HTML & MJML

Autumn Email Template

Capture the warmth and charm of the season with this Autumn Email Template, crafted for home décor brands, candle shops, lifestyle newsletters, and seasonal ecommerce stores looking to connect with customers during fall. The template features a cozy, inviting layout with warm tonal visuals and structured content blocks that showcase seasonal products like pumpkin spice candles, handmade wreaths, and harvest décor beautifully. Perfect for fall product launches, seasonal promotions, and autumn newsletter campaigns, this email template helps marketers and designers communicate the essence of the season effortlessly. Founders, content teams, and ecommerce managers will appreciate how quickly it converts into a polished, on-brand send.

Edit In EmailBuilder.ai

About the Autumn Email Template

Designed for home décor brands, candle shops, lifestyle newsletters, and seasonal ecommerce stores, this Autumn Email Template captures the warmth and visual richness of fall in a ready-to-send format. With warm tonal visuals and structured content blocks built around harvest aesthetics, it gives marketers a polished starting point for seasonal product launches, fall promotions, and cozy-season newsletters that genuinely feel like autumn.

When to use this template

Deploy this template from mid-September through late November, aligning sends with key fall moments like the first day of autumn, October product drops, or pre-Thanksgiving promotions. It also works well as a triggered send when customers browse seasonal décor or candle categories, signaling high purchase intent.

A candle shop launching a new pumpkin spice and woodsmoke collection
A home décor brand promoting handmade wreaths and harvest centerpieces
A lifestyle newsletter curating cozy autumn reads, recipes, and products
A seasonal ecommerce store running a fall flash sale on indoor décor
A small-batch maker introducing limited-edition autumn gift sets
A content team sending a branded October newsletter to warm up subscribers before holiday campaigns

Subject line ideas

Your fall refresh starts here 🍂
Limited autumn drops — shop before they're gone
Warm up your home for the season
We picked these just for you this fall

Best practices for fall / autumn emails

Use sensory language in your copy — words like smoky, warm, and harvest-spiced make autumn products feel tangible and desirable.
Anchor your product blocks around a single seasonal mood, such as cozy evenings or harvest gathering, rather than listing items generically.
Pair warm amber and terracotta image tones with your product photography to visually reinforce the autumn palette already built into this template.
Lead with your most limited seasonal item first — scarcity messaging performs especially well for fall collections with short sell-through windows.
Write CTAs that reflect the season, replacing generic Shop Now with language like Bring Fall Home or Explore the Harvest Collection.

Template anatomy

How the Autumn Email Template template is laid out, top to bottom:

section (1 column) containing image.
section (1 column) containing image.
section (1 column) containing text block.
section (1 column) containing button.
section (1 column) containing text block.
section (3 columns) containing image, text block.
section (3 columns) containing image, text block.
section (1 column) containing divider.
section (1 column) containing social row, social link.
section (1 column) containing text block.

Components used

Built from the following MJML elements:

9 text blocks8 images4 social links1 button1 divider1 social row

Color palette

Colors used across the Autumn Email Template template:

#ffffff

#faf7ee

#3b2f36

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Autumn Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
    <mj-preview>
      Simple ways to bring warmth into the home
    </mj-preview>
  </mj-head>
  <mj-body background-color="#FFFFFF">
    <mj-section padding="40px 30px 20px 30px" background-color="#FAF7EE">
      <mj-column width="100%" vertical-align="top">
        <mj-image width="150px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67b5a37315afa55ef2b9731b.png">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#FAF7EE">
      <mj-column width="100%" vertical-align="top">
        <mj-image padding="0px 30px 0px 30px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/679609d8bcc54d57c8a2f63b.png" width="600px" border-radius="0px 0px 0px 0px">
        </mj-image>
      </mj-column>
    </mj-section>
    <mj-section padding="15px 30px 15px 30px" background-color="#FAF7EE">
      <mj-column width="100%" vertical-align="top">
        <mj-text align="left" padding="0px 0px 0px 0px" line-height="1.5">
          <p style="text-align: left;">
            <span style="font-family: Bitter, Georgia, serif; font-size: 15px; color: #3b2f36;">
              Make your home cozy for autumn with candles and simple decorations. Try pumpkin spice or apple pie candles. Add wreaths, leaf or pinecone garlands, and painted pumpkins for a warm, seasonal look.
            </span>
          </p>
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="0px 0px 0px 0px" background-color="#FAF7EE">
      <mj-column width="100%" vertical-align="top">
        <mj-button align="center" background-color="#FAF7EE" color="#3B2F36" border-radius="0px" font-size="15px" padding="20px 20px 20px 20px" inner-padding="10px 30px 10px 30px" href="https://emailbuilder.ai" border="1px #3B2F36 solid" line-height="18.75px" font-weight="normal" font-style="normal" text-transform="none" text-decoration="none">
          <div>
            <span style="font-family: Bitter, Georgia, serif; font-size: 15px;">
              SHOP NOW
            </span>
          </div>
        </mj-button>
      </mj-column>
    </mj-section>
    <mj-section padding="10px 0px 10px 0px" background-color="#FAF7EE">
      <mj-column width="100%" vertical-align="top">
        <mj-text align="center" padding="15px 15px 15px 30px" line-height="1.5">
          <p>
            <span style="font-family: Bitter, Georgia, serif; font-size: 19px;">
              Simple ways to bring warmth into the home
            </span>
          </p>
        </mj-text>
      </mj-column>
    </mj-section>
    <mj-section padding="10px 30px 10px 30px" background-color="#FAF7EE">
      <mj-column width="33.333333%" vertical-align="top">
        <mj-image padding="10px 10px 10px 10px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/678a61bfb38ec680b1bf0c40.png" width="198px" border-radius="0px 0px 0px 0px">
        </mj-image>
        <mj-text align="center" padding="10px 10px 10px 10px" line-height="1.5">
          Image Title
        </mj-text>
      </mj-column>
      <mj-column width="33.333333%" vertical-align="top">
        <mj-image padding="10px 10px 10px 10px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/678a6001b38ec680b1bf0b26.png" border-radius="0px 0px 0px 0px">
        </mj-image>
        <mj-text align="center" padding="10px 10px 10px 10px" line-height="1.5">
          Image Title
        </mj-text>
      </mj-column>
      <mj-column width="33.333333%" vertical-align="top">
        <mj-image padding="10px 10px 10px 10px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/678a5f70b38ec680b1bf0af7.png" border-radius="0px 0px 0px 0px">
        </mj-image>
        <mj-text align="center" padding="10px 10px 10px 10px" line-height="1.5">

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