HTML & MJML

New Collection Email Template

Elevate your fashion brand's seasonal launches with this stunning new collection email template designed specifically for luxury retailers and e-commerce brands. The template features a sophisticated layout with bold hero imagery, elegant typography, and strategically placed call-to-action buttons that showcase your latest pieces in an visually compelling, mobile-responsive design. Perfect for announcing seasonal fashion drops, promoting exclusive designer collaborations, launching limited-edition luxury outerwear collections, highlighting premium accessories, or driving pre-order campaigns for upcoming styles. Fashion marketers, creative directors, and e-commerce teams will appreciate the template's clean aesthetic and conversion-focused structure that seamlessly integrates product showcases with promotional messaging. Deploy this email template to captivate subscribers and drive significant traffic to your online store while building lasting brand loyalty.

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About the New Collection Email Template

Fashion marketers and e-commerce creative teams use this template to turn seasonal collection launches into high-converting subscriber moments. Built for luxury retailers and fashion-forward brands, it pairs bold hero imagery with elegant typography to showcase new pieces the way they deserve to be seen. The structured layout guides readers from first impression to product page click, making it especially effective for brands where visual storytelling directly drives purchase intent.

When to use this template

Send 48 to 72 hours before a collection goes live to build anticipation, then again on launch day to capture purchase-ready subscribers. Align deployments with seasonal fashion calendars — pre-fall, resort, and spring drops — or trigger sends when a subscriber browses a previous collection without converting.

A boutique outerwear brand unveiling its limited-edition winter coat collection
A luxury accessories label launching an exclusive designer collaboration drop
A DTC fashion retailer opening pre-orders for a new spring ready-to-wear line
An e-commerce brand promoting a flash-access sale for new arrivals to VIP subscribers
A streetwear label announcing a surprise same-day collection drop to its list
A premium swimwear brand revealing its resort season lookbook ahead of booking season

Subject line ideas

The new collection is here — see it first
Only 48 hours to shop the new drop
Pieces worth waiting for. They're finally here.
Your style just got an upgrade, [First Name]

Best practices for e-commerce emails

Lead your hero section with a single statement piece image styled in context, not a flat product grid
Write collection intro copy in 2 to 3 lines max — intrigue subscribers enough to click, not enough to satisfy them in the email
Use one primary CTA per visual section so the eye is never forced to choose between competing actions
Name the collection explicitly in the first sentence to anchor the campaign and improve brand recall across touchpoints
If featuring multiple products, sequence them by price descending to anchor perception before revealing accessible entry pieces

Template anatomy

How the New Collection Email Template template is laid out, top to bottom:

section (1 column) containing image.
section (4 columns) containing text block.
section (1 column) containing divider, text block.
section (1 column) containing image.
section (1 column) containing text block.
section (1 column) containing text block.
section (2 columns) containing image, text block, button.
section (1 column) containing text block.
section (2 columns) containing image, text block, button.
section (2 columns) containing text block.
section (1 column) containing text block.
section (2 columns) containing image.
section (1 column) containing divider.
section (2 columns) containing text block, social row, social link.

Components used

Built from the following MJML elements:

22 text blocks8 images3 dividers2 buttons1 social row1 social link

Color palette

Colors used across the New Collection Email Template template:

#f8f9fb

#ffffff

#444444

white

#0f4e47

#555555

#f5f5f5

#666666

#dddddd

Typography

Font stacks declared in the template:

Helvetica, Arial, sans-serif
Helvetica

MJML source code

A preview of the MJML markup for the New Collection Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>New Collection Email Template</mj-title>
    <mj-attributes>
      <mj-all font-family="Helvetica, Arial, sans-serif"></mj-all>
      <mj-text font-size="14px" line-height="21px"></mj-text>
    </mj-attributes>
  <mj-preview>Luxury outerwear and technical wear now available. Limited-time free shipping on all orders this season.</mj-preview></mj-head>
  <mj-body background-color="#f8f9fb" width="700px">
    <mj-section full-width="full-width" background-color="#ffffff">
      <mj-column>
        <mj-image width="100px" align="center" padding="15px 10px 15px 10px" src="[[branding.logoURL]]"></mj-image>
      </mj-column>
    </mj-section>
    <mj-section full-width="full-width" background-color="#ffffff" padding="0px 16px 0px 16px">
      <mj-column>
        <mj-text color="#444444" font-size="12px" font-family="Helvetica" line-height="18px" letter-spacing="0.4px" padding="12px 0px 12px 0px" align="center">Home</mj-text>
      </mj-column>
      <mj-column>
        <mj-text color="#444444" font-size="12px" font-family="Helvetica" line-height="18px" padding="12px 0px 12px 0px" align="center">About</mj-text>
      </mj-column>
      <mj-column>
        <mj-text color="#444444" font-size="12px" font-family="Helvetica" line-height="18px" padding="12px 0px 12px 0px" align="center">Products</mj-text>
      </mj-column>
      <mj-column>
        <mj-text color="#444444" font-size="12px" font-family="Helvetica" line-height="18px" padding="12px 0px 12px 0px" align="center">Contact</mj-text>
      </mj-column>
    </mj-section>
    <mj-section full-width="full-width" background-color="white" padding="15px 16px 15px 16px">
      <mj-column>
        <mj-divider border-width="1px" border-color="#0F4E47" border-style="solid" padding="0px"></mj-divider>
        <mj-text color="#0F4E47" font-size="14px" font-family="Helvetica" line-height="21px" align="center" padding="12px 0px 12px 0px">✨ Exclusive offer: Free shipping on all orders through the end of the season</mj-text>
        <mj-divider border-width="1px" border-color="#0F4E47" border-style="solid" padding="0px"></mj-divider>
      </mj-column>
    </mj-section>
    <mj-section full-width="full-width" background-color="white" padding="40px 20px 20px 20px">
      <mj-column>
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/6996e32faf8fb767ae41df78.jpg" width="594px" align="center" fluid-on-mobile="true" padding="0px"></mj-image>
      </mj-column>
    </mj-section>
    <mj-section full-width="full-width" background-color="white" padding="20px 20px 30px 20px">
      <mj-column>
        <mj-text color="#0F4E47" font-size="16px" font-family="Helvetica" line-height="24px" padding="0px 20px 0px 20px">Hello valued customer,</mj-text>
        <mj-text color="#0F4E47" font-size="16px" font-family="Helvetica" line-height="24px" padding="15px 20px 0px 20px">We are thrilled to present our latest collection featuring premium styles and exceptional quality. Discover pieces designed for comfort and elegance, perfect for any occasion.</mj-text>
      </mj-column>
    </mj-section>
    <mj-section full-width="full-width" background-color="white" padding="30px 20px 20px 20px">
      <mj-column>
        <mj-text color="#0F4E47" font-size="40px" font-family="Helvetica" line-height="48px" align="center" padding="0px">Women's Collection</mj-text>
      </mj-column>
    </mj-section>
    <mj-section full-width="full-width" background-color="white" padding="0px 20px 40px 20px">
      <mj-column width="53%">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/6996e3a4af8fb767ae41dfb1.jpg" width="350px" align="center" padding="0px 0px 3px 0px"></mj-image>
      </mj-column>
      <mj-column width="47%" padding="0px 0px 10px 0px">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/6996e409af8fb767ae41dfe3.jpg" width="211px" align="center" padding="0px 0px 18px 0px"></mj-image>
        <mj-text color="#0F4E47" font-size="20px" font-family="Helvetica" line-height="24px" padding="0px 8px 8px 40px" font-weight="bold">Premium Outerwear</mj-text>
        <mj-text color="#555555" font-size="14px" font-family="Helvetica" line-height="21px" padding="0px 8px 16px 40px">Experience luxury and warmth with our carefully curated selection. Each piece combines timeless design with modern comfort for everyday sophistication.</mj-text>
        <mj-button background-color="#0F4E47" color="#FFFFFF" font-size="14px" font-family="Helvetica" line-height="20px" align="left" inner-padding="12px 24px 12px 24px" border="none">Explore Women's Styles</mj-button>
      </mj-column>
    </mj-section>
    <mj-section full-width="full-width" background-color="white" padding="30px 20px 20px 20px">
      <mj-column>
        <mj-text color="#0F4E47" font-size="40px" font-family="Helvetica" line-height="48px" align="center" padding="0px">Men's Collection</mj-text>
      </mj-column>
    </mj-section>

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