HTML & MJML
Product of the Month Email Template
Give one product the editorial treatment with this product of the month email template built for brands with a point of view. A warm sage-and-gold serif layout frames a single team-favourite pick with a story, a customer quote, a star rating, a featured discount code, and a nod to previous months' winners. Use this email template for product-of-the-month features, staff picks, editor's choice campaigns, and curated recommendation newsletters. Retailers and lifestyle brands get a trust-building, magazine-style design that makes a recommendation feel personal rather than promotional.
About the Product of the Month Email Template
Give your best-selling or team-favourite product the spotlight it deserves with a magazine-style email built around a single, confident recommendation. Designed for retailers and lifestyle brands with a distinct point of view, this sage-and-gold serif layout pairs editorial storytelling with social proof — a customer quote, a star rating, and a curated discount code — so your pick feels hand-selected rather than algorithmically pushed. One product, one story, one compelling reason to click.When to use this template
Send on the first Tuesday or Wednesday of each month to establish a reliable editorial cadence. Works equally well as a quarterly staff-picks edition, a seasonal hero-product reveal, or a triggered follow-up for subscribers who browsed but didn't convert on your featured item.- A skincare brand spotlighting its bestselling serum each month with founder commentary
- A kitchenware retailer running a monthly chef-tested product pick for home cooks
- A bookshop sharing a staff editor's choice with a personal reading note attached
- A specialty food brand featuring a seasonal pantry staple with a recipe story
- A lifestyle subscription box revealing this month's hero item before boxes ship
- A menswear label highlighting one wardrobe essential with a style-guide angle
Subject line ideas
- Our team is obsessed with this one right now
- Product of the Month — plus a discount inside
- We only picked one. Here's why it won.
- This month's favourite just got a little cheaper
Best practices for featured product emails
- Write the product story in first-person plural — 'we tried, we loved' — to make the pick feel like a genuine team endorsement rather than marketing copy.
- Source the customer quote specifically for social proof that mirrors why your audience would buy, not just general praise.
- Name the discount code something thematic like PICK25 or MONTHLYEDIT to reinforce the editorial framing and boost perceived exclusivity.
- Include a 'Previous Picks' row at the bottom to signal consistency and give new subscribers confidence in the series' credibility.
- Lead with the product's story or origin before its features — the narrative is what separates a magazine recommendation from a standard promotional email.
Template anatomy
How the Product of the Month Email Template template is laid out, top to bottom:- section (1 column) containing text block.
- section (1 column) containing text block.
- section (1 column) containing text block.
- section (1 column) containing text block, button.
- section (1 column) containing text block.
- section (1 column) containing button.
- section (1 column) containing social row, social link, text block.
Components used
Built from the following MJML elements:12 text blocks2 buttons2 social links1 social row
Color palette
Colors used across the Product of the Month Email Template template:#ecefe9#f7f9f4#25402b#d4b472#ffffff#c6d6c0#3f3f3f#6b6b6b#7a7a7a#a9bca4Typography
Font stacks declared in the template:Georgia, 'Times New Roman', serif
MJML source code
A preview of the MJML markup for the Product of the Month Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.Want the full MJML?Open Product of the Month Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free
