HTML & MJML

Announcement Email Template

Transform your biggest announcements into conversion-driving campaigns with this versatile announcement email template, crafted for SaaS companies, ecommerce brands, and growing startups. The clean, mobile-responsive design features bold headlines, strategic whitespace, and customizable content blocks that adapt seamlessly across devices. Perfect for product launches, feature updates, promotional campaigns, company news, and milestone celebrations that demand immediate attention. Marketing teams, founders, and content creators can quickly customize colors, copy, and CTAs without design experience. Deliver announcements that build anticipation, boost engagement rates, and convert subscribers into loyal customers from the moment they open your email.

Edit In EmailBuilder.ai

About the Announcement Email Template

Built for SaaS teams, ecommerce brands, and growth-stage startups, this announcement email template transforms major news into measurable action. Whether you're dropping a product launch, unveiling a feature update, or celebrating a company milestone, the bold headline structure and strategic content blocks guide readers from curiosity to click. Clean, mobile-responsive, and instantly customizable — it makes every announcement feel like an event worth opening.

When to use this template

Send announcement emails the moment news is ready to go public — coordinate with product release dates, campaign launch days, or company milestone moments. For product launches, a 24-hour lead-time teaser followed by a day-of send maximizes anticipation. Avoid Mondays and Fridays; Tuesday through Thursday mid-morning sends consistently outperform for announcement-style campaigns.

SaaS startup announcing a highly requested new feature to existing users
Ecommerce brand revealing a limited-edition product collection drop
Founder sharing a funding round milestone with their subscriber community
B2B company launching a redesigned platform to current and trial customers
Subscription app announcing a major pricing or plan structure change
Marketing team promoting a seasonal sale tied to a product relaunch

Subject line ideas

Something big just dropped — take a look
Last chance to see what everyone's talking about
Your workflow just got a serious upgrade
We've been working on this one for a while

Best practices for announcement emails

Lead your headline with the outcome or benefit, not the feature name or internal codename.
Use a single, high-contrast CTA button — announcement emails with one clear action convert significantly better than multi-link layouts.
Open with a one-sentence hook that frames why this announcement matters specifically to the reader right now.
Include a visual element — product screenshot, milestone graphic, or bold typographic callout — directly below the headline to anchor attention.
Mirror the urgency level of your announcement in your CTA copy: 'Explore Now' works for features, 'Shop the Drop' works for limited releases.

Template anatomy

How the Announcement Email Template template is laid out, top to bottom:

section (1 column) containing image, spacer, text block, button.
section (1 column) containing text block, spacer, image, divider.
section (1 column) containing text block, spacer, button, divider.
section (2 columns) containing image, text block.

Components used

Built from the following MJML elements:

12 spacers10 text blocks6 images3 dividers2 buttons

Color palette

Colors used across the Announcement Email Template template:

#fff

#0e2c4c

#d9e2ec

Typography

Font stacks declared in the template:

system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif

MJML source code

A preview of the MJML markup for the Announcement Email Template template. Open it free in EmailBuilder.ai to get the complete source and start customizing.

<mjml>
  <mj-head>
    <mj-attributes>
      <mj-text color="#fff">
      </mj-text>
      <mj-all font-family="system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif">
      </mj-all>
    </mj-attributes>
    <mj-title>
      Introducing Our Latest Innovation!
    </mj-title>
    <mj-preview>
      Discover something exciting with our new product! Express your interest now.
    </mj-preview>
  </mj-head>
  <mj-body background-color="#0E2C4C">
    <mj-section padding="48px">
      <mj-column padding="0">
        <mj-image align="left" padding="0px" src="[[branding.logoURL]]" width="40px">
        </mj-image>
        <mj-spacer height="40px">
        </mj-spacer>
        <mj-image fluid-on-mobile="true" padding="0px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/67b58f4b15afa55ef2b968b1">
        </mj-image>
        <mj-spacer height="32px">
        </mj-spacer>
        <mj-text font-size="48px" line-height="1.25" padding="0px">
          Coming soon
        </mj-text>
        <mj-spacer height="16px">
        </mj-spacer>
        <mj-text font-size="26px" line-height="1.5" padding="0px">
          Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus lacinia bibendum nulla sed consectetur. Sed porttitor lectus nibh. Nulla porttitor accumsan tincidunt.
          <br>
          </mj-text>
          <mj-spacer height="56px">
          </mj-spacer>
          <mj-button background-color="#0E2C4C" border-radius="0px" border="2px solid #fff" font-size="24px" line-height="1.75" padding="0px" width="100%">
            Express Your Interest
          </mj-button>
          <mj-spacer height="24px">
          </mj-spacer>
          <mj-text font-size="18px" line-height="1.5" padding="0px">
            Nulla porttitor accumsan tincidunt.
          </mj-text>
        </mj-column>
      </mj-section>
      <mj-section background-color="#d9e2ec" padding="48px">
        <mj-column padding="0">
          <mj-text color="#0e2c4c" font-size="40px" line-height="1.25" padding="0px">
            Features of new Product
          </mj-text>
          <mj-spacer height="40px">
          </mj-spacer>
          <mj-image align="left" padding="0px" src="https://cdn.emailbuilder.ai/68509e6904fc27bcbbd459b1/uploads/677fd55b9e55d27e88d56ed4.png" width="56px">
          </mj-image>
          <mj-spacer height="12px">
          </mj-spacer>
          <mj-text color="#0e2c4c" font-size="20px" line-height="1.5" padding="0px">
            Vivamus lacinia bibendum nulla sed consectetur. Sed porttitor lectus nibh.

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