HTML & MJML

Review On G2 Email Template

Drive more authentic G2 reviews and amplify your SaaS credibility with this strategically crafted customer appreciation email template designed for software companies and tech startups. This clean, conversion-focused template features a professional layout with clear call-to-action buttons, personalized messaging sections, and mobile-responsive design that maintains visual appeal across all devices. Perfect for post-purchase follow-ups, milestone celebrations after successful implementations, quarterly check-ins with satisfied clients, or targeted campaigns to your most engaged user segments. Marketing teams, customer success managers, and SaaS founders will appreciate the template's balance of gratitude and gentle persuasion that makes review requests feel natural rather than pushy. Expect higher G2 review participation rates and enhanced social proof that attracts qualified prospects to your software solution.

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About the Review On G2 Email Template

Built for SaaS companies that want authentic social proof without sounding desperate, this G2 review request template strikes the rare balance between genuine customer appreciation and a clear, motivated ask. Marketing teams and customer success managers use it to convert satisfied users into vocal advocates on G2, where verified reviews directly influence software buying decisions. The professional layout and warm, personalized tone make the review request feel like a natural next step in a valued relationship.

When to use this template

Send this template 7 to 14 days after a customer reaches a meaningful product milestone, such as completing onboarding, hitting a usage threshold, or renewing their subscription. Quarterly check-ins with your highest-engagement user cohort also convert well, especially when timed before G2's seasonal Grid Report publication windows.

A B2B SaaS startup launching its first G2 review collection campaign to establish credibility
A project management tool requesting reviews after users complete their third successful project
A CRM platform following up with power users who regularly log in five or more days per week
A customer success team celebrating a client's one-year anniversary using the software
A SaaS founder sending a personal appreciation note to early adopters before a Product Hunt launch
A marketing automation company targeting customers who just renewed at a higher pricing tier

Subject line ideas

You made our year — can we ask one thing?
Your honest opinion could help thousands of buyers
A quick favor from a grateful team 🙏
Share your experience on G2 (takes 2 min)

Best practices for customer appreciation emails

Reference the customer's specific product achievement or usage milestone before making the G2 review ask, so gratitude feels earned rather than performative.
Embed a single direct link to your G2 review page inside the primary CTA button — never ask customers to search for it themselves.
Set expectations explicitly by telling recipients the review takes under two minutes, which measurably reduces drop-off before clicking through.
Use first-person sender attribution from a named customer success manager or founder instead of a generic brand handle to increase open and response rates.
Avoid offering incentives for G2 reviews within the email copy, as G2 prohibits incentivized reviews and flagging risk outweighs any short-term volume gain.

Template anatomy

How the Review On G2 Email Template template is laid out, top to bottom:

section (1 column) containing image.
section (1 column) containing image.
section (1 column) containing text block, button.
section (1 column) containing text block.
section (1 column) containing text block.

Components used

Built from the following MJML elements:

11 text blocks2 images1 button

Color palette

Colors used across the Review On G2 Email Template template:

#6b6b6b

#f5f1ed

#ffffff

#c9a227

#333333

#666666

#8b0000

#999999

#efe9e2

#5a5248

#8a8478

Typography

Font stacks declared in the template:

Inter, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Review On G2 Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>Review On G2 Email Template</mj-title>
    <mj-preview>We'd love your feedback on G2 to help other buyers discover us</mj-preview>
    <mj-attributes>
      <mj-all font-family="Inter, Helvetica, Arial, sans-serif"></mj-all>
      <mj-text font-size="15px" color="#6B6B6B" line-height="24px"></mj-text>
    </mj-attributes>
  </mj-head>
  <mj-body background-color="#F5F1ED">
    <mj-section padding="40px 20px 26px 20px">
      <mj-column>
        <mj-image src="[[branding.logoURL]]" width="140px" height="auto" alt="[[branding.businessInfo.companyName]] logo" align="center"></mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="0 40px 0 40px">
      <mj-column background-color="#FFFFFF" border-radius="20px 20px 0 0" padding="0">
        <mj-image src="https://images.unsplash.com/photo-1728413775558-5686da5a359d?ixid=M3w4NzY5MzJ8MHwxfHNlYXJjaHwzfHx3b21hbiUyMHdvcmtpbmclMjBsYXB0b3AlMjB0ZWNobm9sb2d5JTIwZGVza3xlbnwwfDJ8fHwxNzgxNTIyNjYwfDA&ixlib=rb-4.1.0&w=1200&h=440&fit=crop&auto=format&q=80" alt="Reviewing software" padding="0"></mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="0 40px 50px 40px">
      <mj-column background-color="#FFFFFF" border-radius="0 0 20px 20px" padding="0">
        <mj-text align="center" padding="26px 28px 0 28px" font-size="15px" color="#C9A227"><strong>★★★★★</strong></mj-text>
        <mj-text padding="18px 28px 0 28px" font-size="15px" color="#333333" font-weight="normal">Hi Dev,</mj-text>

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