modes?
          <a href="https://app.emailbuilder.ai" style="color:#005fff">
            Check out our handy help article here.
          </a>
        </mj-text>

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