HTML & MJML

Christmas Gift Guide Email Template

Solve holiday gift paralysis for your subscribers with this Christmas gift guide email template that shops by recipient. An elegant serif design segments picks into shoppable categories (the cozy one, the foodie, the kids, under-budget) each with its own CTA, plus a shipping-deadline reminder and free gift-wrap note. Use this email template for Christmas gift guides, holiday curation campaigns, seasonal product roundups, and December gifting pushes. Retailers and DTC brands get a high-intent, easy-to-shop layout that turns undecided browsers into confident buyers across every price point.

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About the Christmas Gift Guide Email Template

Holiday shoppers freeze when the list is long and the options are endless — this gift guide template solves that by organizing your products around the people receiving them, not just the products themselves. Built for retailers and DTC brands running December campaigns, it uses an elegant serif aesthetic and recipient-based categories to move undecided browsers toward confident, multi-item purchases without requiring a single Google search on their part.

When to use this template

Deploy this template between late November and December 18th, before shipping deadlines tighten. Send to your full list after Black Friday noise settles, or trigger it for subscribers who browsed holiday collections without purchasing. A second send to non-openers in the second week of December captures last-minute shoppers at peak intent.

A kitchenware brand curating foodie gifts across three price points
A children's boutique segmenting toys by age group for overwhelmed parents
A DTC wellness brand launching a holiday gift guide for self-care recipients
A multi-category retailer running a under-$50 stocking stuffer roundup
A home goods brand promoting gift sets with a free gift-wrap incentive
A fashion label targeting gift-givers shopping for the hard-to-shop-for person

Subject line ideas

Gifts for everyone on your list — sorted.
Last chance to ship by Christmas 🎁
The gift guide that does the thinking for you
What to get the foodie, the homebody, the kids

Best practices for christmas emails

Label each category by recipient personality, not product type, to trigger immediate personal recognition
Place your shipping deadline in a visually distinct banner above the first product category, not buried in footer copy
Write each category CTA as a confident directive tied to the recipient, like Shop for the Cozy One, not just Shop Now
Use one hero image per category that shows the product in a gifting moment — wrapped, ribboned, or in a recipient's hands
Keep price anchors visible inside each section so gift-givers self-select categories without scrolling back to compare

Template anatomy

How the Christmas Gift Guide Email Template template is laid out, top to bottom:

section (1 column) containing text block.
section (1 column) containing text block.
section (2 columns) containing text block, button.
section (2 columns) containing text block, button.
section (1 column) containing text block.
section (1 column) containing social row, social link, text block.

Components used

Built from the following MJML elements:

15 text blocks4 buttons3 social links1 social row

Color palette

Colors used across the Christmas Gift Guide Email Template template:

#fbf7f0

#ffffff

#7c2d12

#fbbf24

#fed7aa

#57534e

#fef3e2

Typography

Font stacks declared in the template:

Georgia, 'Times New Roman', serif

MJML source code

A preview of the MJML markup for the Christmas Gift Guide Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>Christmas Gift Guide Email Template</mj-title>
    <mj-attributes>
      <mj-all font-family="Georgia, 'Times New Roman', serif"></mj-all>
      <mj-text font-size="14px" line-height="24px"></mj-text>
    </mj-attributes>
    <mj-preview>🎁 Stuck for ideas? Our Christmas gift guide sorts everyone on your list.</mj-preview>
  </mj-head>
  <mj-body background-color="#FBF7F0" width="600px">
    <mj-section background-color="#FFFFFF" padding="30px 36px 22px 36px">
      <mj-column>
        <mj-text color="#7C2D12" font-size="18px" letter-spacing="3px" align="center" padding="0px"><strong>THE GENERAL STORE</strong></mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#7C2D12" padding="46px 36px 40px 36px">
      <mj-column>
        <mj-text font-size="100px" line-height="54px" align="center" padding="30px">🎁</mj-text>
        <mj-text color="#FBBF24" font-size="15px" letter-spacing="4px" align="center" padding="0px 0px 12px 0px">2026 CHRISTMAS GIFT GUIDE</mj-text>
        <mj-text color="#FFFFFF" font-size="38px" line-height="46px" align="center" padding="0px"><strong>A gift for everyone on your list.</strong></mj-text>
        <mj-text color="#FED7AA" font-size="16px" align="center" padding="18px 12px 0px 12px">No more last-minute panic. We've picked the winners for every kind of person — just tap a category and shop.</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FFFFFF" padding="36px 36px 8px 36px">
      <mj-column width="50%" padding="0px 10px">
        <mj-text color="#7C2D12" font-size="20px" align="center" padding="0px 0px 4px 0px"><strong>For the Cozy One</strong></mj-text>
        <mj-text color="#57534E" font-size="14px" align="center" padding="0px 0px 12px 0px">Candles, throws &amp; everything soft</mj-text>
        <mj-button href="https://example.com" background-color="#7C2D12" color="#FFFFFF" font-size="14px" border-radius="4px" inner-padding="12px 28px" padding="0px 0px 20px 0px"><strong>Shop Cozy</strong></mj-button>
      </mj-column>
      <mj-column width="50%" padding="0px 10px">
        <mj-text color="#7C2D12" font-size="20px" align="center" padding="0px 0px 4px 0px"><strong>For the Foodie</strong></mj-text>
        <mj-text color="#57534E" font-size="14px" align="center" padding="0px 0px 12px 0px">Small-batch treats &amp; kitchen kit</mj-text>

Want the full MJML?Open Christmas Gift Guide Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free