HTML & MJML

Post-Purchase Review Request Email Template

Collect social proof with this post-purchase review request email template. A friendly hero, a well-timed ask a few days after delivery, a leave-a-review CTA, and a small thank-you incentive turn happy customers into the reviews that win new ones. Built with responsive HTML and MJML, it renders cleanly across Gmail, Outlook, Apple Mail and every major client, and is fully customizable in the drag-and-drop editor — swap the colors, images, and copy to match your brand in minutes, no coding required.

Edit In EmailBuilder.ai

About the Post-Purchase Review Request Email Template

Turning a completed purchase into a published review is one of the highest-ROI moves in ecommerce marketing, and timing is everything. Designed for online retailers, DTC brands, and marketplace sellers, this post-purchase review request template strikes while satisfaction is still fresh — pairing a warm thank-you with a frictionless one-click CTA that guides happy buyers straight to your review platform of choice.

When to use this template

Send this email 5–7 days after confirmed delivery, giving customers enough time to use the product and form an opinion. Trigger it automatically from your order management or ESP when the shipment status flips to delivered, and avoid sending during major holidays when inboxes are crowded and response rates drop.

A skincare brand asking buyers to review a newly delivered serum bundle
A Shopify apparel store collecting star ratings after a first-time purchase
A specialty coffee roaster requesting feedback on a freshly arrived subscription box
A B2C electronics retailer gathering reviews on a recently shipped accessory
A home goods brand incentivizing photo reviews with a discount on the next order
A marketplace seller building review volume on a newly launched product listing

Subject line ideas

How did your order go? Tell us in 30 seconds
Your honest opinion means the world to us
Leave a review, get 10% off your next order
Quick question about your recent purchase, [First Name]

Best practices for post purchase / recent purchase emails

Reference the exact product name and order date in the body copy to make the ask feel personal, not automated.
Display a visual of the purchased product inside the email so customers instantly remember what they are reviewing.
Keep the primary CTA button copy action-specific — use Leave a Review instead of the generic Click Here.
Place the incentive below the review ask, not above it, so the request reads as genuine appreciation rather than a transaction.
Include a visible star-rating graphic or icon row that doubles as a clickable shortcut directly to your review form.

Template anatomy

How the Post-Purchase Review Request Email Template template is laid out, top to bottom:

section (1 column) containing image.
section (1 column) containing text block.
section (1 column) containing text block.
section (1 column) containing button.
section (1 column) containing text block.
section (1 column) containing image, social row, social link.
section (1 column) containing text block.

Components used

Built from the following MJML elements:

7 text blocks2 images1 button1 social row1 social link

Color palette

Colors used across the Post-Purchase Review Request Email Template template:

#374151

#f0fdf4

#ffffff

#111827

#6b7280

#f9fafb

#059669

#ecfdf5

#065f46

#9ca3af

Typography

Font stacks declared in the template:

Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Post-Purchase Review Request Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>Post-Purchase Review Request Email Template</mj-title>
    <mj-preview>How did we do? Tap to rate your recent order.</mj-preview>
    <mj-attributes>
      <mj-all font-family="Helvetica, Arial, sans-serif"></mj-all>
      <mj-text font-size="15px" line-height="24px" color="#374151"></mj-text>
    </mj-attributes>
  </mj-head>
  <mj-body background-color="#F0FDF4" width="600px">
    <mj-section background-color="#FFFFFF" padding="24px 40px 18px 40px">
      <mj-column>
        <mj-image src="[[branding.logoURL]]" alt="[[branding.businessInfo.companyName]] logo" width="140px" align="center" padding="0"></mj-image>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="14px 40px 0 40px">
      <mj-column>
        <mj-text color="#111827" font-size="28px" font-weight="700" line-height="36px" align="center" padding="0 0 8px 0">How did we do?</mj-text>
        <mj-text color="#6B7280" font-size="16px" line-height="26px" align="center" padding="0">Your <strong>Coastal Linen Throw</strong> has had a few days to settle in. We'd love to know what you think — it takes about a minute.</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="26px 40px 4px 40px">
      <mj-column background-color="#F9FAFB" border-radius="14px" padding="26px 20px">
        <mj-text color="#374151" font-size="14px" align="center" padding="0 0 12px 0">Tap a star to rate your purchase</mj-text>
        <mj-text font-size="40px" line-height="44px" align="center" padding="0"><a href="https://example.com" style="text-decoration:none;color:#FBBF24;">&#9733; &#9733; &#9733; &#9733; &#9733;</a></mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="22px 40px 0 40px">

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