HTML & MJML

Birthday Reward Offer Email Template

Celebrate customers and drive feel-good conversions with this birthday reward offer email template made for ecommerce brands, loyalty programs, and CRM marketers. A festive, personal design delivers a birthday-month discount code that makes subscribers feel remembered rather than marketed to — one of the highest-converting triggers in lifecycle email. Perfect for birthday automations, anniversary rewards, and milestone celebration campaigns. Responsive MJML layout with merge-tag-ready copy; customize the code, discount, and imagery in minutes.

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About the Birthday Reward Offer Email Template

Birthdays are one of the few moments a promotional email feels genuinely welcome — and this template is built to own that moment. Designed for ecommerce brands, loyalty programs, and CRM marketers, it delivers a personalized birthday-month discount that converts because it feels like a gift, not a campaign. The festive layout and merge-tag-ready copy make subscribers feel remembered, turning a simple automation into a relationship-building touchpoint with measurably high ROI.

When to use this template

Trigger this email at the start of the subscriber's birthday month to maximize redemption windows. For tighter urgency, send on the actual birthday with a 7-day expiry on the code. It also performs strongly as a re-engagement lever when layered into anniversary or loyalty milestone automations.

Online fashion retailers rewarding loyalty members with a birthday-month discount code
Subscription box services giving birthday subscribers a free add-on or upgrade offer
Beauty and skincare brands sending a tiered birthday gift based on loyalty status
Restaurant or food delivery apps offering a birthday free item or reduced delivery fee
SaaS platforms celebrating customer anniversaries with a renewal discount or plan upgrade
Pet supply stores surprising pet owners on their pet's registered birthday with a coupon

Subject line ideas

Your birthday gift is inside 🎁
Happy Birthday — here's 20% just for you
This deal expires on your birthday 🎂
[First Name], we got you something special

Best practices for discount emails

Display the discount code in a visually distinct block so recipients can copy it without reading the full email.
Set the expiry date to end-of-birthday-month and state it explicitly to create urgency without feeling aggressive.
Use the subscriber's first name in the headline, not just the subject line, to reinforce the personal birthday moment.
Keep the CTA to a single button linked directly to a pre-filtered sale or category page, not the homepage.
Avoid stacking multiple offers — one clear birthday reward outperforms a cluttered email with tiered conditional discounts.

Template anatomy

How the Birthday Reward Offer Email Template template is laid out, top to bottom:

section (1 column) containing text block.
section (1 column) containing text block.
section (1 column) containing image.
section (1 column) containing text block.
section (1 column) containing button, text block.
section (1 column) containing social row, social link, text block.

Components used

Built from the following MJML elements:

10 text blocks3 social links1 image1 button1 social row

Color palette

Colors used across the Birthday Reward Offer Email Template template:

#1a1024

#f472b6

#ffffff

#d8c7e8

#2d1b3d

#f9a8d4

#8e7ba3

Typography

Font stacks declared in the template:

Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Birthday Reward Offer Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-title>Birthday Reward Offer Email Template</mj-title>
    <mj-attributes>
      <mj-all font-family="Helvetica, Arial, sans-serif"></mj-all>
      <mj-text font-size="14px" line-height="24px"></mj-text>
    </mj-attributes>
    <mj-preview>Happy birthday! Unwrap 20% off — our gift to you 🎂</mj-preview>
  </mj-head>
  <mj-body background-color="#1A1024" width="600px">
    <mj-section background-color="#1A1024" padding="30px 36px 10px 36px">
      <mj-column>
        <mj-text color="#F472B6" font-size="20px" letter-spacing="4px" align="center" padding="0px"><strong>LUMI &amp; CO.</strong></mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#1A1024" padding="16px 36px 0px 36px">
      <mj-column>
        <mj-text font-size="40px" align="center" padding="0px 0px 10px 0px">🎉 🎂 🎈</mj-text>
        <mj-text color="#FFFFFF" font-size="46px" line-height="54px" align="center" padding="0px"><strong>It's your birthday —
we brought a gift</strong></mj-text>
        <mj-text color="#D8C7E8" font-size="16px" align="center" padding="16px 20px 0px 20px">Cake is on you, but the discount is on us. Enjoy 20% off anything you like, all month long.</mj-text>
      </mj-column>
    </mj-section>
    <mj-section background-color="#1A1024" padding="28px 36px 0px 36px">
      <mj-column>
        <mj-image src="https://images.unsplash.com/photo-1464349153735-7db50ed83c84?ixid=M3w4NzY5MzJ8MHwxfHNlYXJjaHwxfHxiaXJ0aGRheSUyMGNha2UlMjBjYW5kbGVzJTIwY2VsZWJyYXRpb258ZW58MHwwfHx8MTc4MzM0OTc1N3ww&ixlib=rb-4.1.0&w=1200&h=600&fit=crop&auto=format&q=80" alt="Happy birthday candles" border-radius="10px" fluid-on-mobile="true" padding="0px"></mj-image>
      </mj-column>

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