HTML & MJML

New Property Listing Email Template

Crafted for real estate agents, brokers, and property marketing teams, this new property listing email template makes every announcement feel like an event. The layout features a bold full-width hero photo, a prominent price display, and a clean stats bar showcasing beds, baths, and square footage — giving buyers exactly what they need at a glance. Perfect for announcing a fresh listing to your buyer network, nurturing open-house leads, or spotlighting a featured property in a monthly newsletter. Marketers and agents alike will appreciate the responsive design and intuitive structure. Deploy this real estate email template to drive tour bookings and accelerate buyer engagement.

Edit In EmailBuilder.ai

About the New Property Listing Email Template

Real estate agents and property marketing teams need more than a basic email to move a new listing — they need a presentation. This new property listing template leads with a full-width hero photo, surfaces the price immediately, and delivers key stats like beds, baths, and square footage in a single scannable bar. The result is an announcement that feels polished and urgent, built to convert curious buyers into booked tour appointments.

When to use this template

Send within hours of a listing going live on the MLS to capture first-mover attention. It also performs strongly as a teaser 24–48 hours before an open house, or as a featured property spotlight inside a monthly buyer-network newsletter when inventory is fresh.

A residential agent announcing a newly listed single-family home to their buyer pipeline
A boutique brokerage spotlighting a luxury condo in a curated weekly property digest
A property marketing team promoting an open house to pre-registered attendees
A real estate team re-engaging cold leads with a price-reduced listing update
A new development firm unveiling the first available units in a pre-sale launch
A buyer's agent sharing a hand-picked listing match with a qualified client

Subject line ideas

Just listed: 4-bed home in [Neighborhood] — see inside
Your buyers will move fast on this one
New listing alert: [Address] is now available
I found one that checks every box — take a look

Best practices for real estate emails

Lead your hero image with the property's most photogenic angle — exterior curb shots outperform interior photos as openers for new listing emails
Display the asking price prominently above the fold so qualified buyers self-select before clicking through to the full listing
Write the property description in the second person, addressing the buyer directly as they imagine living in the space
Place a single high-contrast CTA button labeled with action and specificity, such as Schedule a Private Tour, not just Learn More
Include the stats bar — beds, baths, square footage — as visual icons rather than plain text to reduce cognitive load and improve mobile scannability

Template anatomy

How the New Property Listing Email Template template is laid out, top to bottom:

section (1 column) containing text block.
section (1 column) containing image.
section (1 column) containing text block.
section (3 columns) containing text block.
section (1 column) containing text block.
section (1 column) containing button, text block.
section (1 column) containing text block, social row, social link.

Components used

Built from the following MJML elements:

16 text blocks2 social links1 image1 button1 social row

Color palette

Colors used across the New Property Listing Email Template template:

#4b4b4b

#f3f1ed

#1c1c1c

#ffffff

#b8945f

#b7b2a9

#f5ebdd

#2b2b2b

#9a9a9a

#3b3b3b

#8a8a8a

#a5a099

Typography

Font stacks declared in the template:

Georgia, 'Times New Roman', serif
Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the New Property Listing Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>New Property Listing Email Template</mj-title>
    <mj-preview>Just listed — a light-filled modern home you'll want to see first.</mj-preview>
    <mj-attributes>
      <mj-all font-family="Georgia, 'Times New Roman', serif"></mj-all>
      <mj-text font-size="15px" line-height="24px" color="#4B4B4B"></mj-text>
    </mj-attributes>
  </mj-head>
  <mj-body background-color="#F3F1ED" width="600px">
    <mj-section background-color="#1C1C1C" padding="22px 40px">
      <mj-column>
        <mj-text color="#FFFFFF" font-size="22px" letter-spacing="4px" align="center" padding="0"><strong>HAVEN &amp; CO.</strong></mj-text>
        <mj-text color="#B8945F" font-size="11px" letter-spacing="3px" font-family="Helvetica, Arial, sans-serif" align="center" padding="4px 0 0 0">FINE PROPERTIES</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#1C1C1C" padding="0">
      <mj-column padding="0">
        <mj-image src="https://images.unsplash.com/photo-1628744448839-a475cc0e90c3?w=1200&h=520&fit=crop&auto=format&q=80" alt="Modern home exterior" padding="0" fluid-on-mobile="true"></mj-image>
      </mj-column>
    </mj-section>
    <mj-section background-color="#1C1C1C" padding="26px 40px 26px 40px">
      <mj-column>
        <mj-text color="#B8945F" font-size="13px" letter-spacing="4px" font-family="Helvetica, Arial, sans-serif" align="center" padding="0 0 10px 0">JUST LISTED</mj-text>
        <mj-text color="#FFFFFF" font-size="34px" align="center" padding="0 0 6px 0"><strong>$865,000</strong></mj-text>
        <mj-text color="#B7B2A9" font-size="15px" font-family="Helvetica, Arial, sans-serif" align="center" padding="0">14 Cedar Hollow Lane · Maplewood</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#B8945F" padding="18px 20px">
      <mj-column width="33%" padding="0">
        <mj-text color="#FFFFFF" font-size="22px" font-family="Helvetica, Arial, sans-serif" align="center" padding="0"><strong>4</strong></mj-text>
        <mj-text color="#F5EBDD" font-size="12px" letter-spacing="1px" font-family="Helvetica, Arial, sans-serif" align="center" padding="2px 0 0 0">BEDROOMS</mj-text>
      </mj-column>
      <mj-column width="33%" padding="0">

Want the full MJML?Open New Property Listing Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free