HTML & MJML
Abandoned Cart Email Template
Recover lost revenue instantly with this abandoned cart email template built for e-commerce brands, online retailers, and digital marketers ready to turn hesitation into conversions. The email template features a clean, responsive layout with bold product imagery, strategic discount placement, and high-visibility call-to-action buttons engineered to drive urgency. Use it for automated cart recovery sequences, limited-time promotion campaigns, tiered discount outreach, or re-engaging browsers who left without purchasing. E-commerce managers, growth marketers, and email designers will deploy it confidently across any platform. Expect measurable lifts in click-through rates, recovered revenue, and reduced cart abandonment from day one.
About the Abandoned Cart Email Template
Built for e-commerce brands losing revenue at checkout, this abandoned cart template transforms hesitation into conversions through bold product imagery, strategic discount placement, and high-visibility CTAs. E-commerce managers, growth marketers, and email designers get a responsive, deployment-ready layout that applies urgency at exactly the right moment — making it one of the highest-ROI automations any online retailer can activate.When to use this template
Trigger this email 1–3 hours after a shopper exits without completing purchase — when intent is still high and the cart is fresh in memory. For maximum recovery, deploy as part of a 3-email sequence: first nudge at 1 hour, discount reveal at 24 hours, and final urgency push at 48–72 hours.- Fashion retailers recovering shoppers who abandoned mid-checkout on full-price items
- DTC supplement brands offering a first-time discount to hesitant first-time buyers
- Electronics stores reminding customers of high-ticket items left in cart
- Subscription box services re-engaging browsers who browsed but never committed
- Seasonal sale campaigns where limited stock adds natural urgency to recovery emails
- Shopify or WooCommerce stores launching their first automated cart recovery sequence
Subject line ideas
- You left something behind — here's 10% off
- Your cart is expiring in 24 hours
- Still thinking it over? We saved your cart
- Complete your order before it sells out
Best practices for abandoned cart emails
- Display the exact abandoned product with image, name, and price — generic reminders underperform by 30% or more
- Place the discount code or offer above the fold so it is visible without scrolling on mobile
- Use a single, high-contrast CTA button labeled with action words like Return to Cart rather than Shop Now
- Add a one-line urgency cue near the CTA, such as low stock or offer expiry, to reinforce immediate action
- Personalize the subject line and preview text with the shopper's first name or the specific product category they browsed
Template anatomy
How the Abandoned Cart Email Template template is laid out, top to bottom:- section (2 columns) containing image, text block.
- section (1 column) containing image.
- section (2 columns) containing image, text block, button.
- section (1 column) containing spacer.
- section (1 column) containing text block.
- section (2 columns) containing image, text block, button.
- section (1 column) containing spacer.
- section (2 columns) containing image, text block, button.
- section (1 column) containing spacer.
- section (2 columns) containing spacer, image, text block, button.
- section (1 column) containing image.
- section (1 column) containing text block.
- section (2 columns) containing text block, button, image.
- section (1 column) containing spacer.
- section (1 column) containing text block, social row, social link, image.
- section (1 column) containing text block.
- section (1 column) containing text block.
Components used
Built from the following MJML elements:13 text blocks9 images5 buttons5 spacers4 social links1 social row
Color palette
Colors used across the Abandoned Cart Email Template template:#e6edfb#f1d3e5#ffffff#000000Typography
Font stacks declared in the template:system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif
MJML source code
A preview of the MJML markup for the Abandoned Cart Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.Want the full MJML?Open Abandoned Cart Email Template free in the editor to copy the complete, production-ready source — and customize it with drag-and-drop.Get the full MJML — it's free
