HTML & MJML

Bundle and Save Offer Email Template

Lift average order value with this bundle and save offer email template designed for beauty brands, skincare lines, subscription boxes, and ecommerce retailers. A soft, editorial layout showcases the complete set, a clear price comparison makes the savings tangible, and a single focused call-to-action drives the purchase. Perfect for product bundles, gift sets, starter kits, and value-pack promotions. Built in responsive MJML for effortless customization — swap the product photography, adjust the pricing, and match your brand palette in minutes.

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About the Bundle and Save Offer Email Template

Designed for beauty brands, skincare lines, and ecommerce retailers looking to grow average order value, this bundle and save template turns product groupings into irresistible deals. The soft editorial layout lets the complete set shine, while a side-by-side price comparison makes the savings impossible to ignore. Bundled-offer emails consistently outperform single-product promotions because they combine perceived value with purchase simplicity — one decision, one click, one clear win for the customer.

When to use this template

Send during peak gifting seasons like holidays, Mother's Day, and Valentine's Day when shoppers are already primed to spend more. Use it as a triggered campaign for repeat buyers who consistently purchase individual products that belong to the same bundle — nudging them toward the higher-value set.

A skincare brand launching a new three-step routine as a starter kit
A subscription box promoting a limited-edition curated gift set for the holidays
An ecommerce retailer clearing slow-moving SKUs by pairing them into value packs
A beauty brand upselling loyal single-product buyers into a full regimen bundle
A wellness company introducing a seasonal detox or self-care bundle promotion
A DTC brand running a site-wide bundle promotion tied to a sales event like Black Friday

Subject line ideas

Get the full set and save 30% today
Why buy one when the bundle is this good?
Your routine, complete — for less than you think
This bundle deal disappears at midnight

Best practices for discount emails

Lead with the total savings figure in the headline, not the individual product count — dollars saved converts better than items included.
Use a stacked before-and-after price comparison directly beneath the product image to make the discount feel concrete and tangible.
Name the bundle like a product, not a promotion — a title like The Glow Starter Set outperforms Save on 3 Products every time.
Limit the call-to-action to one button and one destination — bundle pages with multiple links dilute the purchase decision and drop conversion rates.
Swap lifestyle photography of the full set styled together rather than individual flat lays — the complete visual reinforces the bundle concept emotionally.

Template anatomy

How the Bundle and Save Offer Email Template template is laid out, top to bottom:

section (1 column) containing text block.
section (1 column) containing text block.
section (1 column) containing image.
section (1 column) containing text block.
section (1 column) containing button.
section (1 column) containing text block.
section (1 column) containing text block.
section (1 column) containing social row, social link, text block.

Components used

Built from the following MJML elements:

15 text blocks3 social links1 image1 button1 social row

Color palette

Colors used across the Bundle and Save Offer Email Template template:

#fdf2f4

#9d2449

#3f1220

#7c5560

#ffffff

#57424a

#d8b4c0

#a17e8c

Typography

Font stacks declared in the template:

Georgia, 'Times New Roman', serif
Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Bundle and Save Offer Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>Bundle and Save Offer Email Template</mj-title>
    <mj-attributes>
      <mj-all font-family="Georgia, 'Times New Roman', serif"></mj-all>
      <mj-text font-size="14px" line-height="24px"></mj-text>
    </mj-attributes>
    <mj-preview>Get the complete set and save 30% versus buying separately</mj-preview>
  </mj-head>
  <mj-body background-color="#FDF2F4" width="600px">
    <mj-section background-color="#FDF2F4" padding="30px 36px 10px 36px">
      <mj-column>
        <mj-text color="#9D2449" font-size="21px" letter-spacing="5px" align="center" padding="0px">ROSÉE</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FDF2F4" padding="20px 46px 0px 46px">
      <mj-column>
        <mj-text color="#9D2449" font-size="13px" letter-spacing="4px" align="center" font-family="Helvetica, Arial, sans-serif" padding="0px 0px 12px 0px"><strong>THE COMPLETE RITUAL</strong></mj-text>
        <mj-text color="#3F1220" font-size="42px" line-height="52px" align="center" padding="0px"><em>Better together.
30% better.</em></mj-text>
        <mj-text color="#7C5560" font-size="16px" line-height="26px" align="center" font-family="Helvetica, Arial, sans-serif" padding="16px 10px 0px 10px">Our five bestsellers, bundled into one set — for less than the price of four.</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FDF2F4" padding="28px 36px 0px 36px">
      <mj-column>
        <mj-image src="https://images.unsplash.com/photo-1653784097013-786a8965ea3b?ixid=M3w4NzY5MzJ8MHwxfHNlYXJjaHwxfHxza2luY2FyZSUyMHByb2R1Y3RzJTIwc2V0JTIwZmxhdCUyMGxheXxlbnwwfDB8fHwxNzgzMzQ5NzU2fDA&ixlib=rb-4.1.0&w=1200&h=630&fit=crop&auto=format&q=80" alt="The complete set" border-radius="6px" fluid-on-mobile="true" padding="0px"></mj-image>
      </mj-column>
    </mj-section>
    <mj-section background-color="#FDF2F4" padding="28px 60px 8px 60px">
      <mj-column background-color="#FFFFFF" border-radius="8px" padding="28px 24px">
        <mj-text color="#7C5560" font-size="14px" font-family="Helvetica, Arial, sans-serif" align="center" padding="0px 0px 6px 0px">Bought separately: <span style="text-decoration: line-through;">$142</span></mj-text>
        <mj-text color="#3F1220" font-size="42px" line-height="50px" align="center" padding="0px"><strong>$99</strong></mj-text>
        <mj-text color="#9D2449" font-size="14px" font-family="Helvetica, Arial, sans-serif" align="center" padding="6px 0px 0px 0px"><strong>You save $43 — no code needed</strong></mj-text>
      </mj-column>

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