HTML & MJML

Garden Newsletter Email Template

Grow your audience and your brand with the Garden Newsletter Email Template, built for plant shops, nurseries, garden retailers, and houseplant brands ready to cultivate deeper customer connections. This clean, nature-inspired email template features a responsive layout designed to showcase plant care tips, seasonal product promotions, and garden inspiration with effortless visual appeal. Perfect for e-commerce campaigns, promotional announcements, weekly newsletters, or new arrival launches, it thrives wherever green-minded brands need to engage. Marketers, content teams, and independent shop owners will find it easy to customize and deploy. Expect stronger open rates, loyal subscribers, and conversions rooted in trust.

Edit In EmailBuilder.ai

About the Garden Newsletter Email Template

Built for plant shops, nurseries, garden retailers, and houseplant brands, this garden newsletter template turns seasonal inspiration into subscriber loyalty. Its nature-inspired layout balances plant care content with promotional placements, making it easy to move readers from curiosity to cart. For e-commerce brands in the green space, a consistent, beautifully branded newsletter is one of the highest-ROI channels available — and this template is engineered to deliver exactly that.

When to use this template

Send this template at the start of each growing season, during spring and fall planting windows, or when new plant stock arrives. It also performs well as a weekly or biweekly newsletter cadence for engaged subscribers who want ongoing care tips, or as a reengagement touchpoint for dormant customers before peak garden season.

A houseplant shop launching a spring succulent collection to existing subscribers
A garden retailer sharing seasonal planting guides alongside featured tool promotions
A nursery announcing a weekend-only sale on outdoor perennials and shrubs
An e-commerce plant brand sending a weekly care tip digest with curated product pairings
A garden subscription box service revealing its monthly theme and contents
An independent florist promoting a new seasonal arrangement line to loyal customers

Subject line ideas

Your spring garden starts right here 🌱
New arrivals just dropped — shop before they sell out
3 plants thriving this season (and how to grow them)
We picked these for you, [First Name]

Best practices for e-commerce emails

Lead with a plant care tip before the first product promotion to build trust and reduce unsubscribes
Use seasonal color palettes — soft greens, terracottas, and warm neutrals — that reinforce the garden brand aesthetic
Pair every featured plant or product with a short care snippet to reduce post-purchase anxiety and returns
Place your primary CTA button directly below the hero image so mobile readers never have to scroll to act
Segment sends by customer purchase history — separate indoor plant buyers from outdoor garden shoppers for higher click-through rates

Template anatomy

How the Garden Newsletter Email Template template is laid out, top to bottom:

section (1 column) containing text block.
section (2 columns) containing image, text block.
section (2 columns) containing text block.
section (1 column) containing text block.
section (3 columns) containing image, text block, button.
section (1 column) containing button.
section (1 column) containing text block.
section (3 columns) containing image, text block, button.
section (1 column) containing button.
section (1 column) containing text block.
section (2 columns) containing image, text block, button.
section (1 column) containing text block, button.
section (3 columns) containing image, text block.
section (1 column) containing text block, spacer, button.
section (1 column) containing text block, social row, social link, spacer.
section (1 column) containing text block, spacer.

Components used

Built from the following MJML elements:

31 text blocks15 buttons12 images6 social links3 spacers1 social row

Color palette

Colors used across the Garden Newsletter Email Template template:

#ffffff

#346950

#fa825a

#ffa500

#fff9e1

#fce07d

#553226

#ffe9d2

#fac58f

#def7f6

#ddeef6

#555555

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Garden Newsletter Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
    <mj-preview>
      Inspire plant lovers with our Green Market Garden
    </mj-preview>
  </mj-head>
  <mj-body background-color="#FFFFFF">
    <mj-section padding="9px 0px 9px 0px" background-color="#346950">
      <mj-column width="100%" vertical-align="top">
        <mj-text align="right" font-size="11px" padding-bottom="0px" padding-top="0px" padding="0px 50px 0px 0px">
          <p style="text-align: right;">
            <span style="color: #fff9e1;">
              <a style="color: #fff9e1;" href="https://emailbuilder.ai" target="_blank" rel="noopener">
                View this email in your browser
              </a>
            </span>
          </p>
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="9px 0px 9px 0px" background-color="#346950">
      <mj-column vertical-align="top">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67cb162c02947e4aa1713d2c.png" padding="15px 0px 0px 50px" align="left" width="160px">
        </mj-image>
      </mj-column>
      <mj-column inner-border-left="2px solid rgb(255,255,255)" padding-left="10px">
        <mj-text align="left" font-size="11px" line-height="20px">
          GREEN HOUSE for your BETTER LIVING
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="5px 0px 5px 0px" background-color="#346950" background-size="Contain" background-repeat="repeat">
      <mj-column width="50%" vertical-align="top">
        <mj-text align="center" font-size="35px" color="#fa825a" padding-top="40px" padding-left="0px">
          New additions for your home jungle
        </mj-text>
      </mj-column>
      <mj-column width="50%" vertical-align="top">
        <mj-text align="left" font-size="15px" padding="35px 50px 35px 15px" line-height="1.5" color="#FFA500">
          Being a houseplant enthusiasts, we often find ourselves in conversation with someone who is an aspiring first-time or second-time-around plant owner. Questions typically range from, "What plant should I get?" to "I killed a cactus; do you have any suggestions?"
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#FFF9E1">
      <mj-column width="100%" vertical-align="top">
        <mj-text align="left" font-size="11px" padding="25px 15px 5px 50px" line-height="1.5">
          <p>
            <span style="color: #553226; font-size: 30px; font-family: Bitter, Georgia, serif;">
              Start small...
            </span>
          </p>
        </mj-text>
        <mj-text align="left" font-size="15px" padding="5px 15px 15px 50px" line-height="1.5">
          Being a houseplant enthusiasts, we often find ourselves in conversation with someone who is an aspiring first-time.
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="9px 0px 9px 0px" background-color="#FFF9E1">
      <mj-column width="33.333333%" background-color="#FFFFFF" padding="0px 0px 0px 0px" border-right="25px #FFF9E1 solid" border-left="25px #FFF9E1 solid" vertical-align="top" border-bottom="none">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67e13dcbae8ea1112e803c6c.png" padding="0px 0px 0px 0px" width="174px" align="center">
        </mj-image>
        <mj-text align="left" font-size="15px" padding="15px 15px 10px 15px" line-height="1.5">
          This is plant title
        </mj-text>
        <mj-button align="center" background-color="#FCE07D" color="#553226" border-radius="24px" font-size="13px" padding="5px 0px 15px 0px" inner-padding="9px 26px 9px 26px" href="https://emailbuilder.ai" line-height="16.25px">
          <span style="font-family: Lato, Tahoma, sans-serif; font-size: 13px;">
            <strong>
              Buy now
            </strong>
          </span>
        </mj-button>
      </mj-column>
      <mj-column width="33.333333%" background-color="#FFFFFF" vertical-align="top" border-right="25px #FFF9E1 solid" border-left="25px #FFF9E1 solid">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67e123169a5305c0808b6761.png" padding="0px 0px 0px 0px" width="174px" align="center">
        </mj-image>
        <mj-text align="left" font-size="15px" padding="15px 15px 10px 15px" line-height="1.5">
          This is plant title
        </mj-text>
        <mj-button align="center" background-color="#FCE07D" color="#553226" border-radius="24px" font-size="14px" padding="5px 0px 15px 0px" inner-padding="9px 26px 9px 26px" href="https://emailbuilder.ai" line-height="17.5px">
          <span style="font-family: Lato, Tahoma, sans-serif; font-size: 14px;">
            <strong>
              Buy now
            </strong>
          </span>
        </mj-button>
      </mj-column>
      <mj-column width="33.333333%" background-color="#FFFFFF" border-right="25px #FFF9E1 solid" vertical-align="top" border-left="25px #FFF9E1 solid">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67d55b11503fada170858a87.avif" padding="0px 0px 0px 0px" width="174px" align="center">
        </mj-image>
        <mj-text align="left" font-size="15px" padding="15px 15px 10px 15px" line-height="1.5">
          This is plant title
        </mj-text>
        <mj-button align="center" background-color="#FCE07D" color="#553226" border-radius="24px" font-size="14px" padding="5px 0px 15px 0px" inner-padding="9px 25px 9px 25px" href="https://emailbuilder.ai" line-height="17.5px">
          <span style="font-family: Lato, Tahoma, sans-serif; font-size: 14px;">
            <strong>
              Buy now
            </strong>
          </span>
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="9px 0px 9px 0px" background-color="#FFF9E1">
      <mj-column width="100%" vertical-align="top">
        <mj-button align="center" background-color="#FCE07D" color="#553226" border-radius="24px" font-size="16px" padding="15px 15px 25px 15px" inner-padding="9px 26px 9px 26px" href="https://emailbuilder.ai" line-height="20px">
          <strong>
            <span style="font-size: 16px; font-family: Lato, Tahoma, sans-serif;">
              Tiny plants with big heart
            </span>
          </strong>
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#FFE9D2">
      <mj-column width="100%" vertical-align="top">
        <mj-text align="left" font-size="26px" padding="25px 15px 5px 50px" line-height="1.5" font-weight="bold">
          Grow big!
        </mj-text>
        <mj-text align="left" font-size="15px" padding="5px 15px 15px 50px" line-height="1.5">
          Being a houseplant enthusiasts, we often find ourselves in conversation with someone who is an aspiring.
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="9px 0px 9px 0px" background-color="#FFE9D2">
      <mj-column width="33.333333%" background-color="#FFFFFF" padding="0px 0px 0px 0px" border-right="25px #FFE9D2 solid" border-left="25px #FFE9D2 solid" vertical-align="top" border-bottom="none">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67d55b87503fada170858ac7.avif" padding="0px 0px 0px 0px" width="174px" align="center">
        </mj-image>
        <mj-text align="left" font-size="15px" padding="15px 15px 10px 15px" line-height="1.5">
          This is plant title
        </mj-text>
        <mj-button align="center" background-color="#FAC58F" color="#553226" border-radius="24px" font-size="14px" padding="5px 0px 15px 0px" inner-padding="9px 26px 9px 26px" href="https://emailbuilder.ai" line-height="17.5px">
          <span style="font-family: Lato, Tahoma, sans-serif; font-size: 14px;">
            <strong>
              Buy now
            </strong>
          </span>
        </mj-button>
      </mj-column>
      <mj-column width="33.333333%" background-color="#FFFFFF" vertical-align="top" border-right="25px #FFE9D2 solid" border-left="25px #FFE9D2 solid">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67d55b71503fada170858ab7.avif" padding="0px 0px 0px 0px" width="174px" align="center">
        </mj-image>
        <mj-text align="left" font-size="15px" padding="15px 15px 10px 15px" line-height="1.5">
          This is plant title
        </mj-text>
        <mj-button align="center" background-color="#FAC58F" color="#553226" border-radius="24px" font-size="14px" padding="5px 0px 15px 0px" inner-padding="9px 26px 9px 26px" href="https://emailbuilder.ai" line-height="17.5px">
          <span style="font-family: Lato, Tahoma, sans-serif; font-size: 14px;">
            <strong>
              Buy now
            </strong>
          </span>
        </mj-button>
      </mj-column>
      <mj-column width="33.333333%" background-color="#FFFFFF" border-right="25px #FFE9D2 solid" vertical-align="top" border-left="25px #FFE9D2 solid">
        <mj-image src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67d55b37503fada170858a97.avif" padding="0px 0px 0px 0px" width="174px" align="center">
        </mj-image>
        <mj-text align="left" font-size="15px" padding="15px 15px 10px 15px" line-height="1.5">
          This is plant title
        </mj-text>
        <mj-button align="center" background-color="#FAC58F" color="#553226" border-radius="24px" font-size="14px" padding="5px 0px 15px 0px" inner-padding="9px 25px 9px 25px" href="https://emailbuilder.ai" line-height="17.5px">
          <span style="font-family: Lato, Tahoma, sans-serif; font-size: 14px;">
            <strong>
              Buy now
            </strong>
          </span>
        </mj-button>

Want the full MJML?Open Garden Newsletter Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free