HTML & MJML

Get the App Email Template

Drive mobile app installs with confidence using this Get the App email template, built for startups, SaaS brands, and tech companies ready to turn subscribers into active users. The layout features a bold phone hero image, prominent App Store and Google Play download buttons, and a scannable feature highlight row — all wrapped in a clean, modern, responsive design. It's ideal for product launches, app update announcements, referral campaigns, and re-engagement pushes targeting lapsed mobile users. Marketers, founders, and growth teams can customize and deploy this download email template in minutes without touching a line of code. Expect higher click-through rates, stronger conversion on installs, and a polished first impression that builds lasting brand credibility.

Edit In EmailBuilder.ai

About the Get the App Email Template

Built for startups, SaaS brands, and tech companies, this Get the App email template turns subscribers into active mobile users without requiring a single line of code. The bold phone hero image anchors attention immediately, while prominent App Store and Google Play buttons remove every barrier between your reader and the install. It's the download email format that converts because it mirrors how people already think about discovering and installing apps.

When to use this template

Send this template the moment your app goes live, ships a major update, or re-enters a user's awareness. It performs strongest as a launch-day announcement, a post-signup onboarding nudge, or a re-engagement trigger fired after 30 or more days of mobile inactivity from a subscriber who never completed an install.

A SaaS company launching its first companion mobile app to existing subscribers
A fintech startup driving installs during a new budgeting app product launch
An e-commerce brand announcing a shopping app with exclusive in-app discount codes
A fitness platform re-engaging web users who never downloaded the mobile version
A B2B tool promoting a newly released iOS and Android app to its user base
A growth team running a referral campaign rewarding users for sharing the app download link

Subject line ideas

Your new favorite app is officially here
Download the app before you miss this
Manage everything faster — get the app now
We built this one just for you

Best practices for download emails

Place your App Store and Google Play buttons side by side so neither platform's users have to hunt for their link.
Write the hero headline around what the user gains in-app, not what the app is called or does technically.
Limit your feature highlight row to three icons maximum — more than that dilutes focus and slows the scroll to the CTA.
Use a real device mockup showing actual app UI so readers can visualize the experience before they tap download.
Include your app's average star rating near the download buttons to reduce hesitation and boost install confidence immediately.

Template anatomy

How the Get the App Email Template template is laid out, top to bottom:

section (1 column) containing image.
section (1 column) containing image.
section (1 column) containing text block.
section (2 columns) containing button.
section (3 columns) containing text block.
section (1 column) containing image, social row, social link, text block.

Components used

Built from the following MJML elements:

10 text blocks3 images2 buttons1 social row1 social link

Color palette

Colors used across the Get the App Email Template template:

#3f4152

#eeeff6

#ffffff

#1e1b4b

#a5b4fc

#c7cbed

#4338ca

#6b7280

#9ca0b4

Typography

Font stacks declared in the template:

Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Get the App Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>Get the App Email Template</mj-title>
    <mj-preview>Take us with you — the app is here, free on iOS and Android.</mj-preview>
    <mj-attributes>
      <mj-all font-family="Helvetica, Arial, sans-serif"></mj-all>
      <mj-text font-size="15px" line-height="24px" color="#3F4152"></mj-text>
    </mj-attributes>
  </mj-head>
  <mj-body background-color="#EEEFF6" width="600px">
    <mj-section background-color="#FFFFFF" padding="22px 40px 16px 40px">
      <mj-column>
        <mj-image src="[[branding.logoURL]]" alt="[[branding.businessInfo.companyName]] logo" width="150px" align="center" padding="0"></mj-image>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="0">
      <mj-column padding="0">
        <mj-image src="https://images.unsplash.com/photo-1529653762956-b0a27278529c?w=1200&h=440&fit=crop&auto=format&q=80" alt="Our app on a phone" padding="0" fluid-on-mobile="true"></mj-image>
      </mj-column>
    </mj-section>
    <mj-section background-color="#1E1B4B" padding="30px 44px 26px 44px">
      <mj-column>
        <mj-text color="#A5B4FC" font-size="13px" letter-spacing="3px" align="center" padding="0 0 10px 0">NOW ON MOBILE</mj-text>
        <mj-text color="#FFFFFF" font-size="29px" line-height="36px" align="center" padding="0 0 8px 0"><strong>Take us with you</strong></mj-text>
        <mj-text color="#C7CBED" font-size="15px" line-height="24px" align="center" padding="0">Everything you love, now in your pocket. Track, manage and get things done from anywhere — the app is free on iOS and Android.</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#1E1B4B" padding="0 40px 34px 40px">
      <mj-column width="50%" padding="0 6px">
        <mj-button href="https://example.com" background-color="#FFFFFF" color="#1E1B4B" font-size="14px" font-weight="700" border-radius="8px" inner-padding="14px 10px" width="100%">&#63743;&nbsp; App Store</mj-button>
      </mj-column>
      <mj-column width="50%" padding="0 6px">

Want the full MJML?Open Get the App Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free