HTML & MJML

Product Announcement Email Template

Captivate your audience from the first scroll with this product announcement email template built for ecommerce brands, SaaS companies, startups, and growing businesses ready to launch with impact. The template delivers a clean, modern layout featuring bold typography, dedicated product imagery sections, and fully responsive design that renders flawlessly across desktop, tablet, and mobile. Use it to announce new product lines, software feature releases, seasonal collections, limited-edition drops, or service expansions with a polished, newsletter-style informational structure. Marketers, founders, and creative teams can quickly customize every section to reflect their brand identity without touching a single line of code. Deploy this announcement email template to drive pre-order conversions, deepen customer engagement, and build lasting excitement around every launch.

Edit In EmailBuilder.ai

About the Product Announcement Email Template

Built for ecommerce brands, SaaS companies, and startups ready to launch with real impact, this product announcement email template pairs bold typography with a clean newsletter-style layout to make every reveal feel like an event. It handles new product lines, feature drops, limited-edition collections, and service expansions with equal confidence, giving marketers and founders a polished, conversion-ready structure that adapts to any brand identity without a single line of code.

When to use this template

Deploy this template 3–7 days before a product goes live to build anticipation, then again on launch day to capture peak intent. It also performs strongly for pre-order windows, seasonal collection drops, and same-day feature release announcements where timing directly influences conversion.

A DTC skincare brand revealing its first SPF summer collection to subscribers
A SaaS startup announcing a major AI-powered feature update to its user base
An apparel retailer launching a limited-edition collab with a popular designer
A B2B software company notifying customers of a new enterprise tier or add-on
An indie hardware brand opening pre-orders for a newly revealed physical product
A subscription box service expanding into a new product category for members

Subject line ideas

Something new just dropped — take a look
Last chance to pre-order before we sell out
Meet the product your workflow has been missing
We built this one just for you

Best practices for announcement emails

Lead with a single hero image that isolates the product against a clean background to maximize visual focus
Write your headline around the customer outcome, not the product name — what changes for them after this launch
Place your primary CTA button above the fold so mobile readers never have to scroll to convert
Use a countdown element or explicit availability window to create urgency without resorting to vague scarcity language
Segment your send list so existing customers receive messaging that references their history, while prospects get a discovery-first introduction

Template anatomy

How the Product Announcement Email Template template is laid out, top to bottom:

section (1 column) containing image.
section (1 column) containing text block, spacer, image, button.
section (1 column) containing text block.
section (2 columns) containing image, spacer, text block.
section (2 columns) containing image, spacer, text block.
section (1 column) containing text block, spacer, image.

Components used

Built from the following MJML elements:

13 text blocks13 spacers7 images1 button

Color palette

Colors used across the Product Announcement Email Template template:

#fff

#70f2c3

#fff6ec

#035157

#02373b

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Product Announcement Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
      <mj-text color="#fff">
      </mj-text>
      <mj-button background-color="#70F2C3">
      </mj-button>
    </mj-attributes>
    <mj-title>
      Exciting Announcement Inside!
    </mj-title>
    <mj-preview>
      Discover the latest news with our simple and clean email template!
    </mj-preview>
  </mj-head>
  <mj-body background-color="#FFF6EC">
    <mj-section padding="32px">
      <mj-column padding="0">
        <mj-image padding="0px" src="[[branding.logoURL]]" width="143px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section background-color="#035157" padding="60px">
      <mj-column padding="0">
        <mj-text align="center" font-size="48px" line-height="1.25" padding="0px">
          Announcing something truly awesome
        </mj-text>
        <mj-spacer height="32px">
        </mj-spacer>
        <mj-image fluid-on-mobile="true" padding="0px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67b6fa373663c260655098bb.png">
        </mj-image>
        <mj-spacer height="32px">
        </mj-spacer>
        <mj-text align="center" font-size="24px" line-height="1.5" padding="10px">
          Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus lacinia bibendum nulla sed consectetur. Sed porttitor lectus nibh. Nulla porttitor accumsan tincidunt. Curabitur aliquet quam id dui posuere blandit.
          <br>
          </mj-text>
          <mj-spacer height="40px">
          </mj-spacer>
          <mj-button border-radius="0px" font-size="24px" line-height="1.5" padding="0px" text-transform="uppercase">
            Check it out
          </mj-button>
        </mj-column>
      </mj-section>
      <mj-section background-color="#02373B" padding-bottom="24px" padding-left="60px" padding-right="60px" padding-top="60px" padding="60px">
        <mj-column padding="0">
          <mj-text align="center" color="#70F2C3" font-size="40px" line-height="1.25" padding="0px">
            Lorem ipsum dolor
          </mj-text>
        </mj-column>
      </mj-section>
      <mj-section background-color="#02373B" padding-bottom="24px" padding-left="50px" padding-right="50px" padding-top="24px" padding="50px">
        <mj-column padding="0">
          <mj-image fluid-on-mobile="true" padding-bottom="0px" padding-left="10px" padding-right="10px" padding-top="0px" padding="0px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67b6f5f73162a3838b59bbe2.png" width="100px" height="100px">
          </mj-image>
          <mj-spacer height="24px">
          </mj-spacer>
          <mj-text font-size="20px" line-height="1.25" padding-bottom="0px" padding-left="10px" padding-right="10px" padding-top="0px" padding="10px" font-weight="bold">
            Lorem ipsum dolor sit amet
          </mj-text>
          <mj-spacer height="8px">
          </mj-spacer>
          <mj-text font-size="16px" line-height="1.5" padding-bottom="0px" padding-left="10px" padding-right="10px" padding-top="0px" padding="10px">
            <p class="p1">
              Vivamus lacinia bibendum nulla sed consectetur. Sed porttitor lectus nibh. Nulla porttitor accumsan tincidunt.
              <br>
              </p>
            </mj-text>
          </mj-column>
          <mj-column padding="0">
            <mj-image fluid-on-mobile="true" padding-bottom="0px" padding-left="10px" padding-right="10px" padding-top="0px" padding="0px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67b6f5033162a3838b59ba51.png" width="100px" height="100px">
            </mj-image>
            <mj-spacer height="24px">
            </mj-spacer>

Want the full MJML?Open Product Announcement Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free